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All change at Keychange after Maxie Gedge’s exit

UK-based gender equality initiative Keychange has announced a series of new appointments following the exit of project manager Maxie Gedge.

Three current PRS Foundation members of staff are to expand their roles at the organisation, with Francine Gorman becoming Keychange project manager (UK), Aysha Hussain made Keychange coordinator (UK) and Alison Williams switching from part-time to full-time PRS Foundation communications coordinator.

In addition, Barnaby Duff has come on board as PRS Foundation grants coordinator.

“I am delighted to welcome Francine, Aysha, Alison and Barnaby to their new and expanded roles,” says PRS Foundation CEO Joe Frankland.

“Following the departure of Maxie Gedge, who worked across both Keychange as a project manager and our communications team as a part-time coordinator, it’s fantastic that both Francine and Alison are expanding their current remits with the organisation and Aysha steps into a wider role that epitomises the collaborative, Europe-wide ethos of Keychange.

“And following a period of record demand for our funds, Barnaby will play a vital role in making sure we maintain a pioneering approach to grant-making, efficiently reaching and helping many talented music creators to fulfil their potential as possible. The skills, dedication and knowledge in their respective areas will be a huge asset to the organisation going forward.”

“The impact of Maxie’s work at PRS Foundation over the past five years has been huge”

Frankland also paid tribute to Gedge, who has joined Secretly Group as European project manager.

“I and the whole PRS Foundation team wish Maxie the best in her new role at Secretly Group. The impact of Maxie’s work at PRS Foundation over the past five years has been huge and through Keychange she has really helped to move the dial for women and gender minority artists and innovators around the world,” he said.

“While all at PRS Foundation and Keychange are sad to see her go, we will continue to connect and know that in this exciting new role at Secretly Group, Maxie will continue to shape a stronger, fairer music industry.”

Keychange recently confirmed that 500 music organisations have now committed themselves to achieve parity between men and women and non-binary people by signing its pledge.

The Keychange pledge requires signatories to achieve at least 50% representation of women and gender minorities in an area of their work.

Launched in 2017, Keychange initially focused on festivals – with signatory festivals pledging to book at least 50% of women for their line-ups – and now also includes record labels, broadcasters, venues, publishers, collection societies and orchestras in six continents among its supporters.

 


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The LGBTIQ+ List 2021: Maxie Gedge, Keychange

The LGBTIQ+ List 2021 – IQ’s first annual celebration of queer professionals who make an immense impact in the international live music business – was published in the inaugural Pride edition (issue 101) this month.

The 20 individuals comprising the LGBTIQ+ List 2021, as nominated by our readers and verified by our esteemed steering committee, have gone above and beyond to wave the flag for an industry that we can all be proud of.

To get to know this year’s queer pioneers a little better, IQ asked each individual to share their challenges, triumphs, advice and more. Each day this month, we’ll publish a new interview with an individual on the LGBTIQ+ List 2021. Catch up on the previous interview with Chris Ibbs, agent at CAA in the UK here.

 


Maxie Gedge
She/her
Keychange project manager, PRS Foundation
London, UK
maxie@keyhange.eu
Linkedin.com/in/maxie-gravy/

Tell us about a personal triumph in your career.
When I got promoted into this Keychange role, it felt like a really big step that brought all of my life experiences together for a bigger purpose. It was so rad to host a queer dance party on the terrace of the Southbank Centre pre-pandemic with Dream Wife, Romy XX, Lil’ C and more – it was hot and packed, and everyone was dancing all day. It’s a memory I’ve cherished during this event drought.

With Keychange, taking part in Women’s Hour and travelling to Tokyo to speak about PRS Foundation were both bucket-list moments. I’m very lucky that my day-to-day work is focused on supporting under-represented voices in the music industry, so seeing them triumph is the best thing.

What advice could you give for young queer professionals?
Find your community. I’ve been very lucky that through good times and bad, my wife, band, friends, family and colleagues have been a safe space for expression, inspiration and motivation.

Tell us about a professional challenge you often come across as a queer person.
My vibe is transmasculine, which is quite attached to my queer identity (For me, not for everyone!). So the unconscious bias or immediate assumptions people make are often super obvious. I’ve learned to be good at dealing with awkward moments, but the constant ‘coming out’ is challenging.

