DEAG’s MyTicket installs commercial director
DEAG-owned Mytic MyTicket AG has announced the appointment of Sebastian Kahlich as commercial director.
Mytic MyTicket AG is the ticketing company behind its MyTicket.de and MyTicket.at ticketing platforms.
Kahlich previously spent four years as director of sales & marketing for Central Europe at Ticketmaster. In his new position, he will be responsible in particular for further expanding the areas of marketing, sales and brand partnership at the firm.
“Sebastian Kahlich is an excellent expert in the industry who has already achieved a great deal in the market,” says Moritz Schwenkow, member of the executive board and chief ticketing and technology officer of Berlin-headquartered DEAG.
“I am certain that with Sebastian Kahlich on board we will continue MyTicket’s extremely successful growth trajectory”
“We are delighted to have Sebastian join MyTicket as commercial director, as he is the perfect person for this responsible position thanks to his broad range of expertise and his excellent network. I am certain that with Sebastian Kahlich on board we will continue MyTicket’s extremely successful growth trajectory, which has made us a major player in the ticketing market in recent years, and that we will be even more successful.”
Kahlich, who began his career at Zomba Records in 2000 and has also held roles at RTL and Viacom, adds: “I have been observing MyTicket’s extremely successful and customer-oriented market presence for years and would like to thank MyTicket and DEAG for the trust they have placed in me.
“I am looking forward to the exciting challenge and the new tasks in a strong team and in an expanding company.”
German live entertainment giant DEAG recently postponed its return to the Frankfurt Stock Exchange. The group was due to list in Q1 2024, but announced that the management board had decided to continue conversations with investors at a later date as it was “in advanced conversations with several acquisition targets in accordance with its growth strategy, particularly in the ticketing segment”.
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DEAG promotes Moritz Schwenkow to CTTO
Deutsche Entertainment AG (DEAG) CTO Moritz Schwenkow has been elevated to chief ticketing and technology officer (CTTO) at the company.
Schwenkow was appointed CTO in 2020, taking charge of DEAG’s entire ticketing business, including MyTicket in Germany, Austria and the UK, and the UK’s Gigantic, acquired in December 2019.
In addition to his existing duties, Berlin-based Schwenkow will assume strategic responsibility for digitalisation and technology including the exploration and introduction of new systems and infrastructures. He will also focus on further developing and leveraging synergies between DEAG’s ticketing platforms.
The move takes into account the ongoing developments in ticketing tech and digitisation while underscoring the sector’s importance to DEAG’s wider operations.
“We will continue to use new technologies such as blockchain technology and NFTs to further strengthen our position in the market and expand into new markets”
“We are already excellently positioned on the international ticketing market with our state-of-the-art platforms,” says Schwenkow, son of DEAG CEO Peter. “The digitalisation of the event industry has gained even more momentum, not least due to the corona pandemic. This not only affects areas such as e-ticketing, but also new digital formats.
“With our Nature One and Mayday livestreams, we anticipated new trends early on and showed that we can react quickly to new circumstances. We will continue to use new technologies such as blockchain technology and NFTs to further strengthen our position in the market and expand into new markets. This will enable us to continue to offer our customers first-class entertainment – digitally and locally.”
DEAG recently reported the most successful summer in its 44-year history, with more than three million tickets sold for the promoter’s events. A record total of 3.1m people are scheduled to attend DEAG shows in Germany, UK, Ireland, Switzerland and Denmark between June and August.
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DEAG appoints Schwenkow chief ticketing officer
Moritz Schwenkow, CEO of MyTicket, has been appointed chief ticketing officer (CTO) of Deutsche Entertainment AG (DEAG).
As CTO, Schwenkow, 38, will be responsible for DEAG’s entire ticketing business, including MyTicket in Germany, Austria and the UK, and the UK’s Gigantic, acquired in December 2019. He is tasked with “develop[ing] synergies” between the four, as well as spearheading further expansion into other European countries.
Schwenkow (pictured), son of DEAG CEO Peter, moves into his new role on 1 April 2020, following more than 15 years working in live entertainment. He is also appointed a member of DEAG’s executive board.
DEAG currently sells more than five millions tickets annually, and aims to at least double that figure in the years to come, according to the Berlin-based company.
“With Moritz’s expertise and market knowledge, he will continue to drive the successful expansion of our ticketing business”
“I am very much looking forward to working together with my colleagues on the board,” comments Moritz Schwenkow. “The DEAG group is already excellently positioned internationally in the area of ticketing through MyTicket and Gigantic.
“On this strong basis and as a result of increasing digitalisation, we want to continue to grow, provide impulses for other business areas and further expand our earnings power in the years to come.”
Wolf-Dieter Gramatke, chairman of DEAG’s board, adds: “Moritz Schwenkow has extensive knowhow in the live entertainment industry. With his expertise and market knowledge, he will continue to drive our successful expansion of the ticketing business and further strengthen our position in the market.”
DEAG reported its 2019 financial results earlier this week.
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MyTicket appoints Lukas Goy as COO
Lukas Goy, who previously worked as operations manager at MyTicket, has been promoted to COO of the German ticketing company.
As reported by MusikWoche, Goy will join the management team at MyTicket, headed up by CEO Moritz Schwenkow. Prior to his position at MyTicket, Goy worked for River Concerts, a subsidiary of MyTicket owner Deutsche Entertainment AG (DEAG).
“Last year, together with Lukas Goy, we laid the foundation so that MyTicket can be further developed as a premium ticket provider,” says Moritz Schwenkow.
The MyTicket CEO adds that new partnerships with Swiss white-label service Secutix and For Sale Digital, which enable MyTicket to use technologies including blockchain and dynamic pricing, offer “the perfect package to implement the next growth phase of MyTicket”.
“I am convinced that we can continue MyTicket’s successful course in 2020 and that we can continuously expand our market presence”
Goy comments: “I am pleased with the trust placed in me and I am convinced that we can continue MyTicket’s successful course in 2020 and that we can continuously expand our market presence,” says Goy.
MyTicket recorded a successful year in 2019, with strong sales for large events including concerts by Iron Maiden and Böhse Onkelz.
According to DEAG, MyTicket will becomes its “fastest-growing business segment and an important earnings driver in 2020”.
The German live entertainment powerhouse also acquired stakes in promoters I-Motion, C2 Concerts and Live Music Production/Live Music Entertainment, as well as UK ticketing company Gigantic last year.
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