Karol G scores largest Latin music European tour

After shattering attendance and revenue records in the US and Latin America, Karol G has continued to make history – this time in Europe.

The Colombian singer’s Mañana Será Bonito Europe Summer Tour has become the largest Latin music European tour ever, according to promoter Live Nation.

The trek includes sold out days in 10 cities, and sees her play two nights respectively at Amsterdam’s Ziggo Dome in the Netherlands, London’s The O2 in the UK, Paris’s Accor Arena in France, Milan’s Mediolanum Forum in Italy and Lisbon’s MEO Arena in Portugal.

“We haven’t seen a Latin artist sell tickets of this magnitude in both speed and number of tickets,” Hans Schafer, Live Nation’s SVP of global touring, tells Pollstar. “The trend is that the landscape has shifted. You’re seeing [Latin] culture sort of infuse itself in the cities at all different levels, and all those things are that canary we’re following and looking for that opportunity where we can try some things out.”

She closes the run with four stadium performances at Madrid’s Estadio Santiago Bernabéu (85,000) from 20-23 July. G is the first artist to fully sell out four consecutive nights at the Spanish stadium.

Among other milestones, the 33-year-old is now the first Latin artist to perform twice as part of the same tour at the Ziggo Dome, the Latin artist who sold the most tickets and the fastest sell-out in London, the first Latin artist to perform twice at the Accor Arena and the top-selling Latin female artist at the Meo Arena. She will also be the first female artist to hold four consecutive stadium concerts in Spain.

“People are coming to the party of Karol G who may not even speak a lick of Spanish. They’re inspired by who she is and what she’s about”

Karol G is represented worldwide by UTA’s Jbeau Lewis, Jules de Lattre and Tom Matthews, and managed by Noah Assad of Rimas Entertainment.

“Karol is an indisputable global superstar,” adds Lewis. “One of hers and our goals is to use this platform she has to take Latin music around the world. People are coming to the party of Karol G who may not even speak a lick of Spanish. They’re inspired by who she is and what she’s about.”

The reggaeton star sold more than one million tickets during the Latin American leg of her Mañana Será Bonito Tour, smashing several records across numerous LatAm countries.

Beginning the tour in Mexico in February, the Grammy Award winner became the first female Latin artist to sell out three nights at Mexico City’s Azteca Stadium (cap. 87,523). She went on to do two nights in Guatemala, where she sold the most tickets for any international artist in the country, and broke Coldplay’s record by selling 104,686 tickets over two nights at Costa Rica’s national stadium.

G also became the first female artist to sell out two nights at the Dominican Republic’s Olympic Stadium (60,000) and three shows at Chile’s national stadium (60,000). She’s the only artist to sell out two nights at Venezuela’s Estadio Monumental (84,567) and became the fastest Latin female artist to sell out two stadium shows in Argentina with her two Estadio Vélez Sarsfield (49,540) performances.

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Promoters unite for Colombia’s La Eterna festival

Promoters Cárdenas Marketing Network (CMN) and Breakfast Club are partnering with booking and management agency La Industria Inc to launch new one-day Colombian festival La Eterna.

The Latin music event will debut at Atanasio Girardot Stadium in Medellín on 3 August as part of the traditional Flower Fair. General sale tickets start at COP135,000 (€33).

“La Eterna is a festival-type experience never before seen within the framework of the Flower Fair,” says Henry Cárdenas, CEO of CMN. “We will have capacity for more than 42,000 people at the Atanasio Girardot Stadium with two alternate areas of the stadium with differential experiences, two stages – one of them on a 360º platform – and infinite experiences that will allow us to have an eternal party in the city.”

Artists will include Marc Anthony, Ana Gabriel, Nicky Jam, Xavi, Fonseca, Elder Dayán Díaz, Proyecto Uno and Nath, reports Revista DC.

“The Flower Festival was born to proudly celebrate our Antioqueñidad, our music and our culture,” says Breakfast Club CEO Carlos Franco. “Medellín is an abundant land, of vibrant people who have no restraints when it comes to enjoying themselves. Without a doubt, it is the eternal capital of music. That is why we will present rhythms from reggaetón, salsa, rancheras, merengue and much more.”

