fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Mad Cool reduces capacity by 20k, adds extra day

The organisers of Mad Cool festival in Madrid have reduced capacity, increased stage numbers and added an extra day to make the 2020 edition “more comfortable and pleasant”.

The fifth outing of Live Nation’s Mad Cool will have a capacity of 60,000, a 25% decrease from the year before. For the first time in 2020, the festival will run for four days, from Wednesday 8 to Saturday 11 July.

Since launching in 2016, Mad Cool has grown rapidly from a starting capacity of 45,000 to 80,000 last year. The festival moved to its current home, which can accommodate 35,000 people per day, in 2018. This “massive growth” has led to some “incidents” in past editions, festival director Javier Arnáiz told IQ in a post-season reflection.

In another bid to tackle overcrowding, the festival will have an additional stage next year – bringing the total number to seven.

“The five-year mark signifies a massive challenge for a festival that always wants to be better and learn from its mistakes”

More space will be also dedicated to rest and relaxation, with a “larger and more varied” food offering.

“We are satisfied to have arrived to where we are with a committed team, top-class artists and, above all, a dedicated audience,” say organisers in a statement. “However, the five-year mark also signifies a massive challenge for a festival that always wants to be better and learn from its mistakes.”

Last year was “tough” for Mad Cool and other festivals across Europe, according to Arnáiz. Sales were lower than usual, which was due to a “lack of headliners” and the strength of previous billings.

“We have to continually work to improve the experience of our audience”, Arnáiz told IQ.

Line-up and ticket information for Mad Cool 2020 will be available in due course.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

EU festivals rank as fastest growing worldwide

European festivals including Amsterdam Dance Event (ADE), Glastonbury Festival, Boomtown and Mad Cool are among the fastest-growing events in recent years, according to new research by StubHub.

The research shows the capacity increases of 50 festivals worldwide, ranking the fastest-growing in terms of percentage growth. Out of the music festivals examined, leading electronic festival and business conference ADE came out as the most rapidly growing event overall.

The multi-venue festival, which this year takes place from 16 to 20 October, has grown to more than 230 times its original size, from just 300 in 1995 to 70,000 in latest editions. Last year, ADE welcomed a record-breaking 400,000 visitors across five days.

Increasing capacity from 1,500 to 135,000 (210,000 including all staff), Glastonbury Festival has the strongest growth of any participating event in terms of raw numbers. New Orleans Jazz and Heritage Festival also showed impressive growth, up to 60,000 capacity from its original 350 in 1970.

Adding more than 11,000 fans per year, Madrid’s Mad Cool festival has expanded rapidly in its four years of activity

Adding more than 11,000 fans per year, Madrid’s Mad Cool festival has expanded rapidly in its four years of activity. The festival, which this year was headlined by Bon Iver and the Cure, has increased capacity by almost 80% since its inaugural edition, from 45,000 to 80,000.

Founded in 2009, the UK’s Boomtown Fair has undergone the biggest growth of the past decade. The event, which started out with just one stage and 1,000 guests, has increased capacity by 65,000 people in its lifetime.

India’s Magnetic Fields festival, founded in 2013, recorded the second fastest growth of the decade, expanding 500% to a capacity of 3,000.

European festivals made up 13 of the top 20 fastest growing events on the list. US festival South by Southwest, Electric Daisy Carnival (Las Vegas) and Ultra Music Festival in Miami also showed strong growth.

Lake of Stars festival in Malawi – the only African festival to appear in the research –also makes it into the top 20, although remaining relatively small. The boutique festival now accommodates 5,000 attendees, up from 700 in its first year.

A full list of results can be found here.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

25th Arthur Awards: all the winners

The 25th anniversary of the Arthur Awards, the international live music industry’s answer to the Oscars, took place at London’s Sheraton Grand Park Lane last night.

The awards – which have a voting pool of over 6,000 of the world’s leading concert business professionals – took place in front of a 350-strong sell-out crowd at the magical ILMC Gala Hou-dinner.

Glastonbury’s Ben Challis hosted the special anniversary ceremony, which saw a line up of guest presenters including WME Entertainment partner Michele Bernstein and WME agent Kara James.

X-ray Touring partner Steve Strange, Artist Group International president Marsha Vlasic and NEC Group chairman Phil Mead were among the list of guest presenters.

“It was wonderful to see the great and good of the international live business rubbing shoulders to recognise their peers”

“The 25th Arthur Awards were an amazing celebration of the talent we have in our industry, which brings joy to so many millions around the world,” says ILMC head Greg Parmley.

“With thousands of votes cast and counted, it was wonderful to see the great and good of the international live business rubbing shoulders to recognise their peers.”

The full list of winners are below:

Venue (First Venue To Come Into Your Head)
Royal Albert Hall, UK

Promoter (The Promoters’ Promoter)
Folkert Koopmans, FKP Scorpio

Festival (Liggers’ Favourite Festival)
British Summer Time Hyde Park, UK

Agent (Second Least Offensive Agent)
Lucy Dickins, ITB

Production Services (Services Above and Beyond)
PRG

Professional Services (Most Professional Professional)
Selina Emeny, Live Nation

New Gig on the Block (New Event)
Mad Cool Festival, Spain

Assistant (The People’s Assistant)
Claire Bewers, Coda Agency

Ticketing (The Golden Ticket)
CTS Eventim

New Business Talent (Tomorrow’s New Boss)
Kevin Jergensen, ICM Partners

Best in Show (Family Show)
Cirque du Soleil

The Bottle Award
Bryan Grant, Britannia Row

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free digest of essential live music industry news, via email or Messenger.