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Live Nation to operate Saudi venue Maraya

Live Nation Arabia has secured a deal to manage operations at Maraya, a multi-purpose venue in AlUla, Saudi Arabia.

This is under a three-year partnership agreement with AlUla Development Company, a Public Investment Fund Company.

The venue has more than 25 indoor and outdoor spaces, including a 550-seat state-of-the-art-theatre which has hosted concerts with Mariah Carey, John Legend, Andrea Bocelli and Usher.

Maraya is also the largest mirrored building in the world, for which it has held the Guinness World Record since 2020.

“We look forward to partnering with AlUla Development Company to elevate Maraya into a world-class entertainment destination that attracts global audiences,” says president of Live Nation Arabia, James Craven.

“Maraya’s top-tier audio-visual facilities – combined with Live Nation’s international operational expertise – set the stage for unparalleled events”

“This collaboration promises unforgettable experiences for both audiences and artists, pushing boundaries in live entertainment, and positioning Maraya as a must-visit venue for both locals and tourists.”

By partnering with Live Nation Arabia, AlUla Development Company says it aims to elevate Maraya into a unique entertainment destination that celebrates AlUla’s culture while attracting and investing in a global audience.

Saudi Arabia also has one of the largest populations in the Middle East, with nearly two-thirds of Saudis under the age of 30, reinforcing the impact that investing in entertainment can have in the region, the firm adds.

“We are excited about the next phase of our partnership with Live Nation Arabia,” says Fabien Toscano, CEO of AlUla Development Company.

“This collaboration signifies our commitment to preserving, enhancing and showcasing AlUla’s natural beauty and rich heritage. Maraya’s top-tier audio-visual facilities – combined with Live Nation’s international operational expertise – set the stage for unparalleled events and new standards for entertainment in the heart of AlUla.”

Live Nation Arabia has been operating in the region since 2008. It has promoted a diverse range of events in the Middle East including concerts with Imagine Dragons, Usher, Dua Lipa, Westlife, Robbie Williams, Wiz Khalifa, Calvin Harris and David Guetta.

 


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