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EMMA launches EU music managers mentorship scheme

The European Music Managers Alliance (EMMA) announced the launch of the first-ever pan-European mentorship programme for music managers today (20 September), at Hamburg’s Reeperbahn Festival.

The European Music Managers Mentorship Activation (EMMMA – note the extra ‘M’) aims to foster knowledge sharing and increased commercial opportunities by linking managers across the European Union.

The EMMMA programme is spearheaded by pan-European artist managers’ body EMMA, which launched in London last year, comprising managers’ associations from the UK, France, Holland, Norway, Finland, Sweden and Poland. The European Commission’s Music Moves Europe initiative is providing funding for the mentorship scheme.

EMMMA will team up emerging European managers with experienced mentors from each participating country. The programme will provide a combination of face-to-face meetings at MaMA Festival in France, Oslo’s by:Larm, Tallinn Music Week in Estonia and the Great Escape in the UK, with bi-monthly Skype sessions and workshops on areas including live music, touring and taxation, streaming data and making a business out of a band.

After completion of EMMMA, participants will be responsible for providing a one-year business plan for at least one of their artist, songwriter or producer clients.

“This much-needed programme will enable managers to share expertise and build their artists’ careers across borders”

“Diversification and fragmentation of the traditional music industry has undoubtedly elevated the role of music managers, who are now required to be experts in all aspects of their clients’ business – from songwriting and recording deals, to live touring, brand sponsorship, online marketing and a host of other areas,” said Per Kviman, chair Music Managers Forum (MMF) Sweden and chair of EMMA, speaking at the launch at Reeperbahn Festival.

“This much-needed programme will enable managers to share expertise and build their artists’ careers across borders. We hope it will grow over time and help build a strong network of managers across the EU. This is a big win for the future of European music.”

Virpi Immonen, vice chair of EMMA and chair of MMF Finland added: “MMF Finland is proud to be the project coordinator of this groundbreaking pan-European mentoring programme.

“Management can be a tough and stressful gig, in what is often a solitary career, and so our aim with EMMMA, and with support from the European Commission, is to start pooling and sharing the vast knowledge base that exists across the continent, and to help upcoming managers to successfully grow their business. In turn, that will offer even greater opportunities to support the careers of our artists, our songwriters and our composers.”

Applications for EMMMA will open soon. More information about the programme is available here.

 


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Music Moves Europe Talent Awards winners revealed

The first winners of the new Music Moves Europe Talent Awards, presented at Eurosonic Noorderslag (ESNS) in January, have been revealed.

Following the announcement of the 24 nominees at Reeperbahn Festival in September, an international jury have selected 12 winners – two apiece in six genre-based categories.

The winners are:

Pop: Bishop Briggs (UK) and Lxandra (FI)
Rock: Pale Waves (UK) and Pip Blom (NL)
Electronic: Smerz (NO) Stelartronic (AT)
R&B/urban: Rosalía (ES) and Aya Nakamura (FR)
Hip hop/rap: Blackwave (BE), Reykjavíkurdætur (IS)
Singer-songwriter: Avec (AT) and Albin Lee Meldau (SE)

The Music Moves Europe Talent Awards, part of the Music Moves Europe initiative, were announced in August as a replacement for the long-running European Border Breakers Awards (EBBAs). They are co-funded by the Creative Europe programme of the European Commission, with the additional support of the Municipality of Groningen, Province of Groningen and the Dutch Ministry of Education, Culture and Science.

The winners were selected by a jury comprising Huw Stephens (presenter, BBC Radio 1), Julia Gudzent (festival programmer, Melt!), Katia Giampaolo (CEO, Estragon Club Italy), Kristian Kostov (winner of the EBBA public choice award 2018) and Wilbert Mutsaers (head of content, Spotify Benelux).

The awards – plus an additional prize, the public choice award, voted for online by the general public – will be awarded at ESNS in Groningen, Netherlands, on 16 January 2019.

 


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ESNS introduces Music Moves Europe Talent Awards

Eurosonic Noorderslag (ESNS) has announced the launch of the Music Moves Europe Talent Awards, an EU-backed prize recognising the most promising up-and-coming European artists.

Replacing the European Border Breakers Awards (EBBAs), the new prize aims to “celebrate new and upcoming artists from Europe and support them in order to help them develop and accelerate their international careers”, according to an announcement from the Groningen conference. Nominees are selected through monitoring the former European Border Breakers Charts, artists’ streaming figures, results from the European Talent Exchange Programme (ETEP) and recommendations from music export offices and partners involved in the prize.

Winners will be rewarded with a chance to play live at ESNS, a tailor-made training programme and financial support for touring and promotion.

The Music Moves Europe Talent Awards, part of the Music Moves Europe initiative, are co-funded by the Creative Europe programme of the European Commission, with the additional support of the Municipality of Groningen, Province of Groningen and the Dutch Ministry of Education, Culture and Science. The awards are presented by ESNS and Reeperbahn Festival, in cooperation with Yourope, the European Broadcasting Union (EBU), Independent Music Companies Association (IMPALA), International Music Managers Forum (IMMF), Liveurope, Live DMA, European Music Exporters Exchange (EMEE) and Digital Music Europe (DME).

