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United Festival Force: ‘Banding together keeps us independent’

Some of the festival organisers behind the newly formed United Festival Force (UFF) have told IQ about the benefits of banding together.

The alliance, announced earlier this month, comprises seven European metal festivals including Alcatraz (cap. 15,000) in Belgium, Bloodstock (20,000) in the UK and Brutal Assault (20,000) in the Czech Republic.

Dynamo Metalfest (10,5000) in the Netherlands, Leyendas del Rock (18,000) in Spain, Motocultor festival (14,000) in France and Summer Breeze (45,000) in Germany are also part of the group.

The group came together after their joint virtual event, in August 2020, to raise money for the independent festival sector.

“The project helped us to battle the challenging Covid times. We joined our fanbases who supported us by buying a ticket for the event,” says Tomas Fiala from Obscure Promotion, which promotes Brutal Assault (CZ).

“We’re able to show interest by offering a larger number of possible festival appearances”

Roman Hilser from Silverdust, which promotes Summer Breeze, says that joining forces has helped each one of the festivals stay independent. “Together we are stronger,” he adds.

Even as the pandemic recedes, the festivals want to continue the spirit of independence, says Fiala: “The future is finally looking bright so there will be more interesting opportunities for our collaboration.”

Hilser says that one of the top benefits of operating under one umbrella is being able to make bigger and better offers to agents.

“We’re able to show interest by offering a larger number of possible festival appearances to create reasonable routing and advanced touring plans for artists,” he says. “We can also offer help to fill vacant show days before respective festival dates.”

“This will certainly be of advantage for overseas bands, especially US bands,” he continues. “We can act faster and earlier to ensure the required number of show dates, which naturally add further income through fees for the artists.”

“The passion that lies within all our festivals will be strong enough to build future headliners”

Another key objective for the United Festival Force is developing local and underground acts by providing them with slots across the European metal festivals.

“We believe in the importance of developing underground bands,” says Hilser. “The passion that lies within all our festivals will be strong enough to build future headliners. That’s what we are aiming for.”

But on a basic level, the festival organisers are hoping to exchange experiences and learn from both the similarities and differences with their events.

“Of course, we can’t always find a common ground in perspectives since we each have slightly different fan bases and dramaturgy – and the local business environment also comes into play,” says Fiala.

“What’s interesting is that these distinctions can be enriching moments in which we can learn from the approaches and attitudes of others.”

 


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European metal festivals form new alliance

Thirteen independent metal festivals from around Europe have joined forces to create a new alliance, which is hosting a virtual event in August to raise money for the independent festival sector.

Unveiled today (17 June), the European Metal Festival Alliance (Emfa) is a joint venture between Alcatraz in Belgium, Romania’s ARTmania, Bloodstock in the UK, Czech Republic’s Brutal Assault, Dynamo and Into The Grave in the Netherlands, Spain’s Leyendas Del Rock and Resurrection, Slovenia’s Metal Days, Midgardsblot in Norway, France’s Motocultor and German events Party.San and Summer Breeze.

The alliance is putting on a streaming event from 7 to 9 August with exclusive live performances from artists chosen by each festival, as well as a selection of interviews.

Thirteen independent metal festivals from around Europe have joined forces to create a new alliance

Viewers will be asked for €6.66 for a ‘full festival pass’ to raise funds for the independent festival sector, which has been particularly hard hit by the Covid-19 crisis. The pass will give fans access to three days of performances from over 35 acts, as well as a discount on a Emfa ‘Rebooting for 2021’ t-shirt.

Throughout the summer, the newly launched Emfa website will host a range of footage from its founding festivals, including many sets that have not been previously broadcast.

The line-up and schedule for the streaming event will be announced in the coming weeks, with tickets going on sale on 10 July here.

Bloodstock director Rachael Greenfield was among festival heads to take part in the IQ Focus panel Festival Forum: Here Come 21 last month. Set a reminder for this week’s panel, IQ Focus & The MMF: Managing the Crisis, on Facebook or YouTube.

 


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