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Move Concerts Brazil names Tiago Maia as MD

Move Concerts, the biggest independent concert promoter in Latin America, has appointed Tiago Maia as managing director of its team in Brazil.

Maia’s professional career began in media and communication companies and included roles at Trip publishing house and at RBS Communication Group, one of the most important communication conglomerates in Brazil, where he worked for five years as general manager of events and new business.

After five years at the RBS Group, Tiago became CEO of the Novo Brasil Group, the largest operator of nightclubs, beach clubs and big parties in the south of Brazil.

In 2019, Maia joined the board of DC Set Group, as head of sales and business development, embracing various segments where the company operates. The alliance between Move Concerts and DC Set Group resulted in the invitation to take charge of the company’s executive directorship in Brazil.

“We are fortunate to have Tiago, with his background and enthusiasm”

Move Concert’s CEO, Phil Rodriguez, says: “One of the things we did during the pandemic was to look inward and make whatever necessary changes we felt were needed to come back stronger and better positioned to maximize our growth after the pandemic ended. We are fortunate to have Tiago, with his background and enthusiasm, leading our operation in Brazil and joining the Move Concerts family.”

Tiago adds, “My purpose is to bring more incredible experiences to the public that attends our events. This energy that moves us will transcend to an amazing journey with the audience.”

Move Concerts Brazil recently bolstered its marketing and finance departments team with the addition of Igor Ismail (assistant to marketing director Karen Pedroso) and Rodrigo Moura (finance manager).

Move Concerts is headquartered in Miami, Florida, and has offices in Argentina, Colombia, Costa Rica, Peru and Puerto Rico.

 


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Move Concerts adds to team in Brazil

Move Concerts, the biggest independent concert promoter in Latin America, is bolstering its marketing and finance departments team in Brazil.

Igor Ismail joins Move Concerts Brazil as assistant to Karen Pedroso, the company’s longtime marketing director.

Ismail is a graduate of On Stage Lab, Brazil’s only certified study programme for the live music business.

Elsewhere, Rodrigo Moura joins as finance manager. Moura previously worked at Dream Factory, one of Brazil’s top branding companies.

Move Concerts is headquartered in Miami, Florida, and has offices in Argentina, Colombia, Costa Rica, Peru and Puerto Rico.

 


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Phil Rodriguez: ‘We’ll be 100% open for business’

Move Concerts boss Phil Rodriguez says the company will be “100% open for business” by March as he shares his bullish projections for the year ahead.

Latin America’s biggest independent promoter, Move has 2022 dates lined up with acts including Justin Bieber, J Balvin, Michael Buble, Louis Tomlinson and A-ha.

Speaking in the new issue of IQ, Rodriguez discusses the opportunities that have opened up for the territory in light of the ongoing restrictions on markets in other parts of the world.

“I do not foresee anything similar to what is happening in Europe or Australia with new lockdowns, happening in our region,” he says. “Simply put, the countries in our part of the world cannot afford more lockdowns or restrictions. The social cost will be too high. And Latin people want to go out and enjoy life.

“We will be 100% open for business by March 2022, and all our shows in general are selling strong.”

“I hope 2022 will be the final mile through this storm that started in March 2020”

However, Rodriguez says it is tough to predict when the international touring business will return to pre-Covid levels.

“We now live in a world where an outbreak of anything anywhere on the planet is augmented by a 24-hour news cycle and governments reimpose restrictions overnight in the name of extra caution,” he says.

“It’s tough to get a firm footing. It’s like walking on egg shells. And this scenario doesn’t help to calm the waters to readdress cancellation insurance, routings… I watch in shock at what is happening in Australia, New Zealand, Austria, etc. How do we and when do we, as a business and society, climb off that ledge?

“That said, it is now clear that Covid will remain with us as an endemic disease, but we now know how to deal with it, with not only the vaccines but many other protocols that we now know also work.”

Backing the industry to “plough through this storm, adapt and prosper”, Rodriguez is optimistic the end of the pandemic is in sight.

