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ID&T partners with Electric Zoo promoter Made Event

The Netherlands’ ID&T, the world’s largest electric music promoter, and New York-based Made Event, the company behind leading dance music festival Electric Zoo, have announced a strategic partnership aimed at expanding both firms’ events portfolios internationally.

ID&T’s festivals include Dutch EDM mainstays Mysteryland, Awakenings, Amsterdam Open Air, Defqon.1 and Sensation, while Made’s Electric Zoo drew 110,000 attendees to Randall’s Island Park in New York over the last weekend of August 2019. Both companies are part of the LiveStyle group, the successor to SFX Entertainment.

Under the partnership, Made Event will work with ID&T’s European executive team to continue to produce Electric Zoo while and expanding its club and concert business in the New York area. ID&T, meanwhile, will help expand the Electric Zoo brand internationally, with Made working to bring in ID&T’s brands to its home market.

Adam Richman, SVP of Made Event, says: “We are honoured to be working with ID&T, the world’s most notable dance music promoter. Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world.

“We can’t wait to share New York City’s No 1 festival with the rest of the globe.”

“Working together with them will allow us to take Electric Zoo to cities around the world”

Ritty van Straalen, CEO of ID&T Group, adds: “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market. The Made Event team, with Adam [Richman] and Kevin [Mitchell] as the inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market.

“We are looking forward to be back in New York and working with them on new ideas.”

“Made Event will continue its ongoing expansion of our concert, club and theatre business in the New York area, and the addition of ID&T’s rich portfolio of brands will only act to strengthen this endeavour,” adds Mitchell, Made’s senior director of talent.

Other members of the ID&T Group include promoters ID&T Events, Art of Dance, Q-dance, Monumental and Air Events, booking agencies Platinum Agency and Most Wanted, and management company Headliner Entertainment. The company’s events are attended by more than two million visitors annually and sells 1.5m tickets.

Last month, the company acquired Missin’ Link, a Rotterdam-based urban booking agency.

 


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Randy Phillips steps down as LiveStyle CEO

Randy Phillips, the man who helped to salvage SFX Entertainment post LiveStyle rebrand, is stepping down as the company’s chief executive, as first reported by Billboard.

Phillips will stay on at LiveStyle as a consultant to investors, as the company prepares to sell off several of its assets.

The former LiveStyle boss will now focus on managing US boy band Why Don’t We, whom he states “are really starting to take off”.

Phillips took over the running of Robert Sillerman-founded SFX Entertainment in early 2017. The company had become insolvent two years after launching and Phillips was brought onboard to turn it around as the company emerged from bankruptcy. He led the dance music behemoth, rebranded as LiveStyle, for three years.

In just one year, Phillips turned losses of US$30 million into earnings of $20m.

Randy Phillips, the man who helped to salvage SFX Entertainment post LiveStyle rebrand,  is stepping down as the company’s chief executive

“I was given my mission and I fulfilled my mission,” says Phillips. Under his leadership, LiveStyle sold assets including Paylogic to Vivendi and a minority stake in Rock in Rio to Live Nation and axed the US-leg of festival Mysteryland.

During Phillips’ tenure, LiveStyle made a number of high-profile hires, including Hard Events founder Gary Richards (president, North America), ex-Universal Music Group executive Chris Monaco (chief revenue officer) and NRG Productions founder Neil Ryan (senior vice president and head of North America production).

Prior to his work at LiveStyle, Phillips served as chief executive of AEG Live.

LiveStyle produces dance music festivals including Electric Zoo, Defqon.1 and Awakenings, operating through promoters and entertainment companies including Made Event and All My Friends in the United States, ID&T in the Netherlands and majority DEAG-owned I-Motion in Germany.

SFX founder Sillerman was recently charged with fraud in relation to his online publishing business, Function(x).

 


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