Fruzsina Szép’s Lolla Berlin & Superbloom verdict
Goodlive’s Fruzsina Szép has reflected on an exhausting but triumphant weekend at the helm of Germany’s Lollapalooza Berlin and Superbloom festivals in an interview with IQ.
Topped by Sam Smith, The Chainsmokers, Martin Garrix, Burna Boy and Seventeen, Lollapalooza Berlin attracted 55,000 fans to Berlin’s Olympic Park, while Munich’s Superbloom drew 50,000 for the likes of Shirin David, Calvin Harris and OneRepublic. Both events ran from 7-8 September.
“We are tired, but very happy that that we succeeded,” says Szép. “Overall, we are very thankful and satisfied with both festivals. In Berlin, we had two days of absolute sunshine. And in Munich, there wasn’t a cloud in the sky on Saturday and it started to rain very slightly in the late afternoon on Sunday, but it didn’t change the atmosphere. People were celebrating and partying with a lot of emotion.”
Berlin-headquartered festival, booking and services agency Goodlive rejoined the organisation and production of Lollapalooza Berlin this year. C3 Presents, Festival Republic and Goodlive launched Lolla Berlin in 2015 with Szép part of the leadership team for the festival until 2020, when Goodlive launched Superbloom in Munich.
For the previous three years, Lolla Berlin was produced by C3 Presents and Live Nation GSA. With the latter now a majority shareholder of Goodlive, all three parties will work on the festival with Szép as festival director.
“On Saturday, I was in Berlin and on Sunday, I was in Munich, but during the whole build up week, I was between Berlin and Munich, which was just too much,” laughs Szép. “It’s always about the team. If the team is right, then the festival is bright and happy – and both teams are full of phenomenal people. It’s a gigantic puzzle and every person is a piece in that, which is why both festivals function so well.”
“It makes sense to move Lolla to the middle of the summer, when more artists are available. It’s a big move and we’ll see how it goes”
The fourth edition of Superbloom will take place on 30-31 August 2025, but Lollapalooza Berlin is switching to a midsummer date (12-13 July) for its 10th anniversary.
“It’s not easy to book the artists that we would like for the beginning of September,” explains Szép. “Many artists are finishing their tour period at the end of August so it makes sense to move Lolla to the middle of the summer, when more artists are available. Lolla Berlin has taken place in September for the last nine years, so it’s a big move and we are hopeful those dates will work well.”
Szép also shares her pride at how, after just three editions, Superbloom is already viewed as a part of Munich’s fabric.
“It’s something that is in the heads, and I hope also in the hearts of people,” she says. “I’ve heard it said many times that Superbloom is Munich, and Munich is Superbloom, and that means we have found a home, which I’m very thankful for, because it’s not easy to establish any brand nowadays and keep it going, but also become a loved brand.”
Szép puts some of that down to the festival’s inclusive approach, which is a key part of Superbloom’s philosophy. Its inclusion team also consists of employees who live with disabilities.
“Our mission was to become a very inclusive festival for people living with disabilities, and we are reaching that mission”
“Our mission was to become a very inclusive festival for people living with disabilities, and we are reaching that mission,” she notes. “I grew up with a blind father, and this year we had hundreds of disabled visitors from abroad for the first time and it was so uplifting.
“Of course, every festival has its own DNA, but I think we are creating very unique DNA at Superbloom and that makes me so proud. It also makes a gigantic difference onsite – it was a very calm festival because people were taking so much care and giving help if needed, so it’s a beautiful human reaction.”
The first batch of presale tickets for Superbloom 2025 are on presale now to loyalty customers, priced €144, whereas tickets for Lollapalooza’s 10th birthday edition can currently be purchased for €149.
“Generally, I’m a very optimistic person. It’s always important to see what went well, and where we have to make improvements or adjustments,” adds Szép. “We reached the numbers that we wanted to reach.”
And while Szép remains hopeful the wider European festival market is on the right track, she acknowledges the difficulties faced at all levels.
