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DEAG appoints Schwenkow chief ticketing officer

Moritz Schwenkow, CEO of MyTicket, has been appointed chief ticketing officer (CTO) of Deutsche Entertainment AG (DEAG).

As CTO, Schwenkow, 38, will be responsible for DEAG’s entire ticketing business, including MyTicket in Germany, Austria and the UK, and the UK’s Gigantic, acquired in December 2019. He is tasked with “develop[ing] synergies” between the four, as well as spearheading further expansion into other European countries.

Schwenkow (pictured), son of DEAG CEO Peter, moves into his new role on 1 April 2020, following more than 15 years working in live entertainment. He is also appointed a member of DEAG’s executive board.

DEAG currently sells more than five millions tickets annually, and aims to at least double that figure in the years to come, according to the Berlin-based company.

“With Moritz’s expertise and market knowledge, he will continue to drive the successful expansion of our ticketing business”

“I am very much looking forward to working together with my colleagues on the board,” comments Moritz Schwenkow. “The DEAG group is already excellently positioned internationally in the area of ticketing through MyTicket and Gigantic.

“On this strong basis and as a result of increasing digitalisation, we want to continue to grow, provide impulses for other business areas and further expand our earnings power in the years to come.”

Wolf-Dieter Gramatke, chairman of DEAG’s board, adds: “Moritz Schwenkow has extensive knowhow in the live entertainment industry. With his expertise and market knowledge, he will continue to drive our successful expansion of the ticketing business and further strengthen our position in the market.”

DEAG reported its 2019 financial results earlier this week.

 


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MyTicket appoints Lukas Goy as COO

Lukas Goy, who previously worked as operations manager at MyTicket, has been promoted to COO of the German ticketing company.

As reported by MusikWoche, Goy will join the management team at MyTicket, headed up by CEO Moritz Schwenkow. Prior to his position at MyTicket, Goy worked for River Concerts, a subsidiary of MyTicket owner Deutsche Entertainment AG (DEAG).

“Last year, together with Lukas Goy, we laid the foundation so that MyTicket can be further developed as a premium ticket provider,” says Moritz Schwenkow.

The MyTicket CEO adds that new partnerships with Swiss white-label service Secutix and For Sale Digital, which enable MyTicket to use technologies including blockchain and dynamic pricing, offer “the perfect package to implement the next growth phase of MyTicket”.

“I am convinced that we can continue MyTicket’s successful course in 2020 and that we can continuously expand our market presence”

Goy comments: “I am pleased with the trust placed in me and I am convinced that we can continue MyTicket’s successful course in 2020 and that we can continuously expand our market presence,” says Goy.

MyTicket recorded a successful year in 2019, with strong sales for large events including concerts by Iron Maiden and Böhse Onkelz.

According to DEAG, MyTicket will becomes its “fastest-growing business segment and an important earnings driver in 2020”.

The German live entertainment powerhouse also acquired stakes in promoters I-Motion, C2 Concerts and Live Music Production/Live Music Entertainment, as well as UK ticketing company Gigantic last year.

 


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