Live Nation’s Crew Nation raises $18 million
Crew Nation, a global Covid-relief fund set up last year by Live Nation, has raised US$18 million for touring and venue crews impacted by the coronavirus pandemic.
The live entertainment behemoth launched the fund in April 2020, contributing an initial $5m directly (including $250,000 personally from CEO Michael Rapino and his family) and matching the next $5m donated by artists, fans and employees dollar for dollar.
Live Nation told Variety yesterday that it has far exceeded its initial goal by raising $18m in a global effort that has aided approximately 15,000 crew members in over 40 countries and across all 50 states.
The fund, which is powered by charitable organisation Music Forward Foundation, will now be allocating a second round of emergency grants to crew who need it the most.
Crew Nation has aided approximately 15,000 crew members in over 40 countries and across all 50 states
In order to qualify for a grant, applicants must have previously received a Crew Nation grant and will be required to show the need for emergency funding for covering costs such as housing or critical medical expenses.
Artists including Justin Timberlake, Anderson .Paak and Kesha made contributions towards the fund, while partners and brands including Live From The Drive-In, Lollapalooza and Governors Ball came up with creative ways to encourage donations, and countries including Spain (pictured) and Germany organised their own Crew Nation benefit concerts.
Most recently, Kings of Leon raised $500,000 for Crew Nation through the proceeds of one of their NFTs (non-fungible tokens).
Anyone who wants to contribute can either donate money or buy limited-edition merch, and all proceeds will go directly to the fund.
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