Manchester’s Co-op Live to host 2024 MTV EMAs
The 2024 MTV EMAs will take place in Manchester, UK, it has been confirmed.
The annual show will broadcast from Manchester’s brand-new, purpose-built live entertainment arena Co-op Live on MTV in over 150 countries on Sunday, 10 November.
Now in its 30th year, it will mark the first time the event has been staged in the city, and also marks its return to the UK after seven years.
“Co-op Live has been designed from the ground up to offer, at its core, a truly exceptional live music and fan experience, and we are delighted to be hosting an event which epitomises what our venue stands for,” says Gary Roden, Co-op Live executive director and GM. “We are honoured to become part of the MTV EMAs story, and to cement Manchester’s standing within the global live entertainment industry.”
First held in Berlin, Germany in 1994, the EMAs were last staged in the UK at London’s OVO Arena Wembley in 2017.
“Manchester is a dynamic and innovative city with the infrastructure to deliver a live music event of the scale of the MTV EMAs”
“The MTV EMAs is one of the biggest global music celebrations, bringing together local and international artists to create iconic performances for fans around the world,” says Bruce Gillmer, president of music, music talent, programming & events, Paramount, and chief content officer, music, Paramount+. “With music at the very heart of Manchester’s rich creative heritage, this vibrant city – with the state-of-the-art Co-op Live – will guarantee a supercharged 2024 show.”
The show will additionally be available in multiple territories on Pluto TV and on-demand on Paramount+.
“Manchester is a dynamic and innovative city with the infrastructure to deliver a live music event of the scale of the MTV EMAs,” adds Lee Sears, president, international markets advertising sales. “We look forward to spotlighting this world-class destination – and the cutting-edge Co-op Live arena – on the global stage.”
The 2023 MTV EMAs were cancelled last October “out of an abundance of caution” amid the escalation of the Israel-Gaza conflict.
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MTV EMAs cancelled out of ‘abundance of caution’
The 2023 MTV EMAs have been cancelled “out of an abundance of caution” amid the escalation of the Israel-Gaza conflict.
First held in Berlin, Germany in 1994, the annual awards show was due to take place in France at Paris Nord Villepinte on Sunday 5 November and broadcast live in more than 150 countries.
Around a dozen acts had been lined up to perform including Anne-Marie, David Guetta, Thirty Seconds to Mars, Jung Kook, Rema, Sabrina Carpenter and The Kid Laroi. Paris last hosted the awards in 1995.
“Given the volatility of world events, we have decided not to move forward with the 2023 MTV EMAs out of an abundance of caution for the thousands of employees, crew members, artists, fans, and partners who travel from all corners of the world to bring the show to life,” says a statement from awards organiser Paramount.
“As we watch the devastating events in Israel and Gaza continue to unfold, this does not feel like a moment for a global celebration”
As per the BBC, Palestinian health officials say more than 3,700 people have been killed in Gaza since Hamas attacked Israel on 7 October, killing more than 1,400 people. At least 260 people were killed after Hamas stormed trance music festival Supernova Sokkot as part of the coordinated offensive.
“The MTV EMAs are an annual celebration of global music,” adds the statement. “As we watch the devastating events in Israel and Gaza continue to unfold, this does not feel like a moment for a global celebration. With thousands of lives already lost, it is a moment of mourning. Voting is continuing and the winning artists will receive their MTV EMA Awards.”
Paramount adds that it is looking forward to hosting the MTV EMAs again in November 2024.
France has been on its highest security alert since the fatal stabbing of a schoolteacher in the town of Arras last week.
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