“The pandemic changed the industry a lot,” she finishes. “Not every festival that used to sell out before is selling out immediately now, and we have to have an eye on that. We have to curate great lineups and try to fulfil the needs and the visions of our audiences, so that they give us the trust to buy our tickets – because audiences today are more careful when deciding how much money to spend on on culture.”
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Festival bills ’24: Paléo, Lolla Berlin, Pukkelpop
Switzerland’s Paléo and Lollapalooza Berlin in Germany head the latest festival lineup announcements for 2024, while Belgium’s Pukkelpop is celebrating a speedy sellout.
Paléo Festival Nyon returns from 23-28 July with a bill headed by Sam Smith, Burna Boy, Booba, Mika, Sean Paul, Major Lazer Soundsystem, Gazo & Tiakola, PLK, Nile Rodgers & Chic, Patti Smith, The Blaze, Paul Kalkbrenner, Aurora and Royal Blood.
Expanding its musical horizons with a mix of pop, rock, rap, dancehall, Afrobeats, reggae, electro, opera and funk, the event will welcome 130 artists in all. Its Village du Monde (Village of the World) will focus on the Balkans, featuring around 20 acts.
Set for 7-8 September at the German capital’s Olympic Stadium and Olympic Park, Lollapalooza Berlin will be headlined by Sam Smith, Martin Garrix, Burna Boy, Seventeen, The Chainsmokers, Niall Horan, Louis Tomlinson, Shirin David and CRO.
Other acts will include Loyle Carner, Nothing But Thieves, Meduza, Tom Grennan, Kenya Grace, Elderbrook, Joel Corry and Alok.
That same weekend will also see Goodlive’s Superbloom take place at the Olympic Park in Munich, which has unveiled its expanded lineup. Joining Calvin Harris on the bill are Burna Boy, Shirin David, Jorja Smith, Milky Chance, Loyle Carner, Loreen and Chappell Roan.
Previously confirmed acts included Sam Smith, The Chainsmokers, CRO, Louis Tomlinson, RIN, Provinz, Tokio Hotel, Nothing But Thieves, Kenya Grace and David Puentez. For the first time, there will also be readings by renowned authors, including Ilona Hartmann and Phia Quantius, with two crime podcasts also represented.
“Ticket sales are going well: we are certainly further ahead than this time last year”
Meanwhile, Pukkelpop, which will be held in Hasselt between 15-18 August, sold out all combination tickets in less than 48 hours, according to organisers.
The event will star the likes of Fred Again.., Stormzy, Sam Smith, Queens of the Stone Age, The Offspring, Charlotte de Witte, Goldband, Raye, Inhaler, Sugababes, The Vaccines, Skrillex, Jorja Smith, The Smile and Denzel Curry.
Also in Belgium, the resurgent Gent Jazz Festival is expanding from ten to 13 days and has confirmed André 3000 among this year’s performers. The 5,500-cap series runs from 5-20 July and will also feature names such as Diana Krall, Laufey, Jamie Cullum, Air, Alexis Ffrench, DJ Shadow, Nile Rodgers & Chic and Rodrigo y Gabriela.
Ghent-based promoter and booking agency Greenhouse Talent took over the international jazz festival last year after previous organiser – the non-profit Jazz en Muziek – went backrupt at the end of 2022.
“For us, the expansion is an essential intervention to guarantee our survival,” organiser Pascal Van De Velde tells De Standaard. “It is difficult for a festival in our niche and with our capacity to break even, and we did not want to save on costs. So we found the solution in extra days: this allows us to spread the basic costs of the festival.
“Ticket sales are going well: we are certainly further ahead than this time last year.”
AIF reports that 21 UK festivals have now announced a postponement, cancellation or complete closure in 2024
Elsewhere, Smash’s Fuji Rock, which will grace Japan’s Naeba Ski Resort in Tokyo from 26-28 July, has added Peggy Gou and Noel Gallagher’s High Flying Birds as headliners alongside Kraftwerk. Other new additions include Remi Wolf, Hiromi’s Sonic Wonder, Denki Groove, Kid Fresno, Man With a Mission, Sampha, Teddy Swims, Macaroni Empitsu, The Spellbound and Kim Gordon.
