Indie promoters talk challenges, post-corona recovery
The latest IQ Focus virtual panel, The State of Independence: Promoters, checked in with independent concert promoters in the UK, Europe, India and South America to discover how these entrepreneurs are preparing for the live industry’s return to normality.
Hosted by agent Emma Banks (CAA), yesterday’s session welcomed British promoters Anton Lockwood (DHP Family) and David Messer (DMP), Munbir Chawla from India’s The Wild City, Melanie Eselevsky from Argentina’s Move Concerts and Karsten Jahnke Konzertdirektion’s Roman Pitone to discuss the current difficulties unique to their sector, as well as the opportunities and challenges of a post-Covid-19 world .
Speaking about emerging concert formats such as drive-in shows, Pitone said Karsten Jahnke has done a number of drive-in events in Germany over the past few months. “Overall, they went well,” he said, but enthusiasm has declined over time as fans increasingly miss ‘real’ shows: “You could see when we started it that people were really eager to see shows [in some form] again, but it slowed down as time went on as people realised it’s just not the same.”
He added that the company is only breaking even on its drive-in and other socially distanced events. “With the income, we’re just paying for what we’re doing,” he explained. “This is just to keep doing something that is our passion and our livelihood, until we can do something [else]…”
In India, where live music is still invariably sponsored, brands have realised the coronavirus crisis isn’t going away and are spending less on live events, creating a headache for promoters, said Chawla. “The brands have realised they’re in it for the long haul, and cultural marketing spend is now being put back into marketing the products” directly, he commented.
“I want to remain independent. It’s not all and gloom”
“Unlike a lot of other scenes, the Indian scene is pretty reliant on brands. So, with the brands spending less money, that will also affect shows and the scale at which they can happen.”
Giving an overview of the situation in countries where Move Concerts operates, Eselevsky brought panellists up to date on the latest developments in Latin America, from the furlough scheme in Argentina to ticket vouchers in Brazil and drive-in concerts in Puerto Rico.
She also touched on the challenge of organising concerts in Argentina when the value of the local currency fluctuates so often: “Three years ago, the exchange rate was 18 pesos [to the US dollar],” she said. “Now it’s 75 pesos.”
Banks described her own experience of playing Argentina, relaying how one of her acts once oversold a show in Buenos Aires and still didn’t break even. “Try explaining that to the manager!” she said.
Turning to 2021, Messer said he’s “finding that because so many things have been moved into next year, things are fully booked” for late 2021 already. “So it’s very hard to know what you can book – the dates are going very quickly, but you can’t book the artists” because the situation around international touring is still so unclear.
“People are talking a lot more to each other … We’re all in the same place”
Lockwood said he can understood why many artists, especially American ones, could be reluctant to travel internationally well into next year, even if it’s a “depressing” thought. “Imagine the nightmare of being a US band,” he explained, “you get to the border of Spain and Portugal, and your bus driver gets a cough and you have to quarantine for 14 days. So, your whole tour’s just gone.
“Whereas, at least if you’re a US band and you tour the US, you won’t get caught in that.”
While the crisis has thrown into sharp relief the vulnerability of the independent sector, none of the panellists responded in the affirmative when Banks asked, tongue in cheek, if they wish they’d sold to Live Nation before coronavirus hit.
“It’s not all and gloom,” said Chawla, highlighting the quality of the music being released and the increasingly global nature of the industry as among the bright spots, while Messer praised how “people have come together” to mitigate the impact of the concert shutdown.
“People are talking a lot more to each other – people from different sides of the industry,” he said, in a sentiment echoed by Banks. “We’re all in the same place, and luckily everyone’s helping each other, which we have to do. We all need each other – we’re not going survive unless we can all exist.”
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Indie promoters in spotlight for next IQ Focus
Continuing the weekly series of IQ Focus virtual sessions, State of Independence: Promoters will see independent event organisers from across the globe come together to discuss the specific obstacles facing their business.
The tenth panel of the popular IQ Focus series, the session will be streamed live on Facebook and YouTube on Thursday 16 July at 4 p.m. BST/5 p.m. CET.
Across the touring world, independent promoters are facing a similar challenge when looking ahead to a post Covid-19 business.
