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European metal festivals form new alliance

Thirteen independent metal festivals from around Europe have joined forces to create a new alliance, which is hosting a virtual event in August to raise money for the independent festival sector.

Unveiled today (17 June), the European Metal Festival Alliance (Emfa) is a joint venture between Alcatraz in Belgium, Romania’s ARTmania, Bloodstock in the UK, Czech Republic’s Brutal Assault, Dynamo and Into The Grave in the Netherlands, Spain’s Leyendas Del Rock and Resurrection, Slovenia’s Metal Days, Midgardsblot in Norway, France’s Motocultor and German events Party.San and Summer Breeze.

The alliance is putting on a streaming event from 7 to 9 August with exclusive live performances from artists chosen by each festival, as well as a selection of interviews.

Thirteen independent metal festivals from around Europe have joined forces to create a new alliance

Viewers will be asked for €6.66 for a ‘full festival pass’ to raise funds for the independent festival sector, which has been particularly hard hit by the Covid-19 crisis. The pass will give fans access to three days of performances from over 35 acts, as well as a discount on a Emfa ‘Rebooting for 2021’ t-shirt.

Throughout the summer, the newly launched Emfa website will host a range of footage from its founding festivals, including many sets that have not been previously broadcast.

The line-up and schedule for the streaming event will be announced in the coming weeks, with tickets going on sale on 10 July here.

Bloodstock director Rachael Greenfield was among festival heads to take part in the IQ Focus panel Festival Forum: Here Come 21 last month. Set a reminder for this week’s panel, IQ Focus & The MMF: Managing the Crisis, on Facebook or YouTube.


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