Norwegian DJ embarks on carbon neutral tour
Norwegian DJ and producer Matoma, real name Tom Stræte Lagergren, is preparing for a climate-neutral concert tour.
Prior to the upcoming US leg of Matoma’s One in a Million tour, the DJ has partnered with climate advocates Chooose to measure the carbon footprint expected from the tour and plan to neutralise emissions.
According to the DJ, the tour will be the first to actively remove unavoidable emissions, using carbon capture and storage (CCS) projects in Finland. The aim is to reduce tour emissions by twice the initial footprint, removing 20 tonnes of CO2 from the air.
“We’re thrilled to be actually removing the remaining carbon with our partners in Finland, and continuing to find new ways and technologies to solve this global problem,” says Lagergren.
“We’re thrilled to be actually removing the remaining carbon and continuing to find new ways and technologies to solve this global problem”
The DJ and his team will also reduce emissions on a local scale, using public transport, eating vegetarian meals, staying in sustainable hotels and making an effort to limit electricity consumption.
The tour kicks off on 16 January in Austin and wraps up on 18 April at Coachella Valley Music and Arts Festival in California.
The approach is the latest attempt to tackle touring’s carbon footprint, adding to Massive Attack’s academic study into the industry’s carbon emissions and plans to tour by train, Coldplay’s touring hiatus and A Greener Festival’s Green Artist Rider initiative.
Experts will gather to discuss the environmental impact of touring and how to mitigate it at the next Green Events and Innovation (GEI) conference in March.
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