While this current period presents many unique challenges for this creative and entrepreneurial sector, it’s one of many pressures they face. So what’s the state of play in Europe, South America and India? And what alternative show formats, and business models are independent promoters adopting to stay ahead?
CAA’s Emma Banks hosts the session to ask, as the industry emerges from its current crisis, where the opportunities might lie?
Joining Banks are DHP Family’s Anton Lockwood, Karsten Janhke Konzertdirektion’s Ben Mitha, DMP UK’s David Messer, Melanie Eselevsky from Argentina’s Move Concerts and Munbir Chawla from the Wild City in India.
All previous IQ Focus sessions, which have looked at topics including the challenges facing festivals, diversity in live, management under lockdown, the agency business, large-scale venues and innovation in live music, can be watched back here.
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The New Bosses 2019: Melanie Eselevsky, Move Concerts
The New Bosses 2019 – the biggest-ever edition of IQ‘s yearly roundup of future live industry leaders, as voted for by their peers – was published in IQ 85 last month revealing the twelve promising agents, promoters, bookers and execs that make up this year’s list.
To get to know this year’s cream of the crop a little better, IQ conducted interviews with each one of 2019’s New Bosses, to discover their greatest inspirations and proudest achievements, pinpoint the reasons for their success and obtain advice for those hoping to be a future New Boss. Snippets of the interviews can be found in the latest IQ Magazine, with all interviews being reproduced in full online and on IQ Index over the coming weeks.
New Boss number eight is Melanie Eselevsky, a talent booker at Argentina’s Move Concerts. The youngest New Boss of 2019, 24-year-old Eselevsky divides her time between studying law at the University of Buenos Aires and working for Move Concerts Argentina.
After starting out producing not-for-profit musical shows – in 2016 Eselevsky, with her friends, purchased the stage rights for Hereafter Musical, which they produced in a 500-capacity theatre for two seasons – she joined Move Concerts, initially as a production assistant, in early 2017. (Read the previous interview with Primary Talent’s Matt Pickering-Copley here.)
What are you busy with right now?
On the one hand, I am already working on 2020’s agenda. It’s a tough time because it is a presidential election year in Argentina and the exchange rate varies every minute because everything is unpredictable. On the other hand, Move Argentina has more than 20 shows for the third and fourth quarters of this year. I define myself as a “control freak” and I like to keep an eye on everything that is going on with each show. In our part of the world, we look after visas, hotels, production, ground transportation, etc. as well as everything else, therefore, there’s a lot on our plates.
Did you always want to work in the music business?
I’ve been attending concerts and other live events ever since I was a child and I had no idea that these kinds of jobs existed. I remember going to school with the daughters of a Sony Music executive, and thinking their life was so cool because they got to meet Shakira. I only found out later that there was the opportunity to really get involved through being in a concert promotion company.
What are some of the highlights of your career so far?
The past three years have been really interesting from a business point of view for me. I’ve had the opportunity to work with some great artists – Ed Sheeran, Shawn Mendes, Katy Perry, Green Day, Radiohead and Iron Maiden, to name a few.
That said, one of the show confirmations I enjoyed the most was Patti Smith a few months ago. I read she was playing São Paulo and I immediately asked if we could submit an offer because I believed in the show and such an iconic artist. The day of the on-sale all I could do was keep refreshing the sales report again and again. Now we are close to sell-out and I’m ecstatic that my gut feeling was right and I have gained a lot of confidence. I can’t wait until the show.
“I define myself as a “control freak” and I like to keep an eye on everything that is going on with each show”
How has your role changed since you started out?
I started at Move Concerts with a three-month probation period as a production assistant. I was supposed to handle administrative issues like organising vendor budgets and invoices. I remember one of my first work meetings where I was supposed to present all the budgets and just before I got in I had to google the word “forklift”!
During my first year, I was asked to help in a lot of different areas. This gave me a wider perspective of business, from visas, ticketing and merch to show settlements. I never thought I would end up in talent booking. Actually, when [Move Concerts Argentina MD] Sebastian Carlomagno first asked me to do this job at the beginning of 2017, I thought it was crazy. It took me almost a year to feel comfortable, but everyone has been truly supportive. [Move Concerts CEO] Phil Rodriguez and [lead promoter of Move LatAm] Fabiano de Queiroz were crucial in this process.
