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Amy Marks joins Live Nation Media & Sponsorship

Live Nation has hired experienced marketing executive Amy Marks as executive vice-president, head of integrated marketing, for its Media & Sponsorship division.

In the newly created role, Marks (pictured) will be based in New York and lead a department that provides research, analytics, strategy, creative, experiential events and industry marketing “for advertisers looking to redefine the relationship with audiences and music”. She reports to the global president of Live Nation Media & Sponsorship, Russell Wallach.

Marks joins Live Nation from Bloomberg Media, where she was global head of marketing. She was previously head of integrated marketing for People magazine for 15 years.

“There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences”

“Amy’s unparallelled experience partnering with brands and CMOs to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences, is the type of leader that will take us to the next level,” says Wallach.

Marks adds: “I’m thrilled to join such an incredible and growing organisation filled with amazing talent. There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”

Live Nation Media & Sponsorship division is an increasingly important revenue stream for the company, having delivered seven consecutive years of double-digit growth. Recent new clients include American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.

 


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Marketing exec Chris Loll joins Live Nation

Live Nation has hired Chris Loll as the first chief operating officer (COO) of its Media & Sponsorship business.

Loll (pictured) joins from IPG Mediabrands, and previously spent more than a decade at WPP, where he worked on advertising and marketing campaigns for some of the world’s biggest brands. Heading up Live Nation Media & Sponsorship, he will “[execute] a multi-year strategy that will introduce new data, digital and live products for agencies and advertisers while refining process, systems and sales solutions to accelerate the division’s overall growth and vision”, says the company.

Live Nation’s sponsorship and advertising division grew 31% in Q2 2017, turning over US$124.6m in the three months ending 30 June.

“Live Nation is a marketers’ playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content”

“Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights,” comments Russell Wallach, global president of Live Nation Media & Sponsorship. “We welcome his unrivalled talents to our division at time when we are experiencing record growth and I look forward to working closely with Chris to ensure we maintain that momentum and expand our global footprint.”

Loll, who is based in New York and reports to global president Russell Wallach, adds: “Live Nation is a marketers’ playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content. Who wouldn’t be excited to join a growing company, with impressive talent, unique assets and a business model with untapped potential?”

 


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