Fruzsina Szép on “almost perfect” Superbloom
Superbloom director Fruzsina Szép has spoken to IQ about the “almost perfect” second edition of the German festival.
The two-day event returned to Munich’s historic Olympic Park last weekend (2–3 September), featuring artists including Imagine Dragons, Martin Garrix, Peter Fox, Ava Max, Ellie Goulding and more.
Despite last year’s teething problems, the Goodlive-promoted festival continued its sell-out streak, with 50,000 attendees on each of the two days.
“We had so many learnings from 2022 and only one year to apply them but all the effort was worth it because we really succeeded in correcting the mistakes and failures,” says Szép.
One of the biggest issues with last year’s edition was crowd flow around the 70,000-capacity Olympic Stadium, which meant organisers were forced to halt entry to the main stage before it reached full capacity.
“I’ve never experienced a festival like this, that I’ve been involved with”
“This year, we moved the stage to the head of the stadium so it was much easier to get in and out and there was a constant flow, no backlogs,” she explains. “All the space was there to stand or sit and we had separate areas for our premium guests.”
Crowd flow around the festival was also relieved by increased signage: “We communicated with the audience beforehand and throughout to inform them about the challenges [of the festival site] and of the time it takes to walk between stages,” she adds.
The extreme weather at the debut edition, which forced Years & Years to forego their set on the main stage, was also a distant memory and the band returned to perform in 23-degree heat.
Also contributing to a successful edition was the lack of incidents at this year’s festival. “It was an absolutely beautiful and calm atmosphere throughout those two days. I’ve never experienced a festival like this, that I’ve been involved with,” says the seasoned festival pro, who has previously worked on Sziget (Hungary) and Lollapalooza Berlin.
“We did a lot of communication upfront about safety and security and how important that is for us,” says Szép. “We let our audience know that we doubled the inclusion and awareness teams this year. It’s about creating safer spaces all over the festival and having mobile teams.”
“People said they’ve never seen so many people with disabilities partying together with the crowd”
Szép believes the increased support teams, in combination with a diverse programme, is the reason for Superbloom’s majority-female audience, which has increased from 60% to 70% since last year.
Female representation on the lineup was also high – at 45% – though the director says the goal isn’t to achieve a gender-balanced bill. “The goal is to have a good bill that is also diverse, with plenty of queer artists and artists living with disabilities,” she says.
Accessibility was once again a top priority for Szép, who grew up with a blind father. For this year’s edition, Superbloom doubled the size of the wheelchair area in the stadium and increased the number of disabled toilets. The festival attracted three times more people living with disabilities than last year.
“Audience members said they’ve never seen so many people with disabilities partying together with the crowd and how amazing it was to see that,” says Szép. “Everybody should have the possibility to have the best time of their life at a festival.
“In our experience areas, we programmed a lot of content that was about inclusion, diversity and social issues – like what is it like to be living with a disability. And we had a German rapper, who creates ironic songs about his disability, perform and appear on a panel. These are small but important things for our mission.”
“I never want to organise a perfect festival – although this year was almost perfect”
Though Szép has been widely celebrated for Superbloom’s accessibility, including by the German government, it firmly remains top of her list for the next edition.
“For the 2024 edition, I’d like to develop more services for disabled people. I’d also like to work on more special partnerships with companies that represent global, local and social issues, and on the experience aspect of the festival, making more use of the lake,” she says.
“There’s always space for development. My expectations are pretty high but I know you have to improve step by step – I think it’s important to have a natural development and not to do everything at once. I never want to organise a perfect festival – although this year was almost perfect.
“It’s also a financial question anyway. In times like these, when prices are getting higher and higher, organising a festival or creating a new brand is a huge financial risk. It will take some time for Superbloom to be profitable – it’s an investment – but we already have a strong brand in year two.
“I’m really thankful to our audience that they trusted us and bought our tickets, despite the problems that we had last year. So many festivals in Germany and Europe struggled but we sold out again. I think after year three we can be sure Superbloom will have a very stable future.”
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Springsteen Germany gig hit by fake ticket scam
Hundreds of Bruce Springsteen fans were left disappointed after the tickets they bought on secondary platforms for the rocker’s show in Germany turned out to be fake.
T-Online reports that around 300 fans were caught out by the scam for The Boss’ 69,000-cap concert at Munich’s Olympic Stadium with the E Street Band on 23 July. Some people had paid up to €600 for the counterfeit tickets.