What’s the biggest lesson you’ve learnt while at Move?
To stop for a minute and think. This business is way too dynamic. We need to be ready to make tough decisions all the time. That’s why it is important to be able to put yourself on hold for just 60 seconds in order to see everything more clearly.
What, if anything, would you change about how the live industry is run today?
I consider myself really lucky because, above all, Move Concerts encourages trust and teamwork. Everyone has a lot of experience, but at the same time they are open to new ideas. The industry would be healthier if other companies worked on this same way.
What do you do for fun?
I would produce independent musical theatre shows with my friends. That’s what my background is in and I really love theatre.
“It is important to be able to put yourself on hold for just 60 seconds in order to see everything more clearly”
Do you have an industry mentor?
Everyone at Move Concerts has “mentored” me in certain way. I have developed the habit of discussing projects with the different departments – ticketing, marketing, logistics, administration – and offices across seven countries. These discussions enrich every single minute.
Betina Canalis has been a role model ever since I started working at Move. She taught me a lot about how to place an offer and how to “feel” the market. I call her every time I need advice.
What advice would you give to anyone who wants to get into, or is new to, the business?
When people ask me what my job is about, my answer is “getting what needs to be done, done”. So, be a “doer”. If you are really willing to do this, there are no ifs, buts or complaints. If you are not sure about it, it is probably not for you. Also, don’t be afraid to speak up. It may sound cliché, but if you don’t share your ideas, you don’t get anywhere. And finally – don’t forget to have fun. Working in entertainment is a privilege.
Where do you see yourself in ten years’ time?
Nowhere far from backstage. The adrenaline of live is something beyond description.
The New Bosses: Meet the class of 2019
The latest edition of IQ’s New Bosses goes live today, celebrating the brightest talent aged 30 and under in the international live music business.
The New Bosses 2019 – the 12th outing for IQ’s annual list of future live music industry leaders, as decided by their peers – is the biggest to date, with no fewer than a dozen promoters, bookers, agents and other young execs making the cut:
- Bonita McKinney, business development manager, music and festivals, Ticketmaster (UK)
- Charly Beedell-Tuck, agent, Solo (UK)
- Florian Czok, agent, Melt! Booking (DE)
- Karolina Hansen, promoter, DTD Concerts (DK)
- Katlego Malatji, CEO, HomeComing Events (ZA)
- Marc Saunders, programming manager, the O2 (UK)
- Matt Pickering-Copley, agent, Primary Talent (UK)
- Melanie Eselevsky, talent/booking, Move Concerts (AR)
- Natalia Zabkar, booker, Live Nation (BE)
- Pau Cristòful, booker, Primavera Sound/MUTEK (ES)
- Sara Schoch, music brand partnerships agent, UTA (US)
- Sophie Lobl, global festival buyer, C3 Presents (US)
IQ’s 2019 New Bosses will be automatically shortlisted for the Tomorrow’s New Boss award at the Arthur Awards at ILMC in March 2020, voting for which opens in November. “It was an incredibly rewarding experience to have won the Tomorrow’s New Boss award this year,” says ICM Partners agent Kevin Jergenson, who picked up his award at ILMC 31.
Full interviews with all the New Bosses 2019 will appear online in the coming weeks
“As an award that is voted on solely by my peers within the industry, it means a great deal to know that the passion and time I have put into this job and industry has been noticed and well received. I truly am blessed to be working with so many amazing people and artists within such an incredible industry. Congrats and good luck to all of this year’s New Bosses!”
Short profiles of, and brief interviews with, all 2019 New Bosses are featured in the latest issue of IQ Magazine, which can be read in the digital issue embedded below. These individual profiles use heavily edited versions of the full interviews, which will appear online in the coming weeks.
These promising emerging execs will also play a key role in forthcoming editions of Futures Forum, the discussion and networking event for the next generation of industry leaders that debuted at ILMC 31 in March.
Read on, then, to learn more about this year’s roster of young, talented professionals who are shaping the future of our business…