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Lollapalooza India ‘will break even by next year’

The organisers of Lollapalooza India say the festival is on course to break even next year as it celebrates a successful second edition.

More than 60,000 fans over two days gathered at Mumbai’s Mahalaxmi Racecourse from 27-28 January to see headliners Sting, Jonas Brothers, Halsey and OneRepublic.

Held across four stages, the lineup also included acts such as Keane, Lauv, Jungle, Royal Blood, JPEGMAFIA, Meduza, Malaa, Caribou, The Rose and Eric Nam.

The festival was produced by co-founder Perry Farrell, Live Nation’s C3 Presents and Indian ticketing giant BookMyShow, which has expanded into staging live events.

Speaking to Mint, BookMyShow’s chief of business, live entertainment, Owen Roncon says the event is projected to become financially stable by year three – in line with expectations. Tickets started at 5,999 Indian rupee (€66.50).

“Lolla will break even by next year for sure. We are in the ballpark and it’s going per the plan with no massive deviation”

“Lolla will break even by next year for sure,” says Roncon. “We are in the ballpark and it’s going per the plan with no massive deviation.

“The kind of brand pickup that we’ve seen in Lolla is unprecedented. I don’t think there’s any other IP that has picked up this kind of inventory from the market. And it’s only increasing. I think by next year, we’ll be able to do far more for brands, and our plans are bigger and better for the brands themselves. So therefore I think that that those scales are gonna get better.”

Last year’s inaugural Lolla India featured performances from local and international artists including Imagine Dragons, The Strokes, AP Dhillon, Cigarettes After Sex, Divine, the F16s, Jackson Wang, Imanbek, Greta Van Fleet, The Wombats and Diplo. Its debut in Asia meant the brand has now grown to eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France and Sweden.

Mumbai-bosed BookMyShow also launched rock festival Badland in Bengaluru last month, headlined by Deep Purple and Goo Goo Dolls, and is planning a hip-hop festival in Delhi. Roncon reveals the firm is focusing its attention on Mumbai, Bengaluru and New Delhi for large-scale events, and is exploring venue development in various cities as it seeks to improve the country’s live entertainment infrastructure.

“Those can be shared with others too and everyone’s production cost can come down, it brings down the ticket prices and gives talent a platform,” he explains. “We’re looking at that very, very aggressively and I think in the next year or two, you should see a few results.”

 


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Inaugural Lollapalooza India draws 60,000 fans

The debut edition of Lollapalooza India drew 60,000 fans over two days, with 40 artists performing across four stages on a 50-acre site.

Held at the Mahalaxmi Racecourse Lawns in Mumbai between 28–29 January, the event saw performances from local and international artists including Imagine Dragons, The Strokes, AP Dhillon, Cigarettes After Sex, Divine, the F16s, Jackson Wang, Imanbek, Greta Van Fleet, The Wombats, and Diplo – many of whom performed in India for the first time.

The organisers arranged for a range of facilities such as sign language interpreters, disability services and support organisations, plus on-site response teams providing assistance for psychological safety and inclusivity for the LGBT+ community. There was also a distress helpline, free unlimited drinking water supply, and buses dedicated to the festival connecting all of Mumbai.

The festival also unveiled a campaign titled #LollaForChange, which aims for minimal waste, managing food wastage, and increased sustainable measures.

Lollapalooza India was produced by founder Perry Farrell, WME, C3 Presents and India’s BookMyShow, and means the brand has now grown to eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France and Sweden. The festival will return to India in 2024.

 


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Imagine Dragons, The Strokes to headline Lolla India

Imagine Dragons and The Strokes will headline the inaugural edition of Lollapalooza India.

Other acts slated to perform at the Mumbai event include Greta Van Fleet, electronic dance music’s Diplo and Zhu, Indo-Canadian Punjabi music and rap-star AP Dhillon, and dream-pop artists Cigarettes After Sex.

The lineup also features a mix of Indian and international acts including Prateek Kuhad, Divine, Japanese Breakfast, Madeon, Alec Benjamin, Jackson Wang, Chelsea Cutler, The Wombats, Imanbek, Kasablanca, Apashe, Raveena, The Yellow Diary.

Bloodywood, Sandunes, Aswekeepsearching, The F16s, Kayan, Tejas, House of Hashbass, Madboy/Mink, T.ill APES, Kumail, Kavya, Mali, Tanmaya Bhatnagar, Easy Wanderlings, Abhi Meer, Bombay Brass, Parimal Shais, Siri, Tracy De Sa and Aadya are also on the bill.

“The event will feature more than 40 artists across four stages and over 20 hours of live music”

In total, the event will feature more than 40 artists across four stages and over 20 hours of live music. Some 60,000 fans are expected. The two-day festival will take place at Mumbai’s Mahalaxmi Race Course, between 28 and 29, January 2023.

Lollapalooza India is being produced by Farrell, WME, C3 Presents and India’s BookMyShow, and means the brand has now grown to eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France and Sweden.

“Lollapalooza India aims to bring together music aficionados across genres, entertainment enthusiasts, global and Indian audiences that are seeking marquee, unique experiences at par with international standards,” the organisers said in a statement.

“Amongst the boldest, brightest, most colourful and diverse festivals around the world, Lollapalooza is a festival that offers everyone something to take back home through its music, ethos, vibe and unparalleled experience.”

 


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Lollapalooza India to debut in 2023

Lollapalooza has announced it is expanding to India, with the inaugural edition set for Mumbai from 28-29 January 2023.

Lollapalooza India will showcase both global stars and local talent and will mark the first time the event has been held in Asia.

Offering two days of music across four stages as well as culinary selections, art and fashion, line-up and ticket information will be released soon.

“The music of India is transcendental, it draws our spirits East,” says Lollapalooza founder Perry Farrell. “Lollapalooza is an instrument for unity, peace, and education utilising the universal languages of music and art to find common ground.”

Lollapalooza India is being produced by Farrell, WME, C3 Presents and India’s BookMyShow, and means the brand has now grown to eight countries on four continents, including editions in the US, Chile, Brazil, Argentina, Germany, France and Sweden.

“We are excited to introduce fans to an entirely new festival experience”

“Lollapalooza has always been about exploring boundaries, musically and geographically,” says C3 Presents partner Charlie Walker. “We are excited to introduce fans to an entirely new festival experience that has been a significant rite of passage for millions of music fans around the world for more than three decades.”

BookMyShow is owned and operated by Big Tree Entertainment and is described as “India’s leading entertainment destination”. The company has brought international stars such as U2, Ed Sheeran, Coldplay and Justin Bieber to the market over the past few years.

“BookMyShow is proud to bring Lollapalooza to India – making it the eighth country and the fourth continent to do so,” says the firm’s founder and CEO Ashish Hemrajani. “With a mix of some stellar Indian talent and global artists coming together on the same stage, we expect nothing short of magic.”

Launched in 2007, BookMyShow has evolved from an online ticketing platform for movies to end-to-end management of live entertainment events including concerts, theatrical productions and sport.

 


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