Urban agency Missin’ Link joins ID&T Group

ID&T, the Dutch dance music promoter behind major European events like Mysteryland, Amsterdam Open Air, Thunderdome and Defqon 1, has absorbed Rotterdam-based booking and events agency Missin’ Link.

Founded in 1999 to book US hip-hop acts into the Dutch market, Missin’ Link represents an exclusive roster of urban talent, as well as overseeing its own programming and events concepts at festivals, venues and clubs.

Rosanne Janmaat, chief business development officer for ID&T Group, comments: “In the last 20 years, Missin’ Link has become one of the most respected names within the urban music industry.

“We are happy that Missin’ Link is now part of our group”

“We are happy that Missin’ Link is now part of our group and we are looking forward to expanding the company with our events and in-house expertise.”

The acquisition of follows that of hip-hop festival promoter VD Events by ID&T last year, as the traditionally electronic music-focused company increases its presence in the urban market.

Other members of the ID&T Group include promoters ID&T Events, Art of Dance, Q-dance, Monumental and Air Events, booking agencies Platinum Agency and Most Wanted, and management company Headliner Entertainment. The company’s events are attended by more than a million visitors annually.

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