“The pandemic should be a reason to create an industry that works for everyone”

What one thing could the industry do to be more inclusive?
There should be better processes and stricter rules for both representation and inclusion, so that there are more LGBTQIA+ (and traditionally under-represented) people in all areas of the industry, as well as processes in place to make those environments safe.

Causes you support.
There are lots of amazing organisations combatting abuse and harassment in the music industry right now, like the Musicians’ Union, Safe in Sound, and the work of SwiM. Pride in Music, the LGBTQIA+ work that Come Play With Me do, plus other positive action initiatives like Power Up and Girls I Rate, are all awesome. Heart n Soul is a really important and inspiring talent development organisation too.

What does the near future of the industry look like?
I hope there’s a move towards innovation and sustainability. Creating a collaborative ecosystem is essential, so every part of the music industry is valued and supported – and where that support is based on impact not income.

How could the industry build back better, post-pandemic?
The pandemic should be a reason to create an industry that works for everyone, not an excuse to lean on the old, exploitative, and discriminatory structures. We are losing talent and voices every day and we need to urgently work together to fix this broken system.

 


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LGBTIQ+ List 2021: This year’s queer pioneers revealed

IQ Magazine’s highly-anticipated LGBTIQ+ List 2021 – the first annual celebration of queer professionals who make an immense impact in the international live music business – can now be revealed.

The landmark list is the jewel in the crown of IQs first-ever Pride edition, which was published on Monday (28 June) and followed by our Loud and Proud agency-curated playlist.

The 20 individuals comprising the LGBTIQ+ List 2021, as nominated by our readers and verified by our esteemed steering committee, have gone above and beyond to wave the flag for an industry that we can all be proud of.

The inaugural cohort comprises agents, promoters, COOs, CEOs, event producers, wellness specialists, tour managers and more, all of whom identify as LGBTIQ+ and, in the face of adversity, have made enormous contributions to their respective sectors.

“IQ received an unbelievable amount of heartwarming testimonials”

In no particular order, the LGBTIQ+ List 2021 is:

Steven Braines, co-founder, He.She.They (UK)
Sean Hill, director of tour marketing, UTA (UK)
Zoe Williamson, agent, UTA (US)
Will Larnach-Jones, managing director/head of bookings, Iceland Airwaves (IE)
Raven Twigg, promoter assistant, Metropolis Music/founder, Women Connect (UK)
Nadu Placca, global event & experience architect, The Zoo XYZ (UK)
Maxie Gedge, Keychange project manager, PRS Foundation (UK)
Mark Fletcher, CEO, Manchester Pride (UK)
Maddie Arnold, associate promoter, Live Nation (UK)
Lauren Kirkpatrick, promoter assistant, DF Concerts (UK)
Laura Nagtegaal, guitar technician and tour manager, MsGyver (NL)
Joanne Croxford, wellness + diversity specialist/ live touring/ tour assistant (UK)
James Murphy, chief operating officer North America, See Tickets (US)
Guy Howes, music partnerships executive, CAA (UK)
Doug Smith, SVP field operations UK & Ireland, Ticketmaster (UK)
Chris Ibbs, agent, CAA (UK)
Rach Millhauser, coordinator, Wasserman Music (US)
Austin Sarich, director of touring, Live Nation (US)
Daniel Brown, event producer/programmer, Birmingham Pride (UK)
Rauha Kyyrö, head promoter, Fullsteam Agency (FI)

“I never imagined I’d be so thrilled to see my inbox soar into triple digits – that is until we opened nominations for the LGBTIQ+ List 2021,” says IQ staff writer Lisa Henderson, who guest edited the Pride issue. “We received an unbelievable amount of heartwarming testimonials from across the business but, thanks to the help of our revered steering committee, we’ve ended up with 20 exemplary individuals who continually prove that diversity is the industry’s greatest strength.”

Full profiles of the individuals on the LGBTIQ+ List 2021 will appear online in the coming weeks. However, subscribers can read the entire feature in the Pride edition (issue 101) of IQ Magazine now.

Click here to subscribe to IQ for just £5.99 a month – or check out what you’re missing out on with the limited preview below:

 


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