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The LGBTIQ+ List 2022: Patrick Janssen, Live Nation GSA

The LGBTIQ+ List 2022 – IQ Magazine’s second annual celebration of queer professionals who make an immense impact in the international live music business – was published in the Pride edition (issue 112) last month.

The July 2022 issue, which is available to read now, was made possible thanks to support from Ticketmaster. 

To get to know this year’s queer pioneers a little better, we interviewed each individual on their challenges, triumphs, advice and more.

Throughout the next month, IQ will publish a new interview each day. Catch up on the previous interview with Patrick Erhardt, senior manager of content & creation at Goodlive in Germany.

The series continues with Patrick Janssen (he/him/his), marketing manager at Live Nation GSA (Germany, Switzerland, Austria).

 


Tell us about a personal triumph in your career
We promoted the first one-queen drag tour in the German market with Sasha Velour’s Smoke & Mirrors. That was a triumph for me. To combine my passion and job in live entertainment with my second passion, which is RuPaul’s Drag Race and drag culture in general. It was a great moment realising that I’m able to create visibility and establish queer artists like Sasha on big stages in Germany.

What advice could you give to young queer professionals?
Shine in every way. Be unique. Be you. Trust in yourself and your abilities. Always go with your gut feeling. Everything happens for a reason, and don’t let anyone come for you, okay?

What’s the best mistake you’ve ever made?
2009 when I thought I could promote a festival all by myself. I made it happen (somehow). But today, when I look back on what I’ve done and how I worked… well, there was room for improvement.

The stage was shit, the backstage was shit and I’m still embarrassed about what the bands might have thought about playing there. But I kept on improving and in 2012 I promoted the most successful edition of that festival in my hometown with the most visitors ever. So I learnt, that you should never stop learning and improve your abilities.

“Stop working with artists that are openly sexist, homo- and/or transphobic”

Tell us about a professional challenge you’ve come across as a queer person in the industry
So, luckily, I haven’t had a real “challenge” that I have come across because of being queer and working in the industry, although I’m well aware that this is quite a privileged position as I’m still a white, cis-male man.

One thing the live industry could do to be a more inclusive place
Stop working with artists that are openly sexist, homo- and/or transphobic. Artists like these shouldn’t get any kind of representation or support. Instead: support LGBTIQ+ artists and employees. As an employer, emphasise that you welcome members of the LGBTIQ+ community to work with them. Make them feel invited. It’s necessary!

A cause you support
I’m donating to trans people; buying their art (books/music) and helping trans/queer DIY artists with writing biographies or press releases.

The queer act you’re itching to see live this year
That’s definitely Trixie & Katya’s live tour in November. I’m dying to see two of my all-time favourite queens. I’ve been waiting years to see them somewhere in Europe, and now it’s my former employer promoting the tour.

Your favourite queer space
I don’t have a favourite queer space, but I really enjoy going to Pride because it’s that one time a year where I feel that we are a majority on the streets just for a little moment.

 


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Live Nation reveals details on Download Germany

Live Nation GSA (Germany, Switzerland, Austria) has revealed more details about the inaugural edition of Download Germany.

The promoter today (14 September) revealed that US heavy metal band Metallica will headline the 2022 event, which will be the band’s only concert in Germany next year.

Metallica will be joined by heavyweights Five Finger Death Punch and Sabaton, both of which will be a 2022 festival exclusive for Germany.

Up to 10 acts will perform on a huge double stage at Download Germany, according to GSA, and more than 70,000 guests are expected to attend.

Up to 10 acts will perform on a huge double stage at Download Germany and more than 70,000 guests are expected to attend

It was previously revealed that Download Germany will take place on 24 June 2022 at the Hockenheimring, a motor racing circuit situated in the Rhine valley near the town of Hockenheim, which Live Nation GSA head Marek Lieberberg has prior experience with.

Advance ticket sales for Download Germany will start on 17 September at 12:00 CET, including passes for the interior of the racing track, as well as passes for the south stand.

The promoter revealed today that interior tickets cost €139 including parking and pre-sale fee and south stand tickets cost €159 including parking and advance booking fee.

Download Germany will be the UK brand’s fourth sister event. Other sites are Download Australia, which would have debuted in 2020, Download Madrid and Download France in Paris (both of which last took place in 2019).

 


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Live Nation GSA announces Download Festival Germany

Live Nation GSA (Germany, Switzerland, Austria) is launching a German edition of Download Festival, the UK’s premiere rock event.

