Liverpool’s Echo Arena to become M&S Bank Arena
Liverpool Arena, known as Echo Arena since it opened in 2008, is to become M&S Bank Arena from early next year.
The 11,000-capacity venue, part of the ACC Liverpool complex on the King’s Dock, has agreed a new naming-rights deal with the HBSC-owned retail bank, after a ten-year association with local paper the Liverpool Echo.
Bob Prattey, CEO of the ACC Liverpool Group, comments: “We’re incredibly excited to announce the launch of the M&S Bank Arena. It’s a fantastic way to conclude a phenomenal year that has seen us mark ten years since the arena first opened its doors.
“M&S Bank is one of the UK’s leading challenger banks, with a long-established history in the region. The business shares our passion for the city of Liverpool, making it the perfect naming partner for the arena, complementing the great partnership we already have in place with the Liverpool Echo, which will continue as a key business partner.”
Sue Fox, CEO of M&S Bank, adds: “M&S Bank has been based in the north-west since the business was formed in 1985. It has continued to evolve over this time to the full-service bank it is today, and our past, present and future are firmly rooted in the region.
“We’re extremely delighted to be a part of something incredibly special”
“We’re very much committed to supporting our local community, and over the last ten years we’ve seen the arena bring a phenomenal breadth of entertainment and cultural events to the city of Liverpool, delivering fantastic economic benefits to the city and the wider region. We’re extremely delighted to be a part of something incredibly special and look forward to the launch of the M&S Bank Arena early in 2019.”
Liverpool Arena has welcomed 5.6m visitors to more than 1,200 performances since 2008, with entertainment highlights including Sir Paul McCartney, the MTV EMAs featuring Beyoncé, the MOBO Awards and BBC Sports Personality of the Year.
It unveiled a new 7,000-cap. live venue, dubbed Space, last summer.
“We are proud to have helped create something that all of Liverpool has taken to its heart,” says Echo editor Ali Machray. “The last ten years have seen the arena become an iconic venue. In that time the city has enjoyed spectacular growth and the Echo has powered ahead in digital media to underline its position among the best-known and most powerful regional media brands in the world.
“We will work closely with ACC Liverpool and M&S Bank to ensure the next ten years are as thrilling and successful as the last.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.