“Medellín is the home of the great urban artists, the square of the great concerts and festivals”

Founded by music entrepreneur Cárdenas in 2001, Chicago-based CMN promotes global tours by artists such as Marc Anthony, Bad Bunny, J Balvin, Daddy Yankee, Don Omar, Chayanne, Ana Gabriel and Nicky Jam. Most recently, it launched the largest global Latin music tour with Luis Miguel.

Breakfast Club was launched in 2013 and currently holds 15 to 20 events per year including electronic music festival La Solar, which was held at Parque Norte Medellín in February.

Both companies announced major moves back in March, with US-based CMN forming a strategic alliance with AEG Presents to create “the world leader in live Latin music”, and Colombia’s Breakfast Club and TBL Live joining forces to create new entertainment company Breakfast Live.

Medellín-based La Industria Inc, meanwhile, has helped launch the careers of acts such as Nicky Jam, Manuel Turizo and Chocquibtown.

“Medellín is the home of the great urban artists, the square of the great concerts and festivals,” adds La Industria Inc CEO Juan Diego Medina. “That is why we will celebrate with Eterna, a party for everyone.”

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AEG partners with CMN to create Latin music titan

AEG Presents has entered into a “historic” partnership with US-based Latin music promoter Cárdenas Marketing Network (CMN).

The two companies say the strategic alliance will create “the world leader in live Latin music” and will lead to the development of “elevated and expanded experiences” for artists and audiences globally.

“We are excited to partner with AEG Presents, one of the most powerful global forces in live entertainment,” says CMN founder and CEO Henry Cardenas. “I have known Jay Marciano for over 40 years and have deep respect for all his accomplishments and the tremendous business that he has built at AEG Presents. Together, we look forward to making an even greater impact on the explosive growth in the Latin market.”

Founded by music entrepreneur Henry Cárdenas in 2001, Chicago-based CMN promotes global tours by artists such as Marc Anthony, Bad Bunny, J Balvin, Daddy Yankee, Don Omar, Chayanne, Ana Gabriel and Nicky Jam. Most recently, it launched the largest global Latin music tour with Luis Miguel.

“We have been looking to expand our presence in Latin music and concerts for quite some time”

It has also promoted sports matches in the US, including the international football friendly between Argentina and Brazil at East Rutherford, NJ’s MetLife stadium, as well as the first soccer game at Lambeau Field in Green Bay, Wisconsin, between Bayern Munich and Manchester City.

“Henry is a true entrepreneur and visionary, and what he and his team have built is simply awe-inspiring,” adds AEG Presents chair and CEO Jay Marciano. “We have been looking to expand our presence in Latin music and concerts for quite some time, and it was important that we took the time to find the right partner; we found it in Henry and CMN.

“AEG Presents has always placed a premium on preserving the identity and unique voice of our partner brands while providing them with the support and infrastructure to expand their reach and influence. Cárdenas Marketing Network is the most recognised and trusted name in Latin concert promotion, and we are so proud to welcome Henry and his team to the family.”

Marciano recently starred in ILMC’s (Late) Breakfast Meeting at the Royal Lancaster Hotel in London, where he shared stories from his career in an interview with Ed Bicknell.

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Karol G breaks Costa Rica ticket sales record

Latin superstar Karol G has continued to break records with her Mañana Será Bonito LATAM Tour, recording the highest ever ticket sales for a concert in Costa Rica.

The Colombian singer-songwriter, who is represented worldwide by Jbeau Lewis and Ryan Soroka at UTA, sold 104,686 tickets across her sold-out 9-10 March shows at Estadio Nacional in San José.

The two dates were promoted by Move Concerts and broke the previous record set by Coldplay, who launched their Music of the Spheres Tour at the venue in 2022.

Karol G recently became the first artist to sell out four nights at Madrid’s Santiago Bernabéu Stadium

G recently became the first artist to sell out four nights at Madrid’s Santiago Bernabéu Stadium in Spain, where she will stop from 20-23 July as part of her Live Nation-promoted European tour debut, Mañana Será Bonito (Tomorrow Will Be Nice).