Download Germany will take place on 24 June 2022 at the Hockenheimring, a motor racing circuit situated in the Rhine valley near the town of Hockenheim, which Live Nation GSA head Marek Lieberberg has prior experience with.

Lieberberg’s former company Marek Lieberberg Konzertagentur (MLK) previously held Rock’n’Heim at the same location, in cooperation with Live Nation.

The festival took place annually from 2013 to 2015, welcoming around 40,000 fans across three days for the first two years. In 2015, the event was reduced to a one-day event.

MLK also housed both Rock am Ring and Rock im Park, started by Lieberberg in 1985 and 1993 respectively, the twin festivals that from 2022, will be programmed by eventimpresents and CTS Eventim-owned DreamHaus.

At the time of writing, Download Germany has not announced any artists or released tickets for the 2022 event

At the time of writing, Download Germany has not announced any artists or released tickets for the 2022 event.

Download Germany will be the UK brand’s fourth sister event. Other sites are Download Australia, which would have debuted in 2020, Download Madrid and Download France in Paris (both of which last took place in 2019).

The UK event, promoted by Festival Republic, this year took place over the 18–20 June weekend as part of the second phase of the UK government’s scientific Events Research Programme (ERP).

Download Pilot welcomed 10,000 metal fans to the hallowed grounds of rock in Donington Park, Leicestershire, to enjoy a fully-fledged festival experience with no social distancing, no masks and moshing allowed. The event was the UK’s first major camping festival of its kind since lockdown.

The flagship event is set to return to the UK between 10-12 June 2022 with a line-up that includes Deftones, Korn and Megadeath.

 


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DreamHaus appoints Ioannis ‘Pana’ Panagopoulos

CTS Eventim’s new Berlin-based agency DreamHaus has officially announced the appointment of Ioannis ‘Pana’ Panagopoulos as director of talent buying, effective from today (1 April).

Panagopoulos joins the agency from Live Nation GSA (Germany, Switzerland, Austria), where he served as director of A&R for over five years.

He joins the management team comprising CEO and managing partner Matt Schwarz, as well as Marc Seemann, Claudia Schulte and Tobias Habla – all of whom previously worked at Live Nation GSA.

Panagopoulos joins the management team comprising Matt Schwarz, as well as Marc Seemann, Claudia Schulte and Tobias Habla

Schwarz joined forces with CTS Eventim as head of eventimpresents in January this year, tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.

Following the Eventim acquistion, the team will be responsible for organising and programming the Rock am Ring (cap. 95,000) and Rock im Park (cap. 75,000) festivals, starting from the 2022 editions, along with eventimpresents.

The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016.

DreamHaus will also collaborate with Kingstar on Vainstream Rockfest, after forming a strategic alliance with the Hamburg-based booking agency.

Kingstar will cooperate with DreamHaus on the Rock am Ring/im Park festivals.

 


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CTS Eventim acquires new Berlin-based promoter DreamHaus

German ticketing and promotion giant CTS Eventim has acquired a majority stake in new Berlin-based promoter DreamHaus.

DreamHaus will be led by Matt Schwarz as CEO and managing partner, following his departure from Live Nation GSA (Germany, Switzerland, Austria) as COO and MD in February 2020.

From 1 April, Schwarz will be joined by former Live Nation GSA executive Ioannis ‘Pana’ Panagopoulos, who joins the management team alongside Marc Seemann, Claudia Schulte and Tobias Habla.

Schwarz joined forces with CTS Eventim as head of eventimpresents in January this year, tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.

Under the Eventim Live umbrella, DreamHaus will be responsible for organising and programming the Rock am Ring and Rock im Park festivals, starting from the 2022 editions, along with eventimpresents.

The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016.

“Even in the face of the challenges posed by the coronavirus pandemic, Eventim Live continues to grow its network and strengthen both its market position and potential,” says Klaus-Peter Schulenberg, CEO of CTS Eventim. “We have always claimed that CTS Eventim will emerge stronger from this crisis.”

“I am grateful to CTS Eventim for the confidence the company has shown in jointly implementing our visions within this partnership”

Matt Schwarz added: “I’m very pleased about the partnership between CTS Eventim and DreamHaus, which offers our team all manner of opportunities for a successful future. I am also grateful to CTS Eventim for the confidence the company has shown in jointly implementing our visions within this partnership and thus offering artists the best possible service and the ability to reach the greatest possible audience.”

With a combined attendance of 150,000, Rock am Ring and Rock im Park take place concurrently from 11 to 13 June at Nürburgring race track and Zeppelin Field in Nüremberg respectively.

