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Ocesa spearheads Colombia’s first drive-in shows

Colombian promoters Ocesa Colombia and Páramo Presenta have announced the country’s first drive-in concerts.

The shows, staged in partnership with Live Nation, will be held in the car park of the Salitre Mágico theme park in Bogota. Organisers expect the first concerts, which will include a range of artists and genres, to take place in early October, Páramo Presenta’s Sergio Pabón tells radio show La W.

Initially only open to cars, the shows will be opened up to motorbikes towards the end of the year, he adds.

In Colombia, concerts and other large events are excluded from a loosening of coronavirus restrictions scheduled for 30 September.

“We want fans to enjoy the music and have fun from their vehicles”

Ocesa Colombia’s Luz Ángela Castro says there will capacity for 290 vehicles, “with a minimum of two people in the car and a maximum of four”.

The promoters expect to announce dates and an initial line-up next month. “We have complied with what the public asks of us, and that is also what we want: That fans enjoy [the music] and have fun from their vehicles,” adds Ángela Castro. “Now the public must help us” by buying tickets, he says.

The first drive-in shows in Latin America took place in Puerto Rico in July, courtesy of Move Concerts, closely followed by similar events in Mexico.

Ocesa Colombia’s Mexico-based parent company, Ocesa, was supposed to have been acquired by Live Nation this year. However, the deal was controversially called off in May after LN, reeling from the effects of the Covid-19 pandemic, said it could not agree revised terms with Ocesa owners CIE and Televisa Group.


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Alexandre Faria to spearhead LN Brazil launch

Responding to what it calls a “growing demand for live events throughout Latin America”, Live Nation has announced its expansion into Brazil under Alexandre Faria Fernandes, who joins as director and senior vice-president of talent buying.

Faria was previously chief entertainment officer at Time for Fun (T4F), South America’s leading regional promoter, which he left earlier this month, replaced by Planmusic founder Luiz Oscar Niemeyer. In 17 years at T4F (previously CIE Brasil), Faria worked on tours for U2, Foo Fighters, Coldplay, One Direction and Madonna and festivals including Lollapalooza Brasil and Electric Daisy Carnival.

At Live Nation Faria will report into Bruce Moran, the company’s president of Latin America. In his new role, he will focus on booking and promoting shows for major acts visiting Brazil, the continent’s largest live entertainment market.

“Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America”

“I’m excited to join the Live Nation Latin America team during a time with so much opportunity and development,” he comments Faria. “Together, we will bring the people of Brazil and Latin America stand-out performances from international artists, as well as local talent.”

Moran adds: “Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America. The knowledge, relationships and passion Alexandre Faria displays for promotion makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand across Brazil.”

Shows produced by Live Nation Latin America in 2017 include Coldplay, U2, Bruno Mars, Ariana Grande, Sting, Metallica, Paul McCartneyJustin Bieber and Bon Jovi.

 


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