Venue app developer LiveStyled raises £1.2m
British software company LiveStyled, the developer of white-label venue apps for Live Nation’s O2 Academy brand and five of AEG’s European arenas, has raised £1.2 million in a series-A funding round led by investment firm Nash and Co Capital.
The offering – which aimed to raise £1m but was oversubscribed by 20% – brings LiveStyled’s total funding to £2m and sees Nash & Co’s Alex Buchanan join its board. The money will be enable LiveStyled to “aggressively accelerate its rapid expansion across Europe and increase its focus on global markets in the US, Asia and Australasia”, reads a statement from the company.
The identities of the other investors were not disclosed, although LiveStyled says they “range from those with interests in the live entertainment and theatre space to those who have seen great returns from fast-growing tech start-ups”.
“Investment raised in this series-A round will expedite our expansion plans over the coming months. It’s a new chapter in the story of LiveStyled”
“It is an incredibly exciting time for LiveStyled,” comments Adam Goodyer, LiveStyled’s founder and CEO. “Our team have been working tirelessly with venue industry leaders and we are proud to be delivering a best-in-class platform that meets the needs of customer-focused venues. We are grateful to Nash & Co for their advice and support, and of course to our investors for helping us get to where we are today.
“The product has now proven its ability to use data science to analyse consumer behaviour in order to target consumers in the right place at the right time with the right message. This, in turn, enhances the experience and delivers incremental commercial returns.
“Investment raised in this series-A round will expedite our expansion plans over the coming months. It’s a new chapter in the story of LiveStyled and we look forward to bringing on many new clients in these markets.”
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