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Europe’s first stadium show since Covid-19 sells out

Live Nation Denmark has announced the first full-capacity stadium show in Europe since the beginning of the Covid-19 pandemic in March 2020.

The sold-out show will see Danish post-punk band, The Minds of 99, perform to 50,000 people at the National Stadium (aka Parken) in Copenhagen.

The concert is slated to take place in the Danish capital on 11 September, a day after the Danish government drops all remaining Covid-19 restrictions.

This means attendees will be able to enjoy the show without social distancing, wearing masks or showing Covid-19 certification.

Ulrik Orum-Petersen, promoter at Live Nation Denmark, told IQ that it’s a “historic day” for the European live music industry.

“[This is] a manifestation of the strong fan confidence towards our industry… it gives our whole industry incredible optimism”

“It’s also a manifestation of the strong fan confidence towards our industry and it gives our whole industry an incredible optimism and strong faith in a bright future ahead,” Orum-Petersen added.

The Minds of 99 say: “This concert has turned into something far greater than The Minds of 99. It’s about what the whole world has been through the last year and a half. It is about the full reopening of live music in Denmark. The live music that so many people live and breathe for. It’s not about us anymore. It is beautiful.”

Denmark is the EU’s third-most vaccinated country, according to Our World in Data, with 71% of the population having received two shots.

The high vaccination rate prompted the government to start the rollback of restrictions at the beginning of this month.

After 10 September, the Danish government will no longer categorise Covid-19 as a “socially critical disease” or legally impose any Covid-19 restrictions.

 


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Live Nation, Roskilde and more plan test project

A number of major players in Denmark’s live music industry are organising a test project to gather knowledge and evidence on how major events can take place safely during the Covid-19 pandemic.

The partners behind the project include Live Nation Denmark, Dansk Live (Denmark’s live music association) and major Danish festivals such as Roskilde, NorthSide, Tinderbox and Smukfest, as well as organisations outside of the sector.

The project, dubbed Safe 2.0, will take place in late summer and autumn with an aim to find out:

Safe 2.0, funded by the ‘Restart’ team for culture and sport, will use a similar model to the one used during a test series of football matches earlier this year.

All attendees were required to show proof of a negative antigen test in order to gain entry to the 3F Superliga competitions, organised by the Divisional Association.

“The hope was initially that we could secure knowledge that could ensure a faster reopening for the benefit of festivals”

Organisers say Safe 2.0 will implement Denmark’s vaccine passport (Coronapas) as soon as it becomes available in autumn.

“Safe was originally developed together with the Divisional Association in the autumn of 2020, but we are now at version 2.0 of the project, where the focus is on cultural activities,” says Dansk Live’s Esben Marcher.

“The hope was initially that we could secure knowledge that could ensure a faster reopening for the benefit of festivals and venues. Even if it did not succeed, we are happy to be able to start the project now and secure knowledge that can prove crucial in the future.”

Safe 2.0 comes too late for the raft of festivals that were called off in May due to government restrictions.

Roskilde (26 June to 3 July), Smukfest (4–8 August), Northside (3–5 June), Tinderbox (24–26 June), Beautiful Party (4–8 August), Jelling Festival (20–23 May), Copenhell (16–19 June) and Heartland (27–29 May) were cancelled this year.

Vig Festival (8–10 July), Thy Rock (25–26 June), Nibe Festival (30 June to 3 July), Ringsted Festival (5–7 August), Langelandsfestival (18–25 July), Radio ABC Beach Party (17 July) and Kløften Festival (24–26 June) were also called off.

 


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Danish festival giants join forces for comeback event

Live Nation has teamed up with nine of Denmark’s biggest festivals – Roskilde Festival, NorthSide, Heartland, Copenhell, Smukfest, Tinderbox, Jelling Musikfestival, Nibe Festival and Grøn – for a one-off event that will mark the reopening of the country.

‘Back to Live’ will take place at Refshaleøen, a former industrial site in the harbour of Copenhagen, on Saturday 4 September – days after the country’s current Covid-19 restrictions are due to be lifted, allowing large events to take place.

According to the organisers, the concert will also serve as an opportunity for the festivals involved to “gain experience and collect empirical data on Covid initiatives” in relation to organising large live events.

“Two years without festivals have been hard for the entire music industry and both the audience, artists and organisers need to feel the community,” reads a statement from the organisers.

“The crisis has also strengthened the dialogue and cooperation between the festivals”

“At the same time, the crisis has also strengthened the dialogue and cooperation between the festivals and revealed a pronounced need to focus on the importance of live concerts and their significance for community and unity in society.”

The one-day outdoor concert will kick off at 2:00 pm (CET), hosting performances from “some of Denmark’s biggest names in rock and hip hop” including Dizzy Mizz Lizzy, Dad, Suspekt, Tessa and more to be announced.

Tickets for Back to Live are on sale now for DKK 545 (€73).

Currently, in Denmark, 10,000 people are allowed at “public events”, thanks to the country’s Covid-19 ‘passport’, Coronapas, which certifies that the bearer has either tested negative for the coronavirus or is immune/vaccinated.

The government recently clarified the restrictions from August onwards but the news came too late for Denmark’s major music festivals, which cancelled en masse last month citing a lack of information.

However, a number of the festivals – Roskilde, Nibe and Smukfest – have planned alternative events this summer.

 


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Live Nation acquires Danish agency PDH Music

Live Nation Denmark has announced today that it has acquired Danish booking agency and artist management company, PDH Music.

Through the acquisition, Live Nation aims to “continue to meet the demand for Danish artists.” According to IQ’s Danish market report, the live industry in Denmark is “one of Europe’s most compelling”.

The deal follows a string recent moves by the live music behemoth in Nordic countries, with the acquisition of Norwegian metal festival Tons of rock and Finnish urban festival Blockfest.

“This deal extends the already successful relationship PDH Music has had with Live Nation over the past several years,” says Henrik Seifert, director of PDH Music.

“Live Nation has the global reach and infrastructure to further strengthen PDH Music, and PDH Music has a roster of local artists that Live Nation is committed to investing in”

“Live Nation has the global reach and infrastructure to further strengthen PDH Music, and PDH Music has a roster of local artists that Live Nation is committed to investing in and developing. It is a match made in heaven and we are excited about our future together.”

Live Nation Denmark managing director Jesper Christensen comments: “I have known PDH Music’s founders Micky Pramming and Henrik Seifert for many years. They are great people who share a profound love of live music and I’m excited about the energy they will bring to Live Nation Denmark”.

Over the next year PDH Music will leave their current premises in Østerbro, Copenhagen and join Live Nation in the district of Frederiksberg.

Seifert, Pramming and the rest of the PDH Music team will continue to work under the PDH Music brand as part of Live Nation Denmark.

 


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