Bandsintown acquires Hypebot, Music Think Tank
Concert discovery platform Bandsintown has announced the acquisition of artist- and technology-focused news outlets Hypebot and Music Think Tank (MTT).
According to Bandsintown, the acquisition will allow the expansion of its mission to help its more than 500,000 registered artists to grow their careers and connect with fans. The concert discovery service has strategic partnerships with both Eventbrite and Live Nation.
Launched in 2004 by industry veteran Bruce Houghton, Hypebot delivers artist-focused news and outlines the use of new technology within the industry. Music Think Tank serves as an open forum for musicians and music business professionals.
Houghton will continue to run the outlets and will take on a role as advisor for Bandsintown, with a specific focus on artist partnerships. He will also maintain his position as president of booking agency Skyline Artists Agency.
“Hypebot was created as a guide to understanding the new music industry – not just labels and tech companies; but more importantly, the artists and music that give it life,” says Houghton.
“Working with a successful artist-centric team like Bandsintown will give Hypebot the resources to expand on our mutual mission of empowering artists”
“Working with a successful artist-centric team like Bandsintown will give Hypebot the resources to expand on our mutual mission of empowering artists. I look forward to contributing to Bandsintown’s ongoing effort to help more artists and managers build a successful and sustainable career in music, with live music at its centre,” adds the Hypebot founder.
Bandsintown and Hypebot plan to cater to lesser-known or unsigned artists, as 93% of registered artists on Bandsintown have fewer than 100,000 followers.
“We [Bandsintown and Hypebot] share the same passion for independent and DIY artists,” says Bandsintown managing partner Fabrice Sergent, stating that emerging artists are “a transformative and vibrant component of the music industry.”
“By welcoming Bruce and Hypebot into the Bandsintown family, we enhance the breadth of our support to the artists and further contribute to artists’ career growth and success,” comments Sergent.
Hypebot also joins the Bandsintown Amplified advertising platform, which provides music properties with targeted ad solutions.