And AEG’s BST Hyde Park in London has revealed Morgan Wallen as its final 2024 headliner. The country music superstar will perform on 4 July, completing a lineup which also includes SZA (29 June), Kings of Leon (30 June), Andrea Bocelli (5 July), Robbie Williams (6 July), Shania Twain (7 July), Stevie Nicks (12 July), Kylie Minogue (13 July) and Stray Kids (14 July).
However, trade body the Association of Independent Festivals (AIF) reports that 21 UK festivals have now announced a postponement, cancellation or complete closure in 2024.
Cotswolds-based Nibley Festival has announced that this year’s event will be its last, shortly after Bradford’s Bingley Festival announced that its 2024 edition will not go ahead.
Promoters of both festivals have cited rapidly rising production costs as the reason why running their event is no longer viable. Portsmouth rock and metal festival Takedown also recently postponed to 2025, citing “challenging trading conditions” among other factors.
AIF warns that, without intervention, the UK could see over 100 festivals disappear in 2024 due to rising costs and has reiterated the need for temporary support from the UK government to lower VAT from 20% to 5% on ticket sales for the next three years.
“It’s with grave concern that we again sound the alarm to government upon passing this critical milestone,” says AIF CEO John Rostron. “UK festivals are disappearing at a worrying rate, and we as a nation are witnessing the erosion of one of our most successful and unique cultural industry sectors.
“We have done the research: a reduction of VAT to 5% on festival tickets over the next three years is a conservative, targeted and temporary measure that would save almost all of the festival businesses that are likely to fall by the wayside this year and many more over the years to come. We need this intervention now.”
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Stefan Lehmkuhl to book BMG’s Theater des Westens
Goodlive co-founder Stefan Lehmkuhl has been appointed to the top booker role at BMG’s Theater des Westens in Berlin.
Lehmkuhl is best-known for his two decades of success curating and producing festivals such as Melt Festival, splash!, and Lollapalooza Berlin.
He, along with co-founder Thomas Resch, stepped down from Germany’s Goodlive in July 2021, making way for a new management structure.
After a two-year hiatus from the live industry, Lehmkuhl will now book concerts, residencies and theatre productions for the historic 1,7000-capacity theatre, which BMG recently took a two-year lease on.
Working alongside him at the venue will be event producer Parker Tilghman, known in Berlin and beyond by their alias Pansy. For the last decade, they have created acclaimed underground performance events and club nights in some of the city’s most prominent institutions like SO36, Deutsche Oper, Volksbühne, KW Institute for Contemporary Art, and more.
BMG Chief Content Officer Dominique Casimir says: “Taking a two-year lease on the Theater des Westens was a statement of intent. The appointment of Stefan and Pansy shows the extent of our ambition. Stefan is known for his creative booking and for producing events with visual flair and artistic integrity. With his help we will take the Theater des Westens to an entirely new level and make it a premier entertainment destination in Berlin.”
“Early feedback from artists and managers has been positive, with particular interest in the residency format”
Lehmkuhl adds: “I am excited to join in collaboration with BMG as my first consultant and curation project after a two-year hiatus from the industry. We are offering artists completely new opportunities that have not existed in Berlin before in a truly gorgeous setting.
“We are open to collaborating with agents, managers and event organisers, internationally and nationally, even beyond music, and welcome inquiries. I am grateful for Dominique’s trust and look forward to working with her, Pansy and the team at BMG. Early feedback from artists and managers has been positive, with particular interest in the residency format.”
Pansy comments: “The new format will be of particular interest to established artists who want to present a high-end show at a beautiful venue in the heart of Berlin rather than embarking on a regular tour. We look forward to pairing them with local, underground performers that keep our city so special and unique.”
Michael Schacke, Undercover CEO and responsible for BMG’s live strategy in GSA, said: “With the opening of Berlin’s Theater des Westens for live concerts, residencies and performances, the next piece of the puzzle of BMG’s live strategy falls into place. With Undercover as tour and local promoter in GSA and the Taubertal Festival, TDW now adds one of the most beautiful and exciting live venues in Europe that gives us more opportunities to work with artists and their management in the live segment.”
