The New Bosses 2018: Maxim Karlik, UTA
The New Bosses 2018 – the latest edition of IQ’s annual list of future live business leaders – received a rapturous industry response following its publication in IQ 78, with friends and colleagues of the winning ten agents, promoters and other rising stars rushing to congratulate the class of 2018.
In putting together the list, 2018’s New Bosses gave IQ lengthy interviews spotlighting their careers so far, as well as insights into their working methods and tips for those hoping to follow in their footsteps. While these were (owing to the limitations of a print magazine) edited heavily, they’ll be reproduced in full online and on IQ Index over the coming weeks.
New Boss №4, Maxim Karlik, studied commerce at Monash University, Australia, with a major in finance, before relocating to Los Angeles and landing a gig working for TV producer Marty Katz.
Through Katz’s recommendation, Karlik landed a job in the United Talent Agency mailroom and has since worked across the agency, most recently assisting CEO Jeremy Zimmer, who created a brand-new music crossover department that Karlik now helps to lead.
“In crossover,” he explains, “we work with the UTA music roster across film and television, with a focus on song placement, scoring, songwriting, on-camera opportunities and music-driven content.” (Read the previous New Bosses interview, with Paradigm’s Meryl Luzzi, here.)
How difficult a decision was it to relocate to LA from Melbourne?
I had reached a point in my life where I knew I was only going to be happy and successful if I pursued something I was really passionate about. I took a risk coming out here, but I didn’t want to go through life with any regrets.
Give us an example of some of the acts you’re working with.
I’ve had the pleasure of working with a diverse group of acts, from developing artists to arena headliners across various genres, including Muse, DJ Khaled, Dagny and X Ambassadors.
If you had to choose one highlight from your career, so far, what would it be?
Earlier this year, we connected DJ Khaled with acclaimed director Ava Duvernay, who wanted him to write and produce an original song for the end-credits of Disney’s A Wrinkle in Time. It was the first time Khaled had written a song for a film and it came out great.
What do you see yourself doing in five years’ time?
Hopefully what I’m doing now and continuing to grow our business. I’ve found a true home in UTA and I’m excited to be at forefront of something new and exciting with the music crossover department.
Who do you turn to for advice?
I was lucky enough to work as an assistant to the CEO of UTA, Jeremy Zimmer, for almost two years, and nobody’s advice is more sought after than his. Whether it was given to me directly or learned from him through osmosis, it’s become part of my repertoire in doing business.
And of course, my mother gives me her advice, whether I ask for it or not – but it’s always welcomed and appreciated.
“I’m excited to be at forefront of something new and exciting with the music crossover department”
As a New Boss, how would you improve the way business is done?
I would love for the music elements in film and TV production to be considered earlier in the creation process than they currently stand.
Obtaining music rights, especially on a budget, can be a complicated process that, if thought about too late, can lead to missed opportunities.
What advice would you give anyone who wants to get into the agency business?
Be curious and meet as many people as possible. You never know where opportunities may come from.
What is your biggest day-to-day challenge?
As we continue to grow our department, we are figuring out what works and what doesn’t. At times it’s been challenging, but it’s also part of the fun.
Where is the most exciting place your work has taken you?
Last year I was invited to the studio with Post Malone to hear some of his upcoming music. It was an amazing experience to hear something like that before it went public, and now he’s one of the biggest artists in the world.
What’s the biggest lesson you’ve learnt while at UTA?
Take risks and never be afraid to fail.
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Introducing… the New Bosses 2018
The New Bosses scheme is now in its 11th year and relies on IQ readers and ILMC’s members to nominate those individuals, aged 30 and under, whom they believe are helping to shape the future of the live music industry. And it would seem you are good judges of character, as looking back across the New Bosses over the previous ten years, many of our named winners have indeed gone on to become leaders in their chosen fields.
So, congratulations go to this year’s cream of the crop: Bradlee Banbury (Creative Artists Agency), Kelly Bennaton (DHP Family), Leo Benton (K2 Agency), Tom Bownes (Live Nation), Erin Coleman (Paper and Iron Booking), Kevin Jergenson (ICM Partners), Michael Jones (The MJR Group), Maxim Karlik (United Talent Agency), Meryl Luzzi (Paradigm Talent Agency) and Aino-Maria Paasivirta (Fullsteam Agency).
“I remember pitching for an act and the agent subtly mentioned I had won the award, to the artist and manager; they were so impressed, I am now their national promoter.”
IQ’s New Bosses will be automatically shortlisted for the Tomorrow’s New Boss Award at the Arthur Awards in March 2019 – voting for which will open in mid-November. Last year’s winner, Anna-Sophie Mertens from Live Nation UK, comments, “Nothing beats being able to call yourself Tomorrow’s New Boss! The best part is your colleagues and business partners never fail to highlight the title, whether to celebrate or to mock you.
“I remember pitching for an act and the agent subtly mentioned I had won the award, to the artist and manager; they were so impressed, I am now their national promoter. Congratulations to this year’s New Bosses.”
To find out more about this year’s winners, click here to read our New Bosses 2018 feature.
Our winners also gave IQ lengthier insights into their careers and working methods, the full versions of which will be posted here on the IQ website over the coming weeks, so be sure to check the website regularly to find out more about Aino-Maria, Bradlee, Erin, Kelly, Kevin, Leo, Maxim, Meryl, Michael and Tom.