Katharina Wenisch, spokesperson for promoter Live Nation GSA, says between 200 and 300 fans were turned away with fake tickets, leading police to be informed.
According to SZ, similar reports were received in Austria regarding Springsteen’s 18 July show at Vienna’s Ernst Happel Stadium.
“The higher the desire, the greater the risk that people will buy on the secondary market if there are no more tickets from the official providers”
“The higher the desire, the greater the risk that people will buy on the secondary market if there are no more tickets from the official providers,” adds Wenisch.
Bruce Springsteen & The E Street Band’s 2023 Tour was No.2 in Pollstar‘s mid-year rankings, behind only Taylor Swift, after grossing US$142.6 million (€129m) from 673,277 ticket sales in the first six months of this year. The average ticket price was $211.80.
Ticketing for the run was subject to controversy before it even began after individual tickets reached more than $5,000 via Ticketmaster’s market-based platinum pricing model when the first wave of US tour dates went on sale last summer.
The backlash prompted the 73-year-old’s manager Jon Landau to defend the pricing, insisting it was in line with shows for acts of a similar stature, while Springsteen himself told Rolling Stone: “Ticket buying has gotten very confusing, not just for the fans, but for the artists also. And the bottom line is that most of our tickets are totally affordable.”
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Artists support Roger Waters over German gig ban
Artists including Eric Clapton, Brian Eno, Nick Mason, Peter Gabriel and Tom Morello are among more than 10,000 people to have signed a petition demanding for Roger Waters’ upcoming concerts in Germany to be allowed to go ahead.
Waters was scheduled to perform at Munich’s Olympiahalle and Festhalle Frankfurt on 21 and 28 May, respectively, as part of the German leg of his This Is Not a Drill tour.
However, the dates have become shrouded in controversy, with Munich City Council and the city of Frankfurt attempting to block the Pink Floyd co-founder from performing over allegations of antisemitism.
In response, Waters said last week that he is taking legal action over the “unconstitutional” move, which he says is “without justification, and based upon the false accusation that Roger Waters is antisemitic, which he is not”.
“Mr Waters believes that if this blatant attempt to silence him is left unchallenged it could have serious, far-reaching consequences for artists and activists all over the world,” concluded the statement issued by the 79-year-old’s management.
“We… are deeply disturbed by the recent efforts by German officials to discredit and silence musician Roger Waters”
Launched by American journalist Katie Halper, the new petition is backed by a raft of high-profile signatories also including intellectual Noam Chomsky, actor Susan Sarandon, film directors Ken Loach and Terry Gilliam, and musician Robert Wyatt.
“We artists, musicians, writers, and other public figures and organisations are deeply disturbed by the recent efforts by German officials to discredit and silence musician Roger Waters,” it reads.
“The Frankfurt City Council says that they cancelled Waters’ concert ‘set a clear signal against anti-Semitism’, describing the musician as ‘one of the most widely spread anti-Semites in the world’. As evidence, the council says that Waters ‘repeatedly called for a cultural boycott of Israel and drew comparisons to the apartheid regime in South Africa and put pressure on artists to cancel events in Israel’.
“There is no other evidence other than these two claims: that Waters has supported the Palestinian-led cultural boycott of Israel campaign and that he has compared contemporary Israel’s government to the apartheid regime in South Africa. Neither of these claims is unique to Waters or outside the boundaries of mainstream public opinion.”
It concludes: “Officials in Germany, concert organisers, and music platforms must not succumb to the pressure of those individuals and groups who would rather see Waters’ music removed than engage with the issues his music highlights. We call on those who have cancelled Waters’ concerts to reverse their decisions.”
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Roger Waters takes legal action over axed gigs
Roger Waters is taking legal action over moves to cancel his upcoming concerts in Frankfurt and Munich.
The Pink Floyd co-founder was scheduled to perform in Germany at Barclays Arena in Hamburg (7 May), Cologne’s Lanxess Arena (9 May), Mercedes Benz Arena in Berlin (17-18 May), Munich’s Olympiahalle (21 May) and Festhalle Frankfurt (28 May) as part of his This Is Not a Drill tour.
However, the dates have become shrouded in controversy, with the city of Frankfurt attempting to block Waters from performing over allegations of antisemitism. The site is also of historical significance as Jewish Telegraph Agency notes that the Festhalle was the site of the deportation of 3,000 Jews to their deaths during the Holocaust, just after Kristallnacht.
