Iron Maiden smash Colombia ticket sales record
Tickets for Iron Maiden‘s first concert in Colombia for 13 years were snapped up at a record rate for an international act, according to promoter Move Concerts.
All 42,000 tickets sold out in 21 minutes for the metal greats’ return to Bogota on 24 November next year. With more than 11 months to go until the scheduled performance at El Campin Stadium, it also became the first gig in Colombia to sell out so far in advance.
The band last graced the Colombian capital with a show at Parque Simón Bolívar in March 2011. The timespan clocked for tickets sold for the 2024 show broke the sales velocity records of all previous global icons who have performed in Colombia in the past, including the Rolling Stones, Coldplay, Madonna, Ed Sheeran and The Weeknd.
“Never in our wildest dreams did we think it would blow out in 21 minutes and smash sales records”
“We all expected strong sales given the long wait since they last performed here, which was on 20 March 2011, but never in our wildest dreams did we think it would blow out in 21 minutes and smash sales records,” says Alfredo Villaveces, MD of Move Concerts Colombia. “And if we factor in the fact we went up so far ahead of the show date – something no other artist had done here – it is truly amazing.”
The sellout pace was exceeded only by Colombian superstar Karol G, who played two sellout stadium shows in her hometown of Medellin from 1-2 December.
The Latin American stretch of Iron Maiden’s 2024 The Future Past Tour has also got off to a strong start in Chile, with more than 95,000 tickets already sold for the group’s two dates in Santiago at the Estadio Nacional on 27-28 November. The Santiago shows mark the first time the band will play two stadium concerts in Chile on the same tour.
The only international act to have played more than two dates at the 60,000-cap stadium is Coldplay, who performed four concerts at the venue in September 2022.
Miami-headquartered Move Concerts is the biggest independent concert promoter in Latin America, boasting offices in Argentina, Brazil, Colombia, Costa Rica, Peru and Puerto Rico.
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La Morada: Top artists back Move CO aid for laid-off crew
Move Concerts has partnered with Spin Agency, an advertising and branding company, to launch La Morada, a new online entertainment hub designed to raise money for Colombia’s chinomatics, or production crews, during the coronavirus epidemic.
La Morada (which means both a home and the colour purple in Spanish) is a ‘virtual house’ made up of ‘rooms’ each containing specific content, such as live music, comedy, yoga, psychology, meditation, fitness classes, cooking and video games. Launched on 17 April, over 300 hours of free content has been created for the initial lifespan of the project, which was originally programmed to run for one month, until 17 May, but has been extended to 17 June.
Artists who appear in La Morada – which include Latin music stars such as J Balvin, Juanes, Fonseca and Carlos Vives – have donated their time for free, providing performance footage or exclusive interviews. Other content includes virtual PlayStation football matches (Colombia vs Peru is a recent highlight), and production masterclasses with Teo Echevarria and guests.
While all content is available for free, viewers have the option to donate money to provide a cesta basica (‘basic basket’) containing essential groceries for a family, including food and hygiene products, for the chinomatics and their loved ones.
Nicolas Martinez, marketing director for Move Concerts Colombia and director/partner at Spin Agency, recalls Covid-19 first hitting Colombia: “As the reality sunk in, fear was all that I felt. Twenty twenty was supposed to be our best year ever. We had a calendar filled with brand events and concerts. Our budget goals were already accomplished and then, out of the blue, our world froze.
“Then I started thinking about our office in Bogota, which operates with 32 people, plus hundreds of direct and indirect hires around events: producers, stagehands, roadies, security, sound and light engineers, riggers, tour managers, and other jobs that are the real foundation of our business – the chinomatics.”
While all content is available for free, viewers have the option to donate money to provide a ‘basic basket’ containing essential groceries
He continues: “I found out that Teo Echevarria, our head of production and Maluma’s production manager, was linked to an association, IPEE [Industria de Produccion de Eventos y Espectaculos, a union for production personnel), that was compiling a database of all the chinomatics who were going through a difficult time, and who were not even able to purchase basic food products for themselves and their families.
“To date, the database has a listing of more than 3,000 people.”
Using IPEE’s data, the Move and Spin teams came up with a project that would keep staff busy while generating some basic assistance for crew and their families.
Fernando Escobar, talent director for Move Concerts Colombia, who is also general manager for La Morada, adds: “We are essentially running a TV station that airs on a digital platform and social media with a programming grid that extends 7am to 11pm daily. This is non-stop.”
To date, La Morada, which is sponsored by Aval Group, has donated over 900 food baskets (out of a goal of 1,500 before the project ends) and been viewed by 600,000 viewers across all platforms (web plus Instagram and social media).
The ‘house’ can be accessed by going to www.lamorada.com.co or on Instagram at @lamoradaco.
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