Rock am Ring was founded by Marcel Avram and Marek Lieberberg’s Mama Concerts in 1985, while Rock im Park took place for the first time in 1995 under Marek Lieberberg Konzertagentur (MLK).

Schwarz was formerly VP of touring and festivals at MLK, before becoming MD and COO of Live Nation GSA when Lieberberg sold MLK to Eventim’s live music subsidiary Medusa Group in 2015. Schwarz resigned his position at Live Nation GSA in February this year.

The acquisition of DreamHaus expands Eventim Live’s pan-European network to 35 promoters in 15 countries.

 


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Matt Schwarz moves to CTS Eventim

Matt Schwarz, former COO and MD of Live Nation GSA, is returning to work on Rock am Ring and Rock im Park, but this time as head of eventimpresents (the company formerly known as MLK).

Schwarz will join forces with CTS Eventim from January 2021, and is tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.

Marek Lieberberg Konzertagentur (MLK) was founded in 1987 and housed both Rock am Ring and Rock im Park, which were started by Marek Lieberberg in 1985 and 1993 respectively.

Schwarz was formerly VP of touring and festivals at MLK, before becoming MD and COO of Live Nation GSA when Lieberberg sold MLK to Eventim’s live music subsidiary Medusa Group in 2015. Schwarz resigned his position at Live Nation GSA in February this year.

Schwarz is tasked with “acquiring attractive national and international tours and shows”

The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016. A spokesperson for Eventim would not comment on the ongoing relationship between Lieberberg, eventimlive and the two festivals.

With a combined attendance of 150,000, Rock am Ring and Rock im Park take place concurrently from 11 to 13 June at Nürburgring race track and Zeppelin Field in Nüremberg respectively.

Across the Eventim group, other festivals include Hurricane, Southside and Lucca Summer, alongside a venue portfolio that includes the Lanxess Arena in Cologne, the K.B. Hallen in Copenhagen, the Waldbühne in Berlin and the Eventim Apollo in London.

The most recent financial reports from the group showed an almost balanced EBITDA (earnings before interest, taxes, depreciation and amortisation), capping losses in the first half of 2020 to €2.7 million, thanks to “rigorous measures to minimise costs and boost efficiency”.

 


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Live Nation Germany mega show rescheduled

Live Nation GSA has been forced to postpone the biggest show Germany has seen since March, in light of new increasing coronavirus infections in the country and “imminent new capacity restrictions”.

Return to Live (which has also been promoted under the banner of Give Live A Chance) was due to take place on 4 September in the all-seated Merkur Spiel Arena, Dusseldorf but will now be rescheduled for late autumn.

Up to 12,000 fans were expected to watch artists including Bryan Adams, Sarah Connor and Rea Garvey.

Earlier this month, authorities in North Rhine-Westphalia raised concerns about the concert after the country saw an increase in coronavirus infections but agreed to monitor the situation and make a final decision by 31 August, at the latest, as to whether it could go ahead.

Now, Live Nation GSA says that despite the event’s conclusive hygiene and protection concept, new reservations of the state government – as well as a rising infection rate and imminent new capacity restrictions – have made it clear that it will be impossible to proceed with the event in September.

“We are still of the opinion that our catalogue of measures offers comprehensive protection”

“The health and safety of our fans, artists and employees is our top priority. Whilst we understand that the situation is constantly evolving, we are still of the opinion that our catalogue of measures offers comprehensive protection,” explains Return to Live organiser Marek Lieberberg. 

Lieberberg expressed his conviction that live music events would take place at full capacity in the not-too-distant future.

“It is not possible to suppress the desire of fans and artists in the long run! The Düsseldorf model is and remains the right concept for a gradual return to normality. This is what the 150,000 suspended employees of this highly diverse and vital industry in Germany, tens of thousands of artists and millions of music lovers are waiting for”. 

All ticket holders will now be reimbursed including advance booking fees.

Germany’s chancellor, Angela Merkel, previously announced in June that major events in the country will be banned until the start of November unless organisers can prove that social distancing measures and hygiene protocol can be met.

Live Nation GSA has mentioned “imminent new capacity restrictions” but the government is yet to announce any new measures.

 


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Joint approach agreed for Live Nation Germany concert

Live Nation GSA and local authorities in North Rhine-Westphalia have agreed on a joint procedure for the country’s major return to live, Give Live A Chance.

The 4 September concert (originally billed as Return to Live) is scheduled to be the biggest show Germany has seen since March, inviting up to 12,000 fans to watch artists including Bryan Adams, Sarah Connor, Rea Garvey in the all-seated Merkur Spiel Arena.