A statement issued by Frankfurt City Council says: “The background to the cancellation is the persistent anti-Israel behaviour of the former Pink Floyd frontman, who is considered one of the most widely spread antisemites in the world.
“He repeatedly called for a cultural boycott of Israel and drew comparisons to the apartheid regime in South Africa, and put pressure on artists to cancel events in Israel.”
Munich City Council is also looking to ban the 79-year-old from performing in the city, alleging that he “keeps stirring up antisemitic resentment”, as well as “spreading conspiracy ideologies that relativise and justify Russia’s brutal war of aggression against Ukraine”.
“Mr Waters has instructed his lawyers to immediately take all necessary steps to overturn this unjustifiable decision”
However, through a statement issued by his management, Waters has hit back at the “unconstitutional” course of action, which he says is “without justification, and based upon the false accusation that Roger Waters is antisemitic, which he is not”.
“As a result of this unilateral, politically motivated action, Mr Waters has instructed his lawyers to immediately take all necessary steps to overturn this unjustifiable decision to ensure that his fundamental human right of freedom of speech is protected and that all of those who wish to see him perform, are free to do so in Frankfurt, Munich and in any other city in any other country,” reads the statement.
“Mr Waters believes that if this blatant attempt to silence him is left unchallenged it could have serious, far-reaching consequences for artists and activists all over the world.”
Last month, a cross-party group of politicians in Germany joined forces to demand the cancellation of Waters’ Cologne date due to his comments on the war in Ukraine. Two scheduled concerts by Waters at Tauron Arena in Krakow, Poland, were cancelled last year over the same issue.
Subsequently invited by Moscow to address the UN Security Council via video link last month, Waters used the platform to condemn Russia’s “illegal” invasion of Ukraine “in the strongest possible terms”, but repeated his claim that it “was not unprovoked, so I also condemn the provocateurs in the strongest possible terms”.
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Live Nation to launch Rolling Loud in Germany
Live Nation and Austrian promoter Leutgeb Entertainment Group are teaming up to bring hip-hop festival Rolling Loud to Germany next year.
The news comes shortly after Live Nation’s Mojo Concerts announced that its Dutch festival Woo Hah! would become Rolling Loud Rotterdam next year.
The Germany spin-off is to take place from 7–9 July 2023 at the Munich Exhibition Center, where Leutgeb has organised multiple concerts this year. The line-up for the Munich edition is yet to be announced.
Since launching in 2015, Rolling Loud has grown from a one-day event in Miami into the world’s largest hip-hop festival franchise, with a presence in the US, Canada, the Netherlands and Portugal.
This summer, the brand made its European debut in Portugal, which was headlined by J Cole, A$AP Rocky and Future. The Live Nation-backed inauguration, which was delayed due to the pandemic, was held on Praia Da Rocha Beach, Portimão, in the Algarve.
“Rolling Loud has grown to become the most powerful hip-hop festival in music history”
Rolling Loud also launched a Canadian edition in September at Ontario Place, Toronto, with headliners Dave, Future and Wizkid.
Later that month, the New York edition took place at Queens Citi Field, headed by Nicki Minaj, A$AP Rocky and Future.
The festival returned to its hometown of Miami for its biggest event to date, featuring Kid Cudi, Kendrick Lamar and Future.
Rolling Loud will not only plant its flag in Germany and the Netherlands in 2023, it will also make its first foray into Asia with a Thailand chapter. Plus, the brand will return to Los Angeles next year for the first time since 2019.
“Under the leadership of its founders, Matt Zingler and Tariq Cherif, Rolling Loud has grown to become the most powerful hip-hop festival in music history,” says Live Nation.
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2023 lineups take shape: Superbloom, Sziget and more
Superbloom, Standon Calling, Sziget, Shaky Knees and Kite’s 2023 lineups are taking shape, with rafts of new additions announced.
After its successful debut this year, Goodlive’s Superbloom returns to Munich’s Olympiapark on 2 and 3 September, 2023.
Imagine Dragons, Martin Garrix, Ellie Goulding, Marteria, Badmómzjay, Zara Larsson, Ofenbach, Aurora, LostFrequencies, Giant Rooks, Years & Years and Cat Burns are among the first wave of confirmations for the second instalment.
The inaugural edition sold out, welcoming 50,000 fans each day. Goodlive director Fruzsina Szép reflected on the successful launch in an IQ inteview.
