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Unprecedented number of new fests to launch in ’22

FKP Scorpio is the latest promoter to add to an unprecedented number of new festivals launching this season.

The CTS Eventim-backed promoter today announced a trio of new festivals, set to take place in Sweden, Norway and Denmark during the second weekend in June.

Rosendal Garden Party (SE) will take place on the Djurgården island in Stockholm, with headliners The Strokes, Florence + The Machine, The National and Tyler, The Creator.

Loaded (NO) will see up to 7,000 people watch artists such as Wilco, Sharon Van Etten and Susan Sundfør at the Vulkan Openair Amphitheatre in Nedre Foss, Oslo.

Syd for Solen (DK), organised by FKP’s Danish subsidiary smash!bang!pow!, is slated to take place in Søndermarken Park, Copenhagen, with headliners Liam Gallagher, The National and Jungle.

The German powerhouse is also gearing up to launch a new open-air festival in Berlin called Tempelhof Sounds, in collaboration with Dreamhaus and Loft Concerts.

FKP isn’t the only live music behemoth set to expand its stable of events this year. Fellow German promoter Goodlive will finally launch its new Munich-based event Superbloom, after two pandemic-related postponements.

FKP Scorpio announced a trio of new festivals, set to take place in Sweden, Norway and Denmark

In the UK, AEG and Team Love are launching a new 30,000-capacity metropolitan festival, Forwards, in Bristol. Kilimanjaro is planning a new “indie and alternative sounds” festival in Norwich called Neck of the Woods. And Festival Republic is adding to its triple bill of August bank holiday festivals with Electric City.

Elsewhere in Europe, Tomorrowland and Rock Werchter have joined forces to launch Core, a new two-day festival in Brussels. While, Last Tour, the Spanish festival organiser and concert promoter behind Bilbao BBK Live, has announced not one but two new European fests – Cala Mijas in Spain and Kalorama in Portugal.

Meanwhile, the US festival calendar has gained a pair of reggaeton festivals with Goldenvoice’s California Vibrations, and Sueños Music Festival (Dreams Music Festival) from the producers behind Baja Beach Fest, Chicago’s Reventon Promotions, and Lollapalooza.

Alongside these brand new events, a raft of longstanding festivals are branching out to new markets. Primavera Sound, which already holds events in Barcelona and Porto, is shipping its brand to Los Angeles (US), Sao Paulo (BR), Santiago (CL) and Buenos Aires (AR) in 2022. While Sonar and Rolling Loud are each taking their tried-and-tested formulas to Portugal this year.

Elsewhere in the 2022 festival calendar, a crop of new indie events are putting a spin on the traditional greenfield affair. In It Together (UK) is encouraging festivalgoers to bring their grandparents for free, Velio Festival (UK) is reinventing the wheel with its cycling format, and Barley Arts’ Comfort (IT) is offering fans a more relaxing festival experience.

Meanwhile, some new festivals are ditching the greenfield blueprint altogether. 8 festival (LT) is scheduled to take place in a former 20th-century prison while Hammership will draw metal fans to the high seas.

The impending summer season will also see the launch of festivals serving underrepresented communities such as Flesh (UK), Let’s Get Free (US) and Strength of a Woman (US).

 


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Goldenvoice positions itself for new events at Coachella site

Goldenvoice has signed a long-term agreement with the Empire Polo Club in Indio, California, which will enable the promoter to stage additional festivals on the site.

The 642-plus acre desert oasis has been home to Goldenvoice’s Coachella Valley Arts & Music Festival since its inception in 1999, as well as its country music counterpart, Stagecoach, which first took place on the grounds in 2007.

The newly announced deal will see the AEG Presents subsidiary take over year-round operations at the festival site and polo fields, which are estimated to be worth US$80 million, according to local land records.

Additionally, the LA-based promoter and live events company is permitted to host two additional three-day events on the site every year, according to Billboard, prompting speculation that Desert Trip may return to the site after its debut in 2016.

“The new long-term lease will assure that the iconic Coachella and Stagecoach will continue for many years to come”

The deal also provides Goldenvoice oversight of the Empire Grand Oasis, a special event property in Thermal, California.

The Haagen Family, owner of the Empire Polo Club, says: “We are pleased to continue our long-term relationship with Paul Tollett and Goldenvoice. The new long-term lease will assure that the iconic Coachella and Stagecoach Music Festivals will continue for many years to come and allow Goldenvoice to expand their vast catalogue of musical acts on both of Empire’s properties. We wish the very best to AEG, Goldenvoice, and Paul Tollett with their future plans.”

Paul Tollett, president at Goldenvoice, says: “Goldenvoice has had a unique relationship with Empire Polo Club for over twenty-five years. It is a privilege to now take over the operations of the venue and we look forward to continuing to build upon the special history that has been established there. It’s immeasurable how much we’ve learned from Al Haagen.”

In August, Indio City Council extended its development agreement with Goldenvoice, allowing Coachella and Stagecoach to take place in the city until 2050. The promoter generates $3.5m for the city of Indio each year, according to city records.

Goldenvoice is one of the world’s biggest promoters; the company produces several festivals, including recently announced California Vibrations, operates 14 mid-sized venues and promotes over 1,800 shows per year.

 


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