European metal festivals form alliance
Some of the biggest and best-known metal festivals in Europe have formed an alliance to ensure that the members can “continue to offer their fans excellent line ups”.
The United Festival Force comprises seven festivals including Alcatraz (cap. 15,000) in Belgium, Bloodstock (20,000) in the UK, Brutal Assault (20,000) in the Czech Republic and Dynamo Metalfest (10,5000) in the Netherlands.
Leyendas del Rock (18,000) in Spain, Motocultor festival (14,000) in France and Summer Breeze (45,000) in Germany are also part of the alliance.
Bloodstock festival director Adam Gregory tells IQ that the members initially gelled during the pandemic when they joined forces on a virtual fundraiser event.
“We don’t look at each other as competition – we very much try to support each other”
“We were able to talk a lot more [during the pandemic] and provide something together that, individually, we would have probably struggled with. But using the resources of all the festivals, we were able to deliver an online event that was second to none. We don’t look at each other as competition – we very much try to support each other as much as we can.”
Emerging from the pandemic, the alliance says its main goal is to “make scheduling easier for bands as well as agents – no routing scheduling conflicts between these festivals and other arrangements”.
“We all have festivals all over Europe across two or three weekends in August so we wanted to have a bit of unity,” explains Gregory. “It means we can send combined offers to artists so they’ve got the opportunity to earn a bit more and reach a wider audience, across Europe.”
The United Festival Force members plan to meet every six months to share their visions.
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