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Lolla Berlin, Superbloom cancelled as September events fall
German festivals scheduled for September 2020 inlcuding Lollapalooza Berlin and Superbloom have been cancelled, as the coronavirus pandemic begins to affect events beyond the end of August.
Last week, the German government imposed a ban on events over 1,000 people until 31 August, causing the cancellation of summer staples such as MLK’s Rock am Ring and Rock im Park, FKP Scorpio’s Hurricane and Southside, Goodlive’s Melt and Splash! Festivals and Superstruct’s Wacken Open Air and Parookaville.
Now, events past the 31 August deadline are also calling time on 2020. Goodlive has called off its September festivals Lollapalooza Berlin and Superbloom, in a week that also saw the cancellation of Oktoberfest, Munich’s 210-year-old, world famous beer festival, which runs for 17 days up to the first Sunday of October.
The Berlin senate yesterday (21 April) announced that events of over 5,000 people would not be allowed in Germany until 24 October, causing the cancellation of Lolla Berlin, which was to take place from 5 to 6 September at the city’s 90,000-capacity Olympic Stadium and Park.
“This decision saddens us tremendously because we would have loved to present you the new and playful world of Superbloom”
“Lollapalooza Berlin will no longer be taking place this year,” reads a statement from the Lolla Berlin team, which was to feature Rage Against the Machine and Miley Cyrus. “The health and safety of our fans, artists, staff and community will always be our top priority. Lollapalooza Berlin 2021 will be worth the wait…”
Information on ticket refunds will be available in due course.
Goodlive has also called off the debut outing of Munich festival Superbloom, scheduled for the same weekend with acts including David Guetta, Pussycat Dolls, Miley Cyrus and DJ Snake.
“This decision saddens us tremendously because we would have loved to present you the new and playful world of Superbloom,” reads a statement from organisers. “However, the safety and health of all our visitors, artists and crews is of course our first priority and considering the current decisions, we do not see any possibility to host the festival this year.”
The inaugural Superbloom will now take place from 4 to 5 September 2021.
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Macron: No French festivals until mid-July
French festival favourites including Eurockéennes de Belfort, Solidays, Festival d’Avignon and Main Square are no longer taking place this year, as the government extends its ban on large gatherings until mid-July at the earliest.
The news follows similar lengthening of event bans in Austria, where large gatherings are banned until the end of June, and Denmark, which will be festival free until 31 August.
French president Emmanuel Macron announced yesterday (13 April) that the country’s lockdown will last until 11 May, with schools and day centres reopening on that date. However, many businesses including restaurants, bars, music venues, and theatres will remain shuttered.
No festivals or other public events are expected to take place until “at least mid-July”.
The cancellations of Eurockéennes, Solidays and Festival d’Avignon add to those of fellow French festivals Hellfest and Lollapalooza Paris, which were called off last week. The Stockholm edition of the Lollapalooza festival brand was also cancelled last week, although the franchise’s Berlin event is going ahead from 5 to 6 September.
“From the very first news of the lockdown, this cancellation seemed unavoidable,” reads a statement from the organisers of Eurockéennes, winner of the best festival award at this year’s Arthurs.
The event, which was attended by 130,000 people in 2019, was due to take place from 2 to 4 July, featuring acts including Massive Attack, the Lumineers, Foals, Burna Boy, Cage the Elephant and Marc Rebillet. Refund information will be available from 20 April.
“It has now become a reality. Unfortunately this cancellation presents some serious questions about the future of the festival and of (non-profit festival organiser) Territoire de Musiques. Facing a complex financial situation, Eurockéennes will suffer long-term from this dark year.”
“The decision to cancel the festival is one of the most difficult ones we have ever had to make”
Main Square festival, due to take place from 3 to 5 July in the city of Arras, is another event to lose its 2020 edition. “This is obviously a blow to all of us, but your enthusiasm gives us the energy we need to offer you next year what will be the most beautiful edition of the festival in Arras,” reads a statement from organisers.
Sting, Twenty One Pilots, Tones and I, Black Eyed Peas, Sum 41 and Roger Hodgson were among artists billed to play the sold-out event. Tickets will remain valid for the 2021 event, with details of the refund process to be announced in coming weeks.
