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Liveurope receives €2.1m grant to boost new talent

Venue association Liveurope has pledged to continue boosting the circulation of new European talent for the next three years after being selected for EU funding for the third consecutive time.

The Brussels-based organisation will see its annual budget increase by 40% (from €500,000 per year for 2014-2021 to €700,000 for 2022-2024), totalling €2.1m over three years, and aims to play an active role in the ongoing recovery of the live music sector post-pandemic. It has also welcomed five new venues, taking its membership from 15 to 20.

The platform supports music venues across the continent to book the most promising European artists, distributing grants to its members in proportion to the amount of young acts they book. On average, the model has helped the venues book 63% more emerging European non-national acts than prior to joining.

“After these difficult years for our sector, we’re proud to continue growing our European collaboration and support more venues boost their European programming,” says Elise Phamgia, Liveurope’s coordinator. “Through this, we hope to help them present more European music diversity to their audiences.”

“Liveurope has changed our programming approaches and given our audiences access to new acts they might not have discovered otherwise”

Established in 2014 with support from the European Union, nearly 3,000 artists have benefited from the platform’s support including now established names such as Christine and the Queens, Rosalía and MØ.

“Liveurope has changed our programming approaches and given our audiences access to new acts they might not have discovered otherwise,” says Matjaz Mancek, head of music at Kino Siska in Slovenia.

Liveurope is also introducing new priorities and activities to further strengthen its impact on the sector and the promotion of European diversity. The platform will actively engage on urgent societal topics such as ecology and gender balance, fostering cross-border discussions among the members and coming up with concrete tools to tackle them.

Upcoming editions of the flagship Liveurope rotating festival will also now include training and coaching sessions to further support artists’ development.

“Liveurope is a key partner in our shared efforts to give emerging artists the opportunity to go on stage, and to meet and develop their audiences across Europe,” adds Mariya Gabriel, European commissioner for innovation, research, culture, education and youth

 


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Hard Rock launches Undiscovered concert series

Hard Rock International has teamed with not-for-profit organisation Playing for Change to launch a new global concert series for emerging talent.

Undiscovered Powered by Hard Rock runs from 12 May to 30 June and will see 50 local bands play 50 days of music at 20 Hard Rock Cafe locations throughout Europe, North America and Asia.

The series will highlight artists including the Playing for Change Band, Los Pinguos, Don Vito, Bikram Sambat, Modjorido and Whiskey 6, who will also have an opportunity to showcase their memorabilia at their local Hard Rock Cafes. Guests are invited to catch the concerts live and make a donation in support of local artists worldwide.

“We continuously strive to serve as a home for emerging artists worldwide on their journeys as performers”

“We’re thrilled to partner with an exceptional organisation like Playing For Change to kick off our Undiscovered concert series that gives deserving local artists a global stage to showcase their incredible talents,” says Keith Sheldon, president of entertainment for Hard Rock. “As Hard Rock Cafe continues to build affinity with the music community that has support our brand for over 50 years, we continuously strive to serve as a home for emerging artists worldwide on their journeys as performers.”

Playing For Change was founded in 2002 with the intention of using music to help break down boundaries and overcome divisiveness. It has produced more than 400 videos, recorded over 1,200 musicians in 60 countries, and reached over two billion viewers through music videos, performances and school programmes.

Participating Hard Rock Cafe locations include Barcelona, Kathmandu, Bali, Boston, Miami, Hollywood Blvd, Paris, Seattle, Philadelphia, San Francisco, Bucharest, New Orleans, Key West, Johannesburg, London Old Park Lane and Piccadilly Circus, Tokyo-Roppongi, New York, Atlanta, Nashville and Memphis.

 


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