Standon Calling has announced Years & Years, Self Esteem, Bloc Party and The Human League
Elsewhere, the UK’s Standon Calling has announced that Years & Years, Self Esteem, Bloc Party and The Human League will headline the 2023 offering.
Anastacia, Confidence Man, Dylan, Squid, Katy B, KT Tunstall and Melanie C will also perform at the 17th edition of the boutique music and arts festival.
Festival founder and director Alex Trenchard says “We’re so proud of this year’s progress in booking a gender-balanced headline bill.”
The Broadwick Live-owned festival will return to the Hertfordshire countryside between 20 and 23 July 2023.
Across the Atlantic, Shaky Knees has confirmed headliners The Killers, Muse and The Lumineers for the 10th-anniversary edition.
Shaky Knees has confirmed headliners The Killers, Muse and The Lumineers for the 10th-anniversary edition
More than 60 bands will perform across four stages during the 2023 festival, slated for 5–7 May at Central Park, downtown Atlanta.
Greta Van Fleet, Tenacious D, Hozier, The Mars Volta, Yeah Yeah Yeahs, The Flaming Lips performing “Yoshimi Battles the Pink Robots,” Cypress Hill performing “Black Sunday” have also been announced.
The festival is promoted by Live Nation subsidiary C3 Presents, who today announced new festival Palm Tree in Aspen.
Elsewhere, Hungary’s Sziget festival has unveiled the first wave of artists for next year, including headliners Billie Eilish, Florence & The Machine, David Guetta and Imagine Dragons.
Other confirmations include Sam Fender, Foals, Niall Horan, Yungblud, Jamie xx and Nothing But Thieves.
Tinderbox has lined up Maroon 5, George Ezra, Jada, bbno$ and Oliver Malcolm
Europe’s biggest festival will return to Óbuda Island in Budapest between 10 and 15 August 2023.
In Denmark, Tinderbox has lined up Maroon 5, George Ezra, Jada, bbno$ and Oliver Malcolm for the 2023 event, between 22–24 June in Odense, Funen.
Last year, the festival broke records when a daily number of 48,000 people visited the festival again after two years of cancellations.
The UK’s Kite festival today announced it will return for a second year, with musical artists including Hot Chip, Suede, Candi Staton, Lynks and Sarathy Korwar.
Hailed as a “festival of ideas and music,” the Oxfordshire event will also feature authors, actors, comedians, journalists, motivational speakers and more. The festival is set for 9–11 June at Kirtlington Park.
See more festival lineup announcements from the likes of Roskilde, Primavera and Nova Rock here.
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Fruzsina Szép reflects on Superbloom’s sold-out debut
Seasoned festival pro Fruzsina Szép has spoken to IQ about the debut edition of Goodlive’s newest festival, Superbloom.
The two-day event finally launched in Munich’s historic Olympic Park last weekend (3–4 September) after two postponements due to Covid-related restrictions.
Calvin Harris, Macklemore, Megan Thee Stallion, Rita Ora, Skepta and David Guetta were among the acts that performed across 11 stages during the event.
Alongside live music, the festival delivered a multi-faceted programme of art, culture, diversity, lifestyle, society, research and development, sustainability and science, with the aim of “redefining the music festival concept”.
“I wanted to create a 360-degree festival experience and I think we’ve done that well,” says Szép. “It was important to me that the visitors immersed themselves in a charming world and experienced many moments of happiness that they can now take with them into their everyday lives.”
The inaugural edition drew 50,000 visitors and ultimately sold out, which Szép says was “a dream come true” after a “mentally challenging” few years for the Superbloom team.
“It’s a new festival, a new brand, a new site and there are new colleagues, so there’s a learning curve”
And while the event was a success, Szép says that there’s plenty of room for improvement.
“It’s a new festival, a new brand, a new site and there are new colleagues, so there’s a learning curve…we have to be patient,” says the director, who has previously worked on Lollapalooza Berlin and Sziget.
“Sometimes our audience expects us to be 100% but we are not perfect and I don’t want to be perfect,” she continues. “I always wanted to have the possibility to make mistakes but to learn from them and to correct them and make them better in the next year. I’m not afraid to receive criticism – I grow from it.”
The biggest learning curve for the festival, she says, was navigating the unique site, which utilised the 70,000-capacity Olympic Stadium as the main stage.