Solidays festival (70,000-cap.), scheduled to take place at Paris’ Longchamp Hippodrome from 19 to 21 June featuring Anderson Paak, Aya Nakamura, Black Eyed Peas and Metronomy, also announced its cancellation following Macron’s announcement.
“The decision to cancel the festival is one of the most difficult ones we have ever had to make,” says the team at Solidays, which is organised by French AIDS awareness group Solidarité Sida.
Refunds will be available from the start of May, say organisers, adding that, given the situation, “perhaps some will choose not to ask for one”.
Festival d’Avignon, a multi-venue festival of theatre due to take place from 3 to 23 July across the city of Avignon, is another to cancel due to the ban extension, with organisers saying: “We have held out hope for as long as it was possible but the situation has called for another outcome. Our duty now is to preserve and invent the future of Avignon Festival.”
The drama festival was set to celebrate its 74th outing in 2020.
Other French festivals including Festival de Nîmes, scheduled from 16 June to 24 July, Lyon’s Nuits Sonores, which was initially postponed from the end of May until 22 to 26 July, and Vieilles Charrues, set for 16 to 19 July, have also called off their 2020 outings.
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RATM announce European festival run
In their first shows in ten years, Rage Against the Machine will be appearing at Reading and Leeds festivals in the UK, Ireland’s Electric Picnic, Lollapalooza Berlin and French festival Rock en Seine.
The dates form part of the band’s upcoming global arena tour, which include other European stops at the O2 Arena in Prague (18,000-cap,), the Czech Republic, and the Tauron Arena (22,000-cap.) in Krakow, Poland.
Rage Against the Machine are heading up Festival Republic’s twin festivals Reading and Leeds (100,000-cap.) along with Stormzy and Liam Gallagher. Run the Jewels, who are supporting Rage Against the Machine on their global arena tour, are appearing on the main stage on the same day as the band (28 August at Leeds and 30 August for Reading) at both festivals.
Other performers include Courteeners, Migos, Gerry Cinnamon, AJ Tracey, Sam Fender, Rex Orange County, Slowthai and Idles.
Rage Against the Machine are also performing at Festival Republic’s sold-out Electric Picnic festival in county Laois, Ireland, which is taking place from 4 to 6 September with an increased capacity of 70,000.
Rage Against the Machine are heading up Festival Republic’s twin festivals Reading and Leeds (100,000-cap.) along with Stormzy and Liam Gallagher
The band will make its only German appearance of the year at Lollapalooza Berlin, which is organised by FRHUG Festival GmbH, a joint venture between Hörstmann/Melt! and Festival Republic. The festival is returning for its third year at Berlin’s 90,000-capacity Olympic Stadium from 5 to 6 September.
The final European festival date sees Rage Against the Machine travel to Paris for Rock en Seine (120,000-cap.), which is jointly owned by AEG Presents and Matthieu Pigasse’s LNEI. The band will again be joined by Run the Jewels for their first appearance in France for 12 years.
Rage Against the Machine’s tour begins on 26 March in El Paso, Texas, with the band performing a run of 27 shows at arenas across the United States and Canada, as well as festival appearances at Coachella Valley Music, Boston Calling, Firefly, Ottawa Bluesfest and Quebec Summer Festival.
A full list of arena dates and ticket information can be found here. Tickets for Reading and Leeds festivals go on sale on Thursday 13 February at 9 a.m, with Rock en Seine tickets being released on 12 February at 12 noon (CET). Lollapalooza Berlin tickets are available here.
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Rising costs belie positive sentiment in 2019 Festival Report
More than half of respondents to the European Festival Report 2019 – the latest edition of IQ’s annual health-check of the continent’s festival sector – consider the business to be in good shape, despite artist fees and a perceived lack of headliners continuing to act as bugbears for many.
Continuing the trend first seen in 2018, when the market began its return to normality following a turbulent few years, a majority of those who contributed to 2019’s survey reported business being good – with only a third of the 100-plus respondents saying the market was ‘static’ (16%) or ‘worrying’ (15%).
