Untitled Group reshapes senior leadership team
Australian independent promoter Untitled Group has announced a series of strategic promotions within its ranks.
Laura Hughes, who has been with Untitled for seven years, has been elevated from head of public relations to director of communications, and also joins the senior leadership team.
Hughes will oversee a newly consolidated communications department that encompasses corporate communications, customer relations, PR and social impact. The change is expected to further streamline Untitled Group’s brand messaging and external relations.
In the touring team, Chris Sheppard has been promoted to head of programming, Jim Henessey has been elevated to head of marketing and Ellen Sproule rises to head of operations.
“The changes we have announced today come off the back of a sustained period of growth for Untitled Group”
A newly created department, commercial growth, will be under the leadership of co-founder and managing partner Christian Serrao. The new department encompasses the partnerships team, led by former Red Bull executive Dwayne Thompson, alongside the ticketing team, with Courtney Tahar also elevated to head of ticketing.
“I am consistently amazed by our team’s intrinsic motivation for growth and development – particularly into senior and leadership roles,” says Untitled general manager Andrew White. “The changes we have announced today come off the back of a sustained period of growth for Untitled Group and are proof that understanding your audience is the key to success in this fast-paced and often challenging industry we are a part of.”
The moves follow a bumper 2023/24 summer season for Untitled Group, with more than 500,000 tickets sold.
The company has also confirmed the expansion of Ability Fest, its fully accessible festival, to two states in Australia in Melbourne and Brisbane, and is currently gearing up for the ninth edition of its flagship four-day camping festival, Beyond The Valley, set for 28 December to 1 January.
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