“I hope 2022 will be the final mile through this storm that started in March 2020,” he says. “I’m sure there will be more curve balls ahead, but we will all be better prepared and wiser.”

The full interview with Rodriguez appears in IQ 107, out now.

Meanwhile, Argentinian rapper and singer-songwriter Tiago PZK, who is managed by Rodriguez, has signed with Warner Music Latina via a partnership with Rodriguez’s Grand Move Records label.

“Our decision to close with Warner Latin was not taken lightly,” explains Rodriguez. “The deal closer was the enthusiasm and commitment that [president] Alejandro Duque and the Warner Latina team transmitted to us at every step on the negotiations.”

 


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Bad Bunny concert spurs Covid case ‘explosion’ in Puerto Rico

Bad Bunny’s two-day concert in Puerto Rico triggered an ‘explosion’ of Covid-19 cases on the island, according to The New York Times.

The sold-out P Fkn R show, promoted by Noah Assad Presents and Move Concerts, took place at the Hiram Bithorn Stadium on 10 and 11 December 2021 with 60,000 attendees – all of whom were required to show proof of full vaccination.

Reportedly, 2,000 attendees fell sick as a result of the concert, contributing to a 4,600% increase in cases on the island. Business events, company holiday parties and family gatherings also contributed.

Rafael Irizarry, a Harvard University statistician who keeps a dashboard of Puerto Rico Covid-19 data, tweeted that a third of all coronavirus cases the island has recorded since the start of the pandemic occurred in the past month.

A third of all coronavirus cases the island has recorded since the start of the pandemic occurred in the past month

The number of cases per 100,000 residents jumped to 225, from three, in three weeks. In December, the number of hospitalisations doubled — twice.

Puerto Rico previously had one of the most successful vaccination campaigns in the United States. Nearly 85% of residents have had at least one vaccine dose and 75% of the population are fully vaccinated.

Following the increase in cases, officials have imposed tougher restrictions in a bid to stave off the new wave of cases.

As of 22 December 2021, those attending mass events (both indoors and outdoors) will be required to present proof of vaccination and also a negative Covid-19 test (either antigen or PCR performed by an authorised health provider) taken in the 48 hours prior to the event.

Get up to date with the latest live music restrictions affecting key international touring markets here.

 


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Q&A: Move Concerts boss details LatAm’s recovery

As markets across Latin America gradually reopen, Phil Rodriguez of Move Concerts – the biggest independent concert promoter in the region – says he’s optimistic about the region’s recovery.

Emerging from the most difficult year in live music history, Rodriguez expects the industry to come out of the Covid-19 pandemic “stronger and wiser”.

However, according to the Move Concerts boss, there are a number of obstacles that stand between Latam’s industry and a full recovery.

Below, Rodriguez outlines those obstacles, reflects on the lessons learnt from the pandemic, and addresses “the elephant in the room”…

IQ: How is Latin America’s return to business going?
PR: It’s a patchwork of different sets of rules and regulations per country so it has been a challenge to get them all aligned to have a proper tour of the region. But we’re finally getting there!

In which markets are you now able to fully operate?
Puerto Rico was able to start at full capacity (with proof of vaccination) as of August and business has been incredible. Not only have the shows been selling out, but single dates became multiples. That market came back STRONG.

What’s the deal with vaccine passports and capacity restrictions in Latam?
As noted, it’s a patchwork. Brazil is operating at 70% capacity with proof of vaccination and will open to 100% this week. Argentina will open at 100% capacity with proof of vaccination and with requirements for face masks from 16 November.

Uruguay is at 55% without vaccination and 70% with vaccination. Colombia will be at 100% capacity for vaccinated people from 16 November. Chile is currently held to 40% and in some cases 60% capacity – vaccinated and socially distanced. The expectation is to be open at 100% for the vaccinated by January 2022. Costa Rica will be at 100% as of March 2022 for the vaccinated.

