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Wasserman Music launches new marketing department

Wasserman Music is expanding its operations with a new marketing services and digital strategy department.

Led by the senior vice president of marketing, Sam Alpert, the department comprises expertise in the areas of tour marketing, digital strategy, ticketing and live streaming.

The new division is completed by Wasserman’s pre-existing marketing team, as well as new employees Mary Pryor (senior director, strategy, focused on Web3) and Sam Benfey (director, digital strategy, focused on a variety of digital opportunities).

“We couldn’t be more excited to welcome Pryor and Benfey into the fold, and to have their expertise and connections available to our agents and artists,” says Alpert.

“Using Wasserman Music’s successful tour marketing model, this expansion into digital strategy, ticketing and live streaming allows us to continue to super-serve our roster.”

“The integration and internal collaboration between depts will open the door for countless new opportunities”

He continues: “The integration and internal collaboration between departments will open the door for countless new opportunities and provide additional resources, knowledge and perspectives for our artists in their touring careers and far beyond.”

Benfey joins Wasserman Music from Paradigm Talent Agency, where he worked as an executive of business development and an agent of digital media and brand partnerships. He specialises in podcasting, video games, AR and VR, blockchain and NFTs, apps and emerging platforms.

Pryor, one of SXSW’s Innovators of the Year in 2014, has worked for major brands across the music, media, technology, and marketing industries including Sony Music Group, Viacom, Essence Magazine, Rolling Stone, Sean Combs Enterprises, and numerous others.

According to Wasserman, she has been an early adopter, educator and advocate in the areas of cryptocurrency, blockchain, the metaverse and other Web3 advancements.

She will focus on educating and empowering Wasserman Music staff and clients, facilitating the tools, insights and connections to engage in the space in an impactful way.


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