However, nearly 13% of the surveyed festivals opted for the ‘other’ category to describe the current state of the business. (Responses suggested the market is “overhyped”, “something between healthy and worrying” and “unprofitable”, though another said: “Our very existence means it’s OK.”)
Jasper Barendregt of FKP Scorpio, one of Europe’s biggest festival operators, explains: “A lot is happening in the market. One is under the impression that the market is saturated, but then suddenly a new festival arises out of the blue and attracts a significant amount of guests.
“There is a great need for existing festivals to stay in sync with their audience and their demands”
“There is a great need for existing festivals to stay in sync with their audience and the demands that they have. Failing to do so is a risk and can result in declining spectator numbers.”
Artist fees are once again pinpointed as the biggest issue affecting business, both in 2019 and for the next five years, with a lack of suitable headliners, competition from other festivals and the economic climate also highlighted as key concerns for many.
Last year saw a ticket price hike of 3.5%, bringing the price increase for festival tickets over the past decade to 78%. Significantly, 2019 marks the first year that fans paid over €200 on average for tickets to European festivals.
The average capacity of events dropped very slightly in 2019, down 0.6% from the year before. Yet, in 2019 the average attendance rate relative to capacity rose by nearly 15% from the year before, reaching 87.4% and indicating that 2020 could see audience yield approach 2016’s record of 90%.
Last year saw a ticket price hike of 3.5%, bringing the price increase for festival tickets over the past decade to 78%
Another positive sign for the future comes with the level of innovation shown by festival organisers in 2019, with green initiatives, technological developments and welfare efforts all appearing high on promoters’ priority lists.
Germany’s FKP Scorpio introduced a “giant metal-magnetising clean-up truck” to “sweep campsites” clean after the event. The truck will be enlarged in 2020, tripling its cleaning capacity. Mojo’s Lowlands festival is also embarking on an exciting sustainability project, with plans to develop a “50-hectaresolar-power plant”.
Cashless payment systems were the norm at an increasing number of events in 2019, with other notable tech including Wireless Festival’s new virtual reality experience and Shambala’s blockchain-based festival app.
Initiatives such as on site psychologists at Exit Festival in Serbia, mindfulness sessions at UK festival Download and a staff ‘quiet room’ at Lollapalooza Berlin helped ensure the welfare of both fans and workers at many European events.
“The bottom line is that festivals are about tradition”
Addressing delegates at the International Festival Forum during his keynote interview in September, veteran promoter Herman Schueremans (Rock Werchter) suggested that some of his festival colleagues and peers were maybe being economical with the truth when it comes to the health of the business, ticket sales and event profitability.
Expanding upon those remarks, he explains: “People very reluctantly might admit that they are suffering, but I think it’s maybe time that they start to face reality. I liken it to a parent who will do anything for their children – give them the food out of their mouth – and that’s also how people can be with their festivals.
“In the end, though, things like this happen every decade: more festivals are launched and the competition becomes really fierce before natural selection kills off some of the events and the business goes into a new cycle. In recent times, there have been a lot of people who do not have our festival DNA launching events because they see this as the new El Dorado.
“But the bottom line is that festivals are about tradition. Maybe it’s about brands in the USA, but in Europe it’s more about cultural heritage, and in the end it’s those events with history and heritage that invest in safety and the service they give to the audience, that will survive.”
Read the European Festival Report 2019 here:
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Angry punks and happy faces: industry pros talk breakthroughs
Hard work, knowing the right people and a slice of good luck can all play a part in getting a proper footing on the career ladder. IQ puts some more ILMC regulars in the spotlight and asks them to share their breakthrough moments…
John Giddings, Solo Agency
When I was about 14 years old, a mate at school persuaded me to learn to play bass guitar, with the promise that we would pull chicks. I had to borrow a bass because I could not afford to buy one and that’s why, to this day, I play bass guitar with a right-handed guitar, upside down, because I’m left handed.
We were at a gig and we were playing ‘The Nile Song’ from Pink Floyd’s More album and this punk came up to the stage and said, “If you don’t stop playing, now, then I’m going to fucking hit you!”