“The lack of cancellation insurance for Covid is the elephant in the room for all of us”

Where has Move’s focus been since markets started to open up?
Rescheduling, booking new tours for the end of 2022 and 2023. Plus our management company and indie record label, Grand Move Records, which are both at full speed.

What opportunities do you see during this recovery period?
The chance to reinvent ourselves and look outside our comfort zone. We all had to do this during the pandemic. We should not get complacent once we return to some normalcy and forget that.

What are the challenges you’re facing right now? 
The lack of cancellation insurance for Covid is the elephant in the room for all of us. The rest we can deal with but will still present a strong challenge such as inflation and devaluation of currencies – which have been hit hard by the pandemic – and the economic consequences of the lockdowns, etc.

How long do you think it’ll take for Latam to get back to pre-pandemic levels of business?
The Covid issue, in my opinion, has been both a health and political issue, unfortunately, and that has not helped us get a better picture of what is ahead of us. But if by the second half of 2022, we are not on a solid road to pre-pandemic levels, we will ALL have bigger problems to worry about. That said, I’m an optimist by nature and I think we’ll come out of this wiser and stronger!

“If by the second half of ’22, we are not on a solid road to pre-pandemic levels, we’ll all have bigger problems to worry about”

When and how do you see international acts coming back to Latin America?
In South America, we kick off with a-ha in March 2022 – Argentina, Paraguay and Brazil.

Move hosted Latam’s first drive-thru show during the pandemic. Is that a format you’ll be returning to?
Not really…we do not see the need nor demand for this any longer as live concerts startup.

What about livestreaming – is there still demand in that area of the business?
This has essentially stopped. With the return of live shows – with reduced capacities – streaming has lost its initial appeal. I’m sure it will still be a good tool to have in our toolbox for use in the future but in a different form… more related to marketing or a special event, etc.

What one thing are you most proud of doing during the pandemic?
That we kept all our team in place and did not have to furlough or lay off anyone. We all took salary cuts and weathered the storm together.

Also, our office in Bogota took the initiative and created an internet site with different content – entertainment, cooking, lifestyle, etc – that raised over US$10,000 to support the local production crews and their families in the middle of the pandemic. That was a fabulous effort that made me very proud of our team there.

 


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Move’s Bad Bunny stadium show sells out fast

Bad Bunny’s highly anticipated hometown shows at Puerto Rico’s Hiram Bithorn Stadium sold out in less than 20 minutes, promoters Move Concerts and Noah Assad Presents have revealed.

The urban sensation’s P Fkn R show, rescheduled from May 2020, went on sale on Friday (20 August) and sold out soon after. The concerts, which take place at the 18,000-seat stadium on 10 and 11 December, will be Puerto Rico-born Bad Bunny’s first shows this year.

P Fkn R is the first announced show of a new partnership between Miami-based Move Concerts, which has an office in Puerto Rico, and Noah Assad, whose Rimas Music represents some of the world’s biggest reggaeton artists.

Everyone attending the P Fkn R show will be required to present proof of vaccination

Everyone attending the 10 and 11 December shows, which have a capacity of 35,000 each, will be required to present proof of full Covid-19 vaccination.

The Hiram Bithorn Stadium, the island’s largest, has previously hosted concerts by the likes Bon Jovi, Ozzy Osbourne, Rihanna, Shakira, Sting and Whitney Houston, in addition to its regular use as a baseball park.

Multiple Grammy and Latin Grammy-winner Bad Bunny will follow up the show with a world tour, El Último Tour del Mundo 2022, which kicks off on 9 February 2022 at the Ball Arena (20,000-cap.) in Denver, Colorado.

 


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Move Concerts partners with Brazil’s DC Set Group

Move Concerts, the largest independent promoter in Latin America, has partnered with DC Set Group, one of Brazil’s leading live entertainment companies, in a deal that sees DC Set partners and co-presidents Dody Sirena and Cicão Chies acquire a stake in Move Concerts Brazil.

The two companies have a history of collaborating on co-promoted tours in Brazil, including Faith No More in 1991 and Shakira in 2018. In the US, Miami-based Move Concerts USA has promoted stateside shows by Brazilian icon Roberto Carlos, who is managed by DC Set Group.

