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5G enables Bastille AR livestream

High-speed mobile internet allowed fans across the UK to livestream a surprise Bastille concert in augmented reality, in EE’s latest demonstration of its 5G technology.

The band, who are currently on tour in the UK and Ireland, performed at Birmingham New Street train station on Thursday (28 November).

Fans in Liverpool Lime Street station and Edinburgh’s Shore Street station also viewed the show, using Samsung 5G devices and Nreal’s mixed reality glasses for a full AR experience.

The show forms part of a new EE advert, due to be aired from January 2020. EE was the first provider to make its 5G network available to UK customers in May last year, followed by Vodafone in June, Three in August and, most recently, O2 in October.

“With 5G, our customers can enjoy immersive experiences no matter where they are, even during their commute and in the busiest places,” comments Pete Jeavons, marketing communications director at BT and EE.

“This AR performance from Bastille in three cities simultaneously, is a great demonstration of what’s now possible for our customers with 5G”

“We’re saying goodbye to the days of refreshing our screens while waiting to get out of the station into a less congested area. This extraordinary AR performance from Bastille in three cities simultaneously, is a great demonstration of what’s now possible for our customers with 5G.”

In its annual entertainment and media outlook report, consulting firm PricewaterhouseCoopers (PwC) pegged the widespread availability of 5G as a “trend to keep an eye on”. Access to 5G, said a technology expert at the firm, is likely to increase the use of concert live streams and virtual reality (VR) concert, as well as prompting “better use of AI (artificial intelligence)”.

Speaking in IQ’s European Arena Yearbook 2019, Gil Murphy, head of event technology at Stockholm’s Ericsson Globe stated that 5G connectivity is “the next technological leap” for arenas, noting that “great connectivity […] is one of the basic components of the live experience.”

The AEG-backed MTS Live Arena in Moscow, due to open next year, will be among those to provide 5G to its customers.

 


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New AEG-backed MTS Live Arena bound for Moscow

MTS, Russia’s leading telecommunications operator and digital services provider, has signed an agreement to be the branding partner of, and help equip, a new 11,500-capacity arena in Moscow, set to open in 2020.

MTS (Mobile TeleSystems) – which also partially owns Russia’s two biggest entertainment ticket sellers – will provide high-speed mobile data network coverage throughout the venue, including 5G connectivity, and install ultra-high-resolution screens and smart parking, navigation, security and access control systems at the new MTS Live Arena, which is being built by developer Safmar Group near the Skolkovo Innovation Center (aka ‘Russia’s silicone valley’).

The deal between MTS and Safmar’s AND Corporation provides for an initial ten-year period of cooperation, with an option to extend. AEG is also on board as an international partner, says MTS – the US venues giant’s first property in Russia, after negotiations to operate Moscow’s VTB Arena fell through.

Alexey Kornya, MTS president and CEO, says the telco will help market events at the new arena via its ticketing platforms, Ticketland and Ponominalu, as well as broadcast performances via on-site VR streaming.

“We continue to expand into the experiential sphere,” explains Kornya. “The MTS Live Arena project complements our strategy to develop an entertainment ecosystem by leveraging synergies across our business lines, including e-ticketing, virtual and augmented reality, interactive OTT [over-the-top] content distribution and our proprietary mobile apps.

“Combining the expertise of AND Corporation, one of Russia’s largest developers, with MTS’s digital product capabilities will enable us to provide a new level of entertainment, including both world-class live performances by leading global stars [and] online content delivery to smartphones and other devices.”

“The MTS Live Arena project complements our strategy to develop an entertainment ecosystem”

When it opens in mid-2020, MTS Live Arena (pictured), the company says, will feature multiple seating levels “with optimal viewing from all areas”, as well as “world-class stage, lighting, and sound equipment”. “AEG’s participation will ensure the arena is on par with leading global concert venues,” it adds.

In addition to the VTB indoor arena, which has a capacity of 13,000 for concerts, other rival venues in Moscow include the 13,926-seat Megasport Sport Palace, CSKA Arena (14,000-cap.) and the 35,000-capacity Olympic Stadium, or Olimpiyskiy.

“Safmar Group is executing a variety of ambitious projects across the full spectrum of commercial real estate. The entertainment complex that we are building near the Skolkovo cluster will be a flagship platform for large-scale concerts in Russia,” comments Sait-Salam Gutseriev, general director of AND Corporation.

“The venue features a unique combination of advanced technologies, architectural solutions, design concepts and logistics accessibility standards. We are confident that MTS is the perfect partner to help develop this project, which can bring the perception of performances in our country to a new level.

“The innovative solutions that our partner plans to install at MTS Live Arena will provide viewers and attendees an unforgettable experience.”

 


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