That was the end of my career as a musician, but I knew I wanted to be part of the live music thing, even if I was not capable of being onstage.
In those days, we just used to listen to LPs on our own in our bedroom, but I remember going to Isle of Wight Festival and walking over the top of the hill to see 600,000 other people who liked the same music as me – it was like going on a pilgrimage. And that was that – I was hooked.
Going to Isle of Wight Festival was like going on a pilgrimage – I was hooked
Christof Huber, OpenAir St. Gallen/Yourope
When I was around 15, I knew that I wanted to work in music and organise events. I even wrote business plans about my future virtual company. After my apprenticeship, I looked around for job options, but at that time there were very few in the Swiss market and I couldn’t find a way in. I never lost that focus, but I had to work in several other jobs, including as a bookkeeper in real estate in 1992. Hell!
Out of the blue, a former work colleague called me to tell me that she was working for OpenAir St. Gallen, as the assistant for the festival director but was going to leave. As I was so persistent in telling her about my vision, she suggested I put myself forward for the job interview. This was my chance!
I went to the interview and tried to convince them that there was only one person who would be perfect to do the job. They asked me for some time as they had other candidates, but due to a timeline in my other job, I needed a quick answer. They had me complete some tests and I convinced them that I would do everything to make my dream come true. And they finally offered me the job.
I remember as I drove home that I looked at other people and felt so lucky to have achieved my dream.
I started in 1993, was able to take over the event company a few years later and work with wepromote Switzerland on a national level for many festivals and concerts.
In addition, for the past 20 years, I have been part of the European festival family of Yourope where I’ve made so many close friends.
Thank you, Lisa and Andreas, for having given me this opportunity.
I remember as I drove home that I looked at other people and felt so lucky to have achieved my dream
Fruzsina Szép, Lollapalooza Berlin
Since childhood I had always been very passionate and enthusiastic about arts and music and creating and organising things. Watching the happy faces during a festival is “my fuel“ and has kept me going for so many years in the industry, despite the gigantic workload many of us deal with day to day.
In 2008, I was offered the position of programme and artistic director for Sziget Festival in Budapest. I was 30 and I thought ‘Oh my God!’ – this coat is really not my size. My size is S/M and that coat felt XXL.
But I listened to my inner voice. I knew that if I didn’t try, I would never know if I was capable. I can always fail, I told myself, but only after trying.
I’m so extremely happy that I was wise enough to listen to my inner voice, to have the support of my family, and to believe in myself.
If Elon Musk asked me to organise the first festival on Mars, I’d be up for the job
I’m so thankful for having gained such an enormous amount of experience in those seven years working at Sziget. Without which, I could have never taken the next huge challenge and worn the even bigger coat known as Lollapalooza Berlin.
Moving the Lolla festival site four years in a row allowed me to learn so much and overcome so many challenges. I must say that I’m very thankful for these experiences because now, if Elon Musk asked me to organise the first festival on Mars, I’d be up for the job.
I’m so grateful to have been able to work in such an amazing industry, to have colleagues from whom I can learn day by day, and to be part of an international festival family with like-minded humans that are rocking their own festivals every summer.
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Festivals make green pledge at ADE 2019
A group of 20 festivals from seven different countries have pledged their commitment to increasing sustainability efforts today (Friday 18 October) at ADE Green, the environment-focused sub-conference of Amsterdam Dance Event (ADE).
Representatives from Dutch festivals including Amsterdam Open Air, DGTL, Down the Rabbit Hole, Lowlands, North Sea Jazz and Into the Great Wide Open, as well as Denmark’s Roskilde, the UK’s Boardmasters, Boomtown and Shambala, Ireland’s Body & Soul, French festival We Love Green, the Berlin edition of Festival Republic’s Lollapalooza festival, and others, signed the Green Deal Festivals Circular onstage with Dutch environment minister Stientje van Veldhoven.
A meeting for the Green Deal was held earlier this year in London, as part of the Green Events and Innovations Conference (GEI). Tickets for GEI 2020 can be found here.
The pledge will see the participating festivals become completely circular, or sustainable, by 2025.