Led by company founder and CEO Phil Rodriguez, Miami-based Move Concerts has offices in Argentina, Brazil, Colombia, Costa Rica, Peru and Puerto Rico. Commenting on the new partnership, Rodriguez says: “I have known Dody Sirena and Cicão Chies for a long time. Over the years we have worked together on some tours in Brazil and have been friends for decades. In 1991, I worked with Dody Sirena on Rock in Rio’s lineup.

“I am thrilled to welcome DC Set to the Move Concerts family”

“I have enormous respect for how they turned their company, DC Set, into a powerhouse that covers artist management, venue management, touring, publishing and esports. I am thrilled to welcome them to the Move Concerts family as they take a stake in Move Concerts Brazil, and look forward to growing our Brazilian operation together.”

Founded in 1979 by Sirena and Chies in Sao Paulo, DC Set Group has promoted numerous international superstars in Brazil, including Michael Jackson, Van Halen, Luciano Pavarotti, Julio Iglesias and Rod Stewart. Move and DC Set will produce concerts and international sporting events initiatives under the Move Concerts Brazil brand.

“The partnership with Move Concerts is the result of many years of partnership, friendship, and respect,” says Sirena. “For the group, it is a privilege to announce this partnership at such an important moment, when major live events are being resumed. There is no doubt that it will be a very successful path.”

 


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Phil Rodriguez: Reopening a “great opportunity” for new acts

As the worst year in the history of the live music business finally nears its end, IQ caught up with several industry leaders ahead of the new year, asking for their predictions for 2021, as well as the lessons they can take forward from 2020.

Here, Phil Rodriguez of Move Concerts, South America’s biggest independent promoter, speaks about the challenges that lie ahead, including the opportunities for emerging and local artists, and why cooperation will be important than ever on live music’s road to recovery…


IQ: This year has been difficult, to put it mildly, but have there been any positive aspects you are taking forward from this annus horribilis?
PR: Aside from spending more time with family… business-wise, it was a power kick in the ass that made us all look at costs, reinvent ourselves, etc. We got into the streaming business with LivePass Play and expanded our management roster.

When the “curtain opens” again, we will have more tools in our toolbox and run leaner and meaner.

How has coronavirus vaccine news changed the conversations you are having with colleagues, agents, artists, venues, etc.?
Everyone I have spoken with is more positive. The vaccine was the thing everyone was waiting for. Finally hope, and a better idea of timelines.

Livestreamed shows have shown that fans will pay to see their favourite acts remotely. How do you imagine this technology might develop when regular touring activity resumes?
The shut down of live events made the streaming business grow and become a new asset in our business. It will evolve and find its niche once live events come back – marketing, special launches, tour end (or start), streams, etc.

What advice or encouragement can you give to those who were hoping to break through in 2020, knowing that the market is going to be overcrowded with onsales when the industry gets back to work?
The upside for many artists is that they had over a year off the road to write, record, write, record. When they go out, in many cases, it will not be with just one or two singles out. It will be three-plus deep. That will help.

But be careful with dates/routings and be clever with what extra value your show offers to the punters. Is it priced right? Is the show a must-see? There will be a tsunami of tours!

“Moving forward with new routings and tours, we better be speaking with each other!”

Do you think Latin America’s return to business will be a different experience from that elsewhere?
The lockdowns in most of LatAm were very strict. Folks are inching to go out.

LatAm markets will open sooner – but with local artists. In fact, Brazil started having socially distanced concerts in Sao Paulo this month (50% of capacity up to a max of 2,000 with social distancing, seated). Rio, as of 1 November, can have up to 50% of capacity seated and socially distance, Buenos Aires has theatres opened with 30% capacity and socially distanced. Chile starts with socially distanced shows end of the month, and Uruguay never locked down and has live events at 30% of capacity. Only Peru, Colombia, Puerto Rico and Central America are still without live events.