The Mañana Será Bonito LATAM Tour kicked off in Mexico City in February, when she became the first female artist to sell out the Estadio Azteca for three consecutive nights, with 80,000 attendees per night. The trek will visit the Dominican Republic this weekend, before moving on to Perú, Chile, Colombia, Argentina, Paraguay and Brazil.

Last year, the reggaeton star grossed $145 million with 843,000 tickets sold for just 18 shows, and also became the first female artist to reach #1 on Billboard Top 200 with a Spanish-language album. She also made history in Puerto Rico by becoming the first artist ever to sell out three nights at Hiram Bithorn Stadium in San Juan, drawing more than 100,000 fans across the trio of concerts.

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Magnus Talent Agency acquires Industria Works

Latin music specialist Magnus Talent Agency has acquired the booking and management divisions of Spain’s Industria Works.

Industria Works organises tours of Europe and Latin America for artists such as Trueno, Love of Lesbian, Paula Cendejas, Villano Antillano, Tom Tom Club, YSY A, Maikel Delacalle, Nicola Cruz and YADAM.

Those acts will now join the roster of Miami-headquartered Magnus, which already has the likes of Marc Anthony, Bacilos, Fonseca, Gente de Zona, Il Volo, Mau y Ricky and Micro TDH on his books.

APMusicales reports the partnership brings five new staff to the Magnus team and more than doubles the number of artists under the agency’s representation to 25, in addition to giving it a strategic presence in the European market.

“This new partnership is an important step in our international expansion and will provide crucial presence and expertise in the European market”

Industria Works founder Tomas Cookman will take a leading role in the merged company, with director Agustín López leading the Madrid-based office and general team in Spain, which also includes Ulia Moreno, Patricia Zavala and Alicia Toboso.

“We are more than excited to join forces with the team at Industria Works,” says Magnus CEO Michel Vega. “I have known and admired Tomas for over 20 years and we share the same passion for excellence in artist representation. This new partnership is an important step in our international expansion and will provide crucial presence and expertise in the European market and other territories; all in order to continue providing a first-class service to the careers of our iconic artists and future musical icons.”

“We have had a long-standing and warm relationship with Magnus, I have always considered Michel Vega a friend, and I am now proud to call him a partner,” adds Cookman. “We are excited by the opportunity to join forces with a strong team to increase opportunities and bring extensive global performance and artistic management experience to our combined artist lineup. “I believe in the power of teamwork and Michel and Marc have created a solid foundation on which we will continue to build.”

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OVG partners with Latin music-focused SBS Ent

Oak View Group (OVG) has inked a multi-year deal with SBS Entertainment, the entertainment arm of broadcasting company Spanish Broadcasting Systems.

The deal is described as an effort to “reimagine the live industry landscape” and an opportunity to reach new markets with Latin-focused music events.

Under the terms of the agreement, SBS events such as Mega Mezcla, Amor En Vivo, and Mega Bash, which all take place across Hispanic markets, will also be produced at OVG’s recently revamped UBS Arena at Belmont Park.

Additionally, the two companies will develop new entertainment products at other OVG-managed arenas, including Moody Center in Austin, TX; newly opened Acrisure Arena in Greater Palm Springs, CA; and in the Orlando, FL area.

“We couldn’t be more excited to expand our footprint across [OVG’s] world-class venues”

After launch, the two partners expect to expand the project to other OVG venues in North America and eventually, Europe.

“As one of the largest concert producers in the nation and trailblazers for Latin music, it is our mission to continue to build upon our legacy by creating more unparalleled live music experiences for audiences across the globe,” says Alessandra Alarcón, president, SBS Entertainment. “Our partnership with the Oak View Group is the first of its kind and we couldn’t be more excited to work with them to expand our footprint across their world-class venues and connect more Latin music fans with the artists they love.”

Francesca Bodie, president of business development, Oak View Group, says: “As the popularity and globalisation of Latin music continues to rise, we’re delighted to partner with SBS Entertainment to broaden its audience, while delivering greater diversity across our business, and bringing its iconic live events to OVG’s roster of world-class arenas. This partnership represents a foundation that we plan to grow, both nationally and internationally in the coming years, and we look forward to developing more programming with Alessandra and the SBS team.”

