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CTS Eventim has elevated Marijke van den Bosch to lead the ticketing activity of CTS Eventim Group across the Benelux region.
Van den Bosch was CEO of See Tickets Benelux, which was acquired by CTS Eventim last year. She will oversee the ticketing activity for the See Tickets and Eventim Netherlands brands across Belgium, the Netherlands and Luxembourg, and will report to COO Alexander Ruoff.
The promotion comes as long-serving CTS Eventim Netherlands managing director Henk Schuit stepped down at the end of 2024.
“I would like to thank Alexander and the CTS Eventim Board for their trust, as well as Henk for his achievements over the past two decades. He has built a strong foundation for CTS Eventim Netherlands, which I am proud to build upon,” van den Bosch says.
“I am excited to take on this role, lead the talented teams in Benelux, and contribute to the continued growth of CTS Eventim in the region.”
“We aim to deliver even better and more tailored solutions for our partners and customers”
Schuit has departed the company after two decades to “take a new direction in my career,” he adds.
“I am proud of what we have achieved together at CTS Eventim Netherlands, from strengthening our position in the ticketing market to fostering innovation and collaboration across the industry. I am confident that Marijke will build on this strong foundation and take the company to new heights.”
In June 2024 the Germany-headquartered live entertainment and ticketing firm acquired See Tickets and its associated live entertainment business from Vivendi. The €300 million deal also included a portfolio of 11 festivals.
The company’s Q3 results reflected strong year-on-year growth, reporting revenues above €2bn for the first nine months of 2024, up 16% YOY, despite profitability coming into question. The leadership structure shake-up signals a refresh in the region for the firm.
“Looking ahead, I am confident that Marijke’s expertise and leadership will be instrumental in driving the continued success of our ticketing operations in the Benelux region. With the unified management structure, we aim to deliver even better and more tailored solutions for our partners and customers,” says COO Alexander Ruoff.
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See Tickets has appointed Marijke van den Bosch as managing director for the Benelux region, effective 1 March.
Van den Bosch has worked for See Tickets since 2011, and is currently CCO. In the Benelux countries (Belgium, Netherlands and Luxembourg), See works with events and companies including Tomorrowland, ID&T, Dour festival, Amsterdam Dance Event, Dutch Design Week, Vrienden van Amstel and Studio 100.
Commenting on her promotion, van den Bosch says: “I certainly see it as a crowning achievement on my 10th work anniversary. The coronavirus crisis has dominated the past year – a challenging yet educational period for the company, in which we will ultimately come out stronger. The turning point is now in sight and I am looking forward to the future plans with great enthusiasm.”
“Marijke has our full trust as the new sole managing director in Benelux to exploit the significant assets and expertise of the See Tickets family”
Van den Bosch says See has used the year-long shutdown to make new investments in other sectors, including the museum and attractions market, “which is a segment which we are currently focussing on internationally,” she continues. “Our offering is also being expanded with new products such as a CRM tool and more marketing solutions to constantly improve the needs of our clients and their fans.”
Rob Wilmshurst, group CEO of See Tickets, says: “As an international company, we know that local support, resources and services are absolutely essential in developing successful client partnerships. Marijke has our full trust as the new sole managing director in Benelux to exploit the significant assets and expertise of the See Tickets family to serve our valuable clients, and their customers, in the Benelux region.”
See Tickets, owned by French conglomerate Vivendi, expanded its presence in the Benelux market in 2018 when it acquired Netherlands-based Paylogic.
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