The front end of the ‘opening’ of concerts around the world will be with local artists. A great opportunity for them to take advantage of and be front and centre.

The way various rival firms have cooperated and collaborated for the common good during the pandemic has been impressive. What hopes do you have that closer industry bonds can continue, post-Covid?
It has always been the smart thing to do. I have always felt that there is a sense of community in our business – no matter how warped we may seem at times!

We just went through a storm like never before. No one in our business was immune. No one will forget this black swan and, also, who stood solid in the storm.

Plus, moving forward with new routings, tours, etc., we better be speaking with each other!

What do you think the biggest challenges are going to be for Live 2.0, and how do you think industry leaders can best guide the business as things reopen?
Everyone will come back wanting to make up for the time lost and costs incurred. This should not cloud our decisions.

Finally, are there any bad habits the industry had that you are hoping might disappear when normality returns?
Yes, high ticket prices! We better look at ticket prices carefully.

There are more reasons than ever before: many people lost their jobs or businesses, others burned through their cash reserves, many currencies devalued during the pandemic, and there will be a lot of options for the consumer – from tours, to sports, to travel, etc. All the things most folks gave up for over a year.

 


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Colombian promoters experiment with drive-in shows

Drive-in shows are becoming increasingly popular in Colombia, where promoters have been experimenting with the outdoor format.

Cúcuta, a Colombian city at the Venezuelan border, held its first drive-in concert last weekend (24 October) with a format that could cater to a maximum of 480 people.

The site, outside of Unicentro Shopping Center, was split into 60 ‘boxes’ to accommodate a maximum of eight people and one car.

Each box was equipped with its own sanitisation station and an individual bathroom and a waiter was designated to each one, ensuring that no party mixed with another.

Patrons were required to have their temperature taken and to sanitise upon arrival.

The event was supported by the Cúcuta Mayor’s Office which is promoting the safe restart of events to maintain employment and income in the sector. The event is said to have created a total of 300 jobs, directly and indirectly.

Caravana will comprise a total of 20 shows, featuring performances from Santiago Cruz and Lospetitfellas

The Cúcuta event was based on the drive-in cinema model, which has also become popular in Colombia, with theatres popping up in Medellín, Cali and Villavicencio.

Elsewhere, Colombian promoters Ocesa Colombia, Páramo Presenta and Live Nation are part-way through their drive-in concert series, Caravana.

The series launched on 7 October and will run until 28 November, taking place in the car park of the Salitre Mágico theme park in the capital, Bogota.

The 17,800 square-metre site comprises three locations (two exclusively for cars and one for trucks and vans) and can accommodate 280 vehicles each with up to four people.

The series will comprise a total of 20 shows, featuring performances from Santiago Cruz, Vincente Garcia and Lospetitfellas.

The first drive-in shows in Latin America took place in Puerto Rico in July, courtesy of Move Concerts, closely followed by similar events in Mexico.

 


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Move Concerts allies with hip-hop platform Damn!

Move Concerts, the largest independent promoter in Latin America, has partnered with influential urban show Damn! to grow its digital footprint while concerts are on hold.

Damn!, described as the most important hip-hop programme in the Spanish-speaking world, has a strong and growing fan base in Argentina, Mexico and Spain, with more than 430,000 subscribers on YouTube. The show is broadcast on Mondays, Wednesdays and Fridays from 6–8pm Argentina time.

The partnership will see Damn! film its show from a new studio complex created by Move Concerts Argentina and the programme’s co-producer, MAD, which provided technical support. The new studio is located at Move Concerts’ Argentinian HQ in Buenos Aires.

According to Move, the partnership is “the first step by Move Concerts and Move Management to show the strong commitment they have made to urban artists”.

The collaboration with Damn! is the latest Covid-era initiative for Move Concerts, which also has offices in Miami, Puerto Rico, Brazil, Peru, Colombia and Costa Rica. The company last month hosted Latin America’s first drive-in concerts, and was a partner on La Morada, an online entertainment venue that raised money for Colombian production crew.

 


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