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Kanye West sets new livestream record on Apple Music

Kanye West’s second album listening party at the Mercedes-Benz Stadium (cap. 71,000) in Atlanta last Thursday (5 August) was reportedly Apple Music’s biggest-ever live stream.

The live stream of West previewing his upcoming album ‘Donda’ attracted 5.4 million viewers on Apple Music – more than double the current livestream record on Twitch – which set a new record for the streaming service, according to Billboard.

The previous record was set by West’s first listening event at the stadium on 22 July, which saw 3.3 million people tune in.

West also livestreamed from a dressing room at the stadium ahead of the show, with fans able to watch him recording, exercising and sleeping for a number of hours.

Billboard also cites sources who claim that West made $7 million (€5.9m) from in-person merch sales during the second ‘Donda’ event, which recorded 40,000 ticketed fans in attendance.

West made $7 million (€5.9m) from in-person merch sales during the second ‘Donda’ event

Of the 400,000 fans, a stadium rep told Billboard that four people got a vaccine shot offered by the event that evening.

The event provided Pfizer shots for those who haven’t already taken the shot to help slow the transmission of Covid-19 but very few took up the offer – despite the venue promoting its efforts.

The event’s push for fans to get vaccinated comes as Live Nation and AEG, the world’s biggest live entertainment companies, have announced various vaccine mandates.

Live Nation announced that artists would be given the choice as to whether they require all concertgoers and venue staff to be vaccinated for their US shows, and it is understood a similar model will likely be rolled out internationally.

While AEG Presents, AEG’s concert promotion division, will additionally require all fans in the US to be vaccinated from 1 October.


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