On Saturday night, organisers were forced to halt entry to the stadium, where headliner Calvin Harris was playing his only German concert this year, due to a crowd flow issue.
“The problem was, on the floor of the stadium there is a maximum capacity of 20,000 and that was already full,” explains Szép.
“Sometimes our audience expects us to be 100% but we are not perfect and I don’t want to be perfect”
“There would have been space for 30–40,000 more people in the seats but people were stopping and sitting down at the beginning of the seats, rather than moving to the far end.
“Many people were queueing outside and some people were trying to go to another stage so it became the kind of situation which could have been very difficult. And Calvin Harris was already playing so it was impossible for the security and volunteers to ask people to get up and move along. That’s why we had to decide very quickly to stop letting people into the stadium.
“We were planning the crowd flow for months but we weren’t prepared for people to sit down at the beginning of the stands.”
The next day, the Superbloom team communicated the crowd flow to fans and the main stage programme went off without a hitch.
Extreme weather also proved to be an issue on the Saturday, with strong winds, heavy rain, lightning and thunder causing the programme to grind to a halt for an hour and a half.
As a result, Years & Years were forced to forego their set on the main stage and Megan Thee Stallion’s slot was reduced to 30 minutes.
Superbloom was praised by the German government for making the festival inclusive and accessible for disabled music fans
“The safety and security of our audience, our artists and our team is the first priority when we are on-site – no question,” says Szép. “Severe weather is an issue for every open-air event – we have to deal with force majeure measures all the time. These are normal procedures.”
Challenges aside, the festival was hailed as one of the most diverse events in the European festival market, with a range of ages, genders, races, nationalities and sexualities represented on the lineup. This was ultimately reflected in the audience – 60% of which were female.
In addition, Superbloom was praised by the German government for making the festival inclusive and accessible for disabled music fans.
“We worked closely with a group of experts who live with disabilities to help us deliver the maximum festival experience for others [with handicaps],” says Szép.
“Yesterday I was in a panel with the government’s representative for disabled people living in Germany, who is blind himself, and he said he has never before seen a German festival of that size so well organised for disabled people. That gave me such a great feeling.”
Having grown up with a blind father, accessibility is a matter close to Szép’s heart and has informed many aspects of the festival.
Having grown up with a blind father, accessibility is a matter close to Szép’s heart
“I grew up in Munich. And, for many years, on many weekends, my father and I would walk around this Olympic Park. He told me to experience the world not just with my eyes but with all my senses so I had this in my head while creating the concept for the festival.
“Being an adult now and having the possibility to organise Superbloom here was so emotional and I could feel my father’s energy,” says Szép.
Alongside the main stages, the Superbloom programme included an area hosting 30 NGOs including Greenpeace and Music Declares Emergency, assembled by Yourope general manager Holger Schmidt.
Other dedicated areas focussed on art, fashion, and theatre, with roaming performances ranging from robot dogs and giraffes, to ballerinas twirling atop mobile pianos and marching bands.
Superbloom returns to the Olympic Park in Munich from 2-3 September 2023.
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Germany’s first climate-neutral arena moves closer
Germany’s first climate-neutral arena has moved a step closer after council officials gave the green light to its urban zoning plan.
The decision by Freising City Council means Bavaria-based developer SWMunich Real Estate has passed another significant hurdle towards the development of the MUCcc Arena in Munich.
SWMunich will build and operate the 20,000-cap venue, backed by more than €300 million of private sector investment.
The arena will be located in a new green space next to LabCampus, the technology and innovation centre at Munich Airport, with the seating to be arranged in a 270° horseshoe shape. Global design firm Populous was chosen as the architect earlier this year following a multi-stage architecture competition.
“We are delighted with the clear vote”
“With the submission of the zoning plan, Germany’s first climate-neutral concert arena has taken another important step forward,” says SWMunich MD Lorenz Schmid. “We are delighted with the clear vote.”
The new arena will be climate-neutral thanks to lifecycle-based planning to reduce the carbon footprint during construction and climate-positive management of the operating phase. Several thousand solar panels on the roof of the arena and around the site, coupled with the potential for geothermal energy and district heating, will ensure that the energy for operating the arena can be generated and supplied on site.
According to a Deloitte study, the new venue will bring an annual gross value added of around €285m to the region. A construction start date is yet to be set, but it is hoped to open in the next five years.
Schmid detailed the plans in a recent IQ article.