However, the Ministry of Labor, Health and Social Affairs of the State of North Rhine-Westphalia (NRW) and the City of Düsseldorf raised concerns about the concert after the country saw an increase in coronavirus infections.

After meeting with Marek Lieberberg, CEO of Live Nation GSA, both parties have agreed to continue to monitor the infection process together and make a final decision by 31 August, at the latest, as to whether Give Live A Chance can take place.

“This is a constructive, trend-setting agreement that gives culture a chance and takes into account the specific development of the infection. Artists, fans and organisers can live with that,” says Lieberberg.

Health minister Karl-Josef Laumann says: “Today [13 August] NRW has an incidence of 13.7. Compared with other state capitals, the state capital Düsseldorf ranks second for infections with an incidence of 18.7.”

“This is a constructive, trend-setting agreement that gives culture a chance. Artists, fans and organisers can live with that”

“As long as the incidence and infection rate are at a high level, a music event of this magnitude will not be able to take place. But, in the sense of the constructive discussions of the last few days and in recognition of the conscientious concept for the arena area, no final decision will be made today.”

Experts from the ministry had previously checked the hygiene measures developed by Lieberberg and the event subsidiary of the state capital Düsseldorf, D-Live.

They confirmed that, subject to a few questions, this is a “technically well-thought-out concept” that adequately takes into account the infection protection requirements for the arena area.

Fans attending Give Live A Chance will have to register their contact details when buying their tickets and agree to the special terms and conditions which includes wearing a face mask and adhering to the social distancing set out in the seated arrangement.

Further measures include larger waiting areas outside the stadium, tiered entry and exit time slots, an alcohol ban as well as regular disinfecting and additional hygiene precautions.

Germany’s chancellor, Angela Merkel, previously announced in June that major events in the country will be banned until the start of November unless organisers can prove that social distancing measures and hygiene protocol can be met.

The presale for Give Live A Chance continues for the time being but in the event of cancellation, visitors will be reimbursed the entry fee including the advance booking fee.

 


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MD Matt Schwarz leaves Live Nation GSA

Live Nation GSA’s managing director and COO, Matt Schwarz, is leaving the company after almost five years, he announced today.

“Today I resigned from [this] office as managing director with immediate effect,” Schwarz wrote in an email to colleagues this afternoon (19 February).

Schwarz has been MD and COO of Live Nation GSA (Germany, Switzerland and Austria) since September 2015, when the staff of his former employer, Marek Lieberberg Konzertagentur (MLK) joined the newly formed company. He was formerly VP of touring and festivals at MLK.

He was the keynote interviewee at Reeperbahn Festival last September, speaking about his career to date and changes in the German concert business.

“Live Nation and Matt Schwarz have mutually agreed to end their collaboration”

Schwarz’s current projects will be taken over by Live Nation GSA colleagues Carrie McNamara, Matias Muelas and Nastassja Roberts, the email continues.

“Live Nation and Matt Schwarz have mutually agreed to end their collaboration,” reads a statement from Live Nation GSA.

“Matt Schwarz has resigned as a managing director with immediate effect.

“Live Nation would like to thank Matt Schwarz for his successful work over many years.”

 


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LN to co-produce Cirque du Soleil Berlin residency

Cirque du Soleil Entertainment Group has announced its first European resident show, which is to take place at the Potsdamer Platz theatre in Berlin in a co-production with Live Nation.

The new production will make its debut in the winter of 2020, with an expected annual attendance of approximately 400,000.

Cirque du Soleil is responsible for the artistic content of the new show, which is inspired by the German capital. Live Nation, the operator of the 1,800-seat Theater am Potsdamer Platz, will co-produce the show.

“We are excited about this world premiere as we all share the same fantastic vision of inspiring audiences with outstanding events”

“This is a beautiful way of celebrating [our] 25-year relationship with the city,” comments Cirque de Soleil Entertainment president and CEO, Daniel Lamarre. “This new and exciting production is most certainly the best way to highlight the privileged bond we have with Berlin.”

“We are excited about this world premiere as we all share the same fantastic vision of inspiring audiences with outstanding events,” says Marek Lieberberg, CEO of Live Nation in Germany, Austria and Switzerland.

“That’s exactly what the new original Cirque du Soleil show at Theater am Potsdamer Platz will achieve. My special gratitude to our partners for the trust they have placed in us.”

Tickets for Cirque du Soleil’s Berlin residency go on sale at the end of November 2019. More information can be found here.

 


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