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Spotify launches Live Events Feed

Streaming giant Spotify has launched the Live Events Feed, an in-app destination that allows users to discover concerts in their local area via personalised listings.

The innovation replaces the previous Concert Hub feature, and introduces a number of updates to help fans find shows by their favourite artists.

Listings are sourced from the platform’s ticketing partners including Ticketmaster, AXS, Dice, Eventbrite and See Tickets.

“We’d love to be a part of helping the live music industry recover”

“With shows coming back, and listeners excited to see their favourite artists perform live again, we think this is the perfect time to explore new ways that Spotify can further support the industry,” says René Volker, Spotify’s senior director of live events.

“Thanks to partnerships with leading ticketers like Ticketmaster, AXS, Dice, Eventbrite, See Tickets, and others, Spotify now has most of the world’s concerts listed on-platform in our major markets. Users can now check out those listings on the Live Events Feed. They’ll be excited to see personalised recommendations for upcoming shows based upon their unique taste profile.

“Ultimately, our goal is to ensure that fans are aware of all of the upcoming events by the creators they love and creators they may come to love. We believe if we get that right, then we can get more fans to more shows and help artists and venues have better-filled rooms. We’d love to be a part of helping the live music industry recover and, even more importantly to us, helping to grow it in the years to come.”

“We spent about two years studying the industry, its products and its users”

Sam Sheridan, Spotify’s product manager for live events discovery, explains the Live Events Feed was two years in the making.

“We spent about two years studying the industry, its products and its users,” he says. “One of the key behaviours we see is that fans engage with artists on-platform, but then they leave to search for listings online or to even follow artists on social media for the sole purpose of staying on top of their events. We think the Live Events Feed is an opportunity to help close this loop. This helps ease the burden on fans, reduces the competition artists need to contend with to stand out, and creates new efficiencies around marketing.

“Another core learning was how sticky the discovery pathways are that lead with the artist, which you can see manifest in the design that leans into rich artist imagery, helping fans feel more connected and better informed about their favourite artists. We also included a new way to represent and celebrate the full body of the artist’s touring offering.”

He continues: “In addition, we built a new messaging tool to provide fans with personalised recommendations for upcoming live events based on their listening habits. And we’re putting fans in control of how they want to be communicated with by giving them tools to set their notification preferences, and offering them more information about our different ticketing partners. This, in turn, is helping these partners to find audiences.”


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