The nominees will be presented at Reeperbahn Festival in Hamburg in September. The 12 winners will then be announced in November, with the awards handed over during a ceremony at ESNS on Wednesday 16 January 2019.

 


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Managers’ association EMMA launches, IMMF responds

A new pan-European artist managers’ body, the European Music Managers Alliance (EMMA), launched in London last night, bringing managers’ associations in the UK, France, the Netherlands, Norway, Finland, Sweden and Poland under one umbrella, in a similar format to the long-established International Music Managers Forum (IMMF).

Chaired by Stevie Wonder manager Keith Harris, EMMA comprises each country’s Music Managers Forum (MMF), along with the Norwegian Entertainment Managers and Agents Association (NEMAA), and will collectively represent more than 800 European managers. With partners MMF Canada, MMF New Zealand and Association of Artist Managers Australia (AAM), the organisation will additionally represent another 600 managers worldwide.

Annabella Coldrick, chief executive of MMF UK, comments: “The UK MMF is committed to thinking beyond Brexit and working even more closely with our European and international manager colleagues to campaign for fairness, transparency and bringing down barriers to music. Our members all represent artists with global businesses. We believe we are stronger and more influential working together to affect change for the better.”

All EMMA member associations are already part of the International Music Managers Forum (IMMF). Sources tell IQ the IMMF was last year the subject of an unsuccessful takeover bid by MMF UK, which is leading the new EMMA initiative.

Responding to the creation of EMMA – which the organisation says it “learned of through a press release” – a spokesperson for IMMF expresses surprise at the move, saying it has always welcomed the contributions of MMF UK.

The spokesperson tells IQ: “We value fairness and transparency. IMMF holds open elections every two years, and we have always encouraged MMF UK to participate. MMF UK left IMMF a few years ago, and only recently came back.”

“We can’t help but note this move is being led from the UK with less than a year to go to Brexit”

IMMF also notes the timing of EMMA’s launch, which follows the recently announced EU-backed Music Moves Europe project, which aims to grow the continent’s music industry.

“We can’t help but note that this move… is being led from the UK with less than a year to go to Brexit,” they continue, “and follows closely behind the first significant achievement of the united European Union music-industry stakeholder dialogues, Music Moves Europe, which should start to increase the funding available for creators [and] European industry organisations post-2020.”

The three main aims of EMMA will be licensing and fair remuneration, public policy, and education and research, which are similar to IMMF’s three stated pillars of lobbying (public policy), training and education, and networking.

Summing up the aims of EMMA, Harris says: “As the business representatives of artists, songwriters and producers, the role of the music manager has assumed ever greater importance in the digital era. […] Going forward, digital services, legislators and other industry partners will have opportunity to connect with the widest range of music managers via a single networked organisation.”

We believe the future is about where tomorrow’s artists are going, and about sharing the opportunity together,” agrees IMMF.

 


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European assocs rally in support of Music Moves Europe

A who’s who of European music industry associations, including Yourope, Live DMA, Italy’s Assomusica and the newly formed Innovation Network of European Showcases, have voiced their support for Music Moves Europe, a European Parliament-backed pilot project that aims to win monetary support for a “dedicated EU music programme” in the European Union’s next funding round.

A total of 29 industry groups gathered in Brussels last week for the launch of Music Moves Europe, which has been allocated an initial budget of €1.5 million to begin the “preparatory phases for a specific law on music”, similar to the EU’s existing audiovisual guidelines, according to EU agency EURICCA.

“The European Union is focusing on music and culture, and this is where we must step in, along with the major European music associations,” says Assomusica head Vincenzo Spera, while Jens Michow, of German promoters’ association BDV, adds the pilot is the “first step towards creating a promotional programme tailored to the needs of the music industry”.

In an open letter, representatives of the 29 associations urge European Commission president Jean-Claude Juncker to support the introduction of a full-scale European music project after the Music Moves Europe pilot ends in 2020.

“The music sector in Europe is very dynamic and an important contributor to jobs and growth, accounting for 1m jobs and over €25bn in turnover,” it reads. “Europe is home to some of the best composers, artists, music groups, concert halls, clubs, festivals, labels, publishers, producers, engineers, streaming services, music schools, radios, etc., covering all music genres and styles. And millions of Europeans are also actively making music, be it as amateurs or professionals.

“Let’s give ourselves the means to make this one of the EU’s great success stories”

“The sector is vibrant and eager to grow, but it also faces significant challenges.

“The music ecosystem must continue to shape and adapt to a fast-changing environment. The ways we listen, record, distribute and play music are constantly evolving. With these changes comes the need to update our tools and skills. All this costs time and money.

“And of course, one of the most crucial challenges is meeting European citizens’ appetite for culture and diversity, as part of their cultural rights. It is important to ensure that the widest diversity of European music can circulate and reach its audience, and that Europe’s artists and citizens are encouraged to fully express their creative freedom.

“This preparatory action is designed to be a first step towards filling a gap in today’s EU cultural policy. The next step is a tailor-made EU music programme with a budget which is proportionate to its economic, social and cultural contribution.

“Among other things, a fully-fledged music programme would help trigger more investment in the sector, boost diversity and increase the mobility of artists and repertoire across borders.

“Let’s give ourselves the means to make this one of the EU’s great success stories.”

 


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