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All Points East partners with crypto platform Luno

On the heels of its link-up with London’s Koko venue, cryptocurrency exchange Luno has been announced as presenting partner of this year’s All Points East festival.

According to Luno, the partnership, which has been facilitated by AEG Global Partnerships, will enable it to “educate festival goers about safely harnessing the power and possibilities of cryptocurrency”.

Taking place in East London’s Victoria Park from 19-28 August, All Points East is expected to attract more than 350,000 festival goers over the course of the event. Headline acts will include Gorillaz, The Chemical Brothers, Kraftwerk, Tame Impala, The National, Disclosure and Nick Cave and the Bad Seeds.

“Every day, the relationship between crypto and music grows stronger”

“We’re delighted to be the presenting partner for All Points East this year,” says Sam Kopelman, Luno’s UK country manager. “You only have to look at the line up to see that it’s a festival with real cultural relevance that attracts a forward thinking crowd. As such, it’s the perfect partner for us to develop a long term relationship with music fans, artists and the broader industry. Every day, the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry.”

The deal also includes the creation of the ‘Luno Lounge’ on the festival site, a space which will reflect the themes of both accessibility and opportunity. Luno customers will be offered exclusive access to promotions and competitions for festival tickets via social media, as well as fast track entry and other on-site benefits such as VIP upgrades.

Luno will also have a number of crypto themed environments on the festival site and will work with artists to create unique content about the opportunities of crypto.

“We’ll be working with Luno to add value to both fans and park users across the whole festival”

Luno is becoming increasingly active in the UK’s music and entertainment space as it aims to build on the growing interest in digital and blockchain technology amongst the cultural sector and creative industries.

“All Points East has grown from strength to strength over the last four years,” says Jim King, AEG’s CEO of European Festivals. “2022 arguably has the strongest line up to date and so it’s the perfect opportunity for us to welcome Luno as the presenting partner for the festival. We will be working with Luno to add value to both fans and park users across the whole festival, especially during our midweek ‘In the Neighbourhood’ programme.”


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Koko partners with cryptocurrency platform Luno

London’s revamped Koko venue has announced a multi-million pound partnership with cryptocurrency platform Luno, which boasts more than 10 million users.

The link-up will include the launch of The Luno, a new multi-format space at the top of the 1,500-cap theatre, which will host DJ shows, digital art exhibitions, and immersive events, as well as talks and workshops for the public focusing on decentralising technology and cryptocurrencies.

The partnership is also designed to support emerging talent through a series of livestreams, while exclusive offers such as fan experiences, ticket giveaways, presale tickets and merch drops will be available to Luno customers.

“Koko is about celebrating 122 years of culture, whilst fiercely stepping into the future,” says Seb Croft, Koko’s commercial director. “Our partnership with Luno will allow us to be at the forefront of blockchain technology, supporting artists in new ways and providing game-changing experiences for fans. The opportunities for us to innovate together in the music and entertainment space are endless.”

Olly Bengough, Koko’s CEO and founder, says: “It’s exciting to enter this dynamic new partnership at such an important moment in time, as blockchain technology has the potential to revolutionise the future of music. Luno have successfully built up a global community of innovators and creators pioneering in this space, and for Koko to join forces as Web3 becomes an exciting new horizon for us all, gives Koko a truly unique opportunity to take part in this ever evolving new space.”

“Every day the relationship between crypto and music grows stronger”

Sam Kopelman, Luno’s UK country manager, adds: “Koko is a cultural institution and for decades has used its stage to put the spotlight on emerging talent as well as some of the biggest acts in the world. We could not think of a better partner for our first step into the music and entertainment space and we cannot wait to put our support behind live music in the UK after such a difficult two years for the industry.”

Koko is relaunching as a “new global music platform” on 30 April after £70 million of investment. Promising to “redefine live music and entertainment”, the venture is a collaboration between Bengough and Elisabeth Murdoch’s award-winning global content company Sister. Its opening line-up includes Jorja Smith, Lianne La Havas and Tems, among others.

It is the latest music venue to ink a big money crypto partnership. AEG’s Staples Center in Los Angeles was recently renamed the Crypto.com Arena as part of a 20-year naming rights deal, reportedly worth US$700 million (€646m), with the Singapore-based firm.

Belgium’s biggest festival Tomorrowland also linked with leading global cryptocurrency exchange FTX Europe to “make the leap into web3 and NFTs”.

“Every day the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry,” adds Kopelman. “With Koko we look forward to working with artists and helping them realise the potential of decentralised technology, giving them greater control over their music and their futures.”

 


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