Drive Nation: LN UK unveils 2,100-cap. drive-in shows
Live Nation has announced a series of live drive-in concerts across 12 venues in the UK this summer, featuring acts including Dizzee Rascal, Gary Numan, Beverley Knight, the Streets, Sigala, Lightning Seeds, the Snuts and Kaiser Chiefs.
Drive-in concerts have proved to be a popular feature of lockdown life, with concertgoers getting their live music fix from the safety of their cars in countries including Germany, Denmark, the US, Lithuania and the Netherlands.
Now, the format is allowing the UK live industry to step back into the driving seat. Live Nation’s Utilita Live from the Drive-in series, which kicks off in mid-July, is more live music-focused than previously announced UK drive-in events, hosted by the likes of Mainstage Festivals and Live Nation-owned Ticketmaster.
The 300-carpacity (© 2020 IQ) concerts will be able to accommodate up to 2,100 people, with tickets available for two to seven people per car. Standard or premium tickets, which include guaranteed location in the front three rows and priority exit at end of show, will be available, with prices reportedly ranging from £25 to £100 per car.
Differing from many other drive-in shows and in a similar vein to Italy’s proposed bike-in concerts, concertgoers will be able to enjoy the performance through the full sound system – rather than car radio – in a dedicated area next to their vehicle. Fans are encouraged to bring folding chairs if they wish to sit during the gigs.
“The drive-in format is a thoughtful and fun way to safely bring one million Brits out of ‘entertainment lockdown’”
The shows will take place across 12 sites, including in the grounds of venues such as Birmingham Resorts World Arena and the National Bowl in Milton Keynes; at sports complexes including the University of Bolton football stadium and Cheltenhem and Newmarket racecourses; at airports in Bristol (Filton Airfield), Leeds (Leeds East Airport) and Teesside (Teesside International Airport); and various other outdoor event locations including the Royal Highland Centre in Edinburgh, Lincolnshire Showground and Central Docks Liverpool Waters.
Live Nation also plans to announce the London venues, as well as more artists and dates in due course.
“We are excited to bring Utilita Live From The Drive-In to fans across the UK,” comments Live Nation’s Peter Taylor. “This outdoor concert series was created as a way to reimagine the live music experience during a time of social distancing by allowing fans to enjoy concerts in the safest way possible.
“Each event will comply with all official government guidelines in order to protect fans, artists, crews and staff. We look forward to announcing some of the biggest names across UK music and bringing these fantastic artists to a city near you.”
“As we find new ways to navigate today’s world of social distancing,” adds Utilita CMO Jem Maidment, “we believe the drive-in format is a thoughtful and fun way to safely bring one million Brits out of ‘entertainment lockdown’ this summer 2020.”
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