“Our project brings Munich into the champions league of indoor concert venues”
“Our project brings Munich into the champions league of indoor concert venues,” he said. “The new arena will be a cultural boost, an economic and tourism driver, and a role model in terms of sustainability standards – economically, ecologically, and socially.
“In the Munich region, there is neither an arena specially designed for concerts and live shows nor an indoor location with a capacity of up to 20,000 guests. We are closing this gap and thus supplementing the cultural offerings in the region and throughout Germany at a time of increasing demand.
“Our goal is to maintain world-class levels of quality and visitor comfort while remaining well below the energy requirements of comparable arenas in Europe.”
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Go-ahead for Germany’s first climate-neutral arena
Plans for Germany’s first climate-neutral arena have been given the go-ahead by council officials.
Bavaria-based developer SWMunich will build and operate the 20,000-cap MUCcc Arena in Munich, backed by more than €300 million of private sector investment.
The multi-use concert and convention centre will be tailored to the requirements of concerts and other live entertainment, as well as in the areas of sustainability, transport and the environment.
“For us, the decision of the Freising City Council is both an incentive and an obligation,” says Lorenz Schmid, MD of SWMunich. “Because we will build and operate Germany’s most modern and first climate-neutral concert arena. And this for the benefit of the region. With the positive decision in principle, the city council of Freising has secured the chance for its city to help develop one of the most exciting cultural projects in Germany.”
The arena will be located in a new green space next to LabCampus, the technology and innovation centre at Munich Airport, with the seating to be arranged in a 270° horseshoe shape, placing the focus on the multifunctional stage.
“The project will create a new cultural centre for Munich and the wider Bavarian region to rival the best live entertainment venues in the world”
“With the construction and operation of Germany’s most sustainable concert arena, many cultural, economic and touristic impulses are created for Freising and the region,” adds director Gert Waltenbauer. “The arena helps to make the metropolitan region of Munich and the free state of Bavaria future-proof and internationally competitive in the concert and event sector. With the KGAL Group as a leading, independent investment and asset manager, the management and financing of the project is secured in the long term.”
The new arena will be climate-neutral thanks to lifecycle-based planning to reduce the carbon footprint during construction and climate-positive management of the operating phase. Several thousand solar panels on the roof of the arena and around the site, coupled with the potential for geothermal energy and district heating, will ensure that the energy for operating the arena can be generated and supplied on site.
Global design firm Populous has been chosen as the architect following a multi-stage architecture competition. Its winning design draws upon Bavarian heritage and character, with the support structure paying homage to the lozenge shape used in the Bavarian state flag.
“The design for MUCcc Arena places people at its heart, delivering a unique and immersive visitor experience, as well as showcasing the very latest in sustainable design methods,” adds Declan Sharkey, senior principal at Populous and lead architect for the scheme. “The project will create a new cultural centre for Munich and the wider Bavarian region to rival the best live entertainment venues in the world.”
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Superbloom hires Annika Hintz as head of booking
Germany’s Goodlive has named Annika Hintz as head of music booking for its newest festival, Superbloom.
She succeeds Christof Huber (Gadget abc Entertainment Group AG), who led the booking team on an interim basis.
Hintz previously worked at Hamburg-based promoter Kopf und Steine, where she was head of booking and department head of the festivals. As part of her role, she was responsible for booking Hamburg festivals MS Dockville and Spektrum until 2020.
Between March 2020 and January 2022, Annika Hintz was responsible for booking the About You Pangea Festival, the only festival that was allowed to take place in Germany in 2021 with a capacity of 15,000 visitors.
“A diverse and sophisticated line-up is guaranteed for the years to come”
She was also responsible for Das Ding Festival in Mannheim, the Way Back When Festival in Dortmund and Kosmos Chemnitz.
Hintz will now take on the national and international booking for Superbloom, which debuts between 3–4 September at Munich Olympic Park.
The music, arts and lifestyle festival will host acts including Calvin Harris, Kraftklub, Megan The Stallion, Rita Ora and Stromae.
“We are very pleased that we were able to win such a great booker as Annika for Superbloom,” says Fruzsina Szép, festival director and managing director of Superbloom Festival.
“With their comprehensive view of new and established artists, a diverse and sophisticated line-up is guaranteed for the years to come. We would like to thank Christof Huber for his support this year and are delighted that he will continue to serve as a strategic advisor will work for the Superbloom and support the booking team.”
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