“This deal has a great value for all involved,” said Roskilde’s Freja Marie Frederiksen, speaking at the event. “We can all learn from each other and improve things much more quickly.”
“Collaboration is the key to the urgently needed change in how we deal with energy, water, food, mobility, plastic and other materials,” added Paul Schurink of Green Events International, organising partner of ADE Green and an initiator of the green deal along with the Dutch Ministry of Infrastructure and Water Management.
“Collaboration is the key to the urgently needed change in how we deal with energy, water, food, mobility, plastic and other materials”.
“With a combined number of over three million festival visitors we can make an enormous impact.”
Topics discussed throughout the day at ADE Green included responsible plastic use, DJ’s air miles and innovative ways to change the industry. A workshop run by sustainability expert Douwe Luijnenburg instructed delegates on how to manage events in a environmentally friendly way.
Elsewhere, green initiatives will again take centre stage later today at the launch of Exit festival’s Life Stream, a project aiming to increase audience awareness around environmental issues.
The team behind the Exit events will broadcast performances from DJs Artbat, Coeus, After Affair, Andrew Meller and DJ Jock live from the Faralda Crane Hotel in Amsterdam from 7 p.m. to 1 a.m. Environmental imagery and statements will be incorporated into the live stream.
The Life Stream platform will be used throughout Exit Festival’s 20th anniversary event, which takes place from 9 to 12 July 2020 in Novi Sad, Serbia.
More than 9,000 delegates registered for this year’s ADE which kicked off on 16 October and wraps up on Sunday, 20 October.
The industry will once again unite to tackle issues surrounding sustainability at GEI12 in London on Tuesday 3 March in London, on the opening day of the International Live Music Conference (ILMC).
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Irish, British acts top preliminary ETEP results
Irish post-punk band Fontaines D.C. and south London group Black Midi lead the way in the first results of Eurosonic Noorderslag’s (ESNS) European Talent Exchange Programme (ETEP), with ten and seven festival slots booked respectively.
ETEP aims to promote European music across the world, supporting the booking of emerging European talent at festivals in 37 countries. Two months on from the 33rd edition of ESNS, promising acts from the UK, the Netherlands, Denmark, Belarus and Belgium have all secured multiple festival shows.
51 out of the 129 Etep festivals have released some line-up information, with 143 ETEP shows already confirmed across festivals including the Great Escape (20 ETEP acts), Ment Ljubljana (6 ETEP acts) and Lollapalooza Berlin (5 ETEP acts).
“ETEP selection results are always a surprise – no-one can predict the ten most booked acts,” says Robert Meijerink, head of programme and programme manager of European talent at ESNS.
“The first results prove that festivals across the world are interested in putting on a wide variety of different styles and genres by European artists”
“I am really pleased to see how ETEP is helping the circulation of European artists in the live sector already so early in the year. The first results also prove that festivals across the world are interested in putting on a wide variety of different styles and genres by European artists,” adds Meijerink.
The initiative enjoyed a record-breaking festival season last year, with ETEP acts playing 457 shows at festivals around the world. British indie band Superorganism finished the summer at the top of the leaderboard, playing 20 gigs in total, beating the record set the previous year by London post-punk band Shame.
Since launching in 2003, ETEP has facilitated 4,144 shows by 1,531 acts in 37 countries. The programme has helped to initiate successful careers for artists including Calvin Harris, Franz Ferdinand, James Blake, the Kooks and the XX. More recently, ETEP has supported the first international shows of acts such as Idles, Aurora and Dua Lipa.
A list of the ten most booked ETEP acts so far can be found below:
1) Fontaines D.C. (Ie) – 10 shows
2) Black Midi (GB) – 7 shows
3) Flohio (GB) – 6 shows
4) Pip Blom (NL) – 5 shows
5) The Murder Capital (Ie) – 4 shows
6) Iris Gold (Dk) – 4 shows
7) Yegor Zabelov (By) – 3 shows
8) Whispering Sons (Be) – 3 shows
9) Lewsberg (NL) – 3 shows
10) Whenyoung (Ie) – 3 shows
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