Founded in 2015, OVG has grown to work with more than 400 venues worldwide. The deal with SBS marks the first time they’ve teamed up with a Latin company that focuses on producing and promoting large-scale live events.

For 16 years now, SBS has produced LA’s Calibash, the best-known urban Latin festival in the US that has boasted J Balvin, Daddy Yankee and Karol G as headliners over the past few years.

A number of major companies have been capitalising on the Latam boom, including Ticketmaster which yesterday announced further expansion in the market.

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Karol G stadium shows make history in Puerto Rico

Karol G has made history in Puerto Rico by becoming the first artist ever to sell out three nights at Hiram Bithorn Stadium in San Juan.

The Colombian reggaeton star drew more than 100,000 fans across the trio of shows, which includes guest appearances by Romeo Santos, Eladio, Sean Paul, Young Miko and Feid, among others.

The 10-12 March concerts were promoted by Move Concerts and Noah Assad, who also manages Puerto Rican superstar Bad Bunny.

“Puerto Rico has been selling out consistently and shows no sign of slowing down”

“Puerto Rico has been selling out consistently and shows no sign of slowing down,” Move boss Phil Rodriguez told IQ last year. “We co-promoted with Noah Assad three sold-out dates at the Coliseo de Puerto Rico [cap. 18,500] with Bad Bunny in San Juan that paralysed the island as the show was streamed live to 13 municipalities for free. It is estimated over 500,000 people saw the show between the Coliseo and the free transmissions.”

Move Concerts is headquartered in Miami, Florida, and has offices in Argentina, Brazil, Colombia, Costa Rica and Peru, as well as Puerto Rico, the source of much of the current Latin music explosion.

“Our office in Puerto Rico is killing it,” said Rodriguez. “We sold out two arenas there with Karol G – over 24,000 tickets. We easily could have done two more arena dates there.”

Bad Bunny has been the most streamed artist on Spotify globally in each of the last three years

Bad Bunny usurped Ed Sheeran in 2022 as the highest-grossing touring artist in a calendar year. The rapper generated $435,388,660 for 81 shows in 2022, according to Pollstar data, surpassing the $432.4 million box office takings of Sheeran’s 94 ÷ tour dates in 2018.

Bad Bunny has been the most streamed artist on Spotify globally in each of the last three years, while fellow Puerto Rican acts Rauw Alejandro and Ozuna are also making huge strides internationally.

Puerto Rico’s Coca-Cola Music Hall, meanwhile, reported a total attendance of more than 165,000 people during its first 12 months of operation. Since its opening in August 2021, the 4,200-cap venue in San Juan has hosted 59 concerts and 43 private events by artists such as Ednita Nazario, Caramelos de Cianuro, El Gran Combo de Puerto Rico, Stryper, Jesse & Joy and Louis Tomlinson, among others.

Revisit IQ Magazine‘s full 2022 feature exploring the growth of the Latin American touring market here.

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Q&A with Loud and Live’s Nelson Albareda

Loud and Live founder and CEO Nelson Albareda has given an insight the company’s global expansion plans in a Q&A with IQ.

The Miami, Florida-headquartered live entertainment and sports firm produces and manages the tours of many of the world’s biggest Latin artists, presenting more than 300 live concerts around the US, Canada, Puerto Rico and Latin America in 2022.

It has worked with the likes of Pitbull, Ricky Martin, Chainsmokers, Steve Aoki, Luis Fonsi, Calvin Harris, Roberto Carlos, Juan Luis Guerra and Franco De Vita, and moved into Europe last year with the inaugural Madrid Championship CrossFit competition.

Albareda will chair the Latin Live panel at this year’s ILMC at 3.30pm on Wednesday 1 March. Here, he expands further on Loud and Live’s international plans, reflects on its link-ups with Move Concerts and ASM Global, and considers what the future holds for Latin music…

How do you plan to grow your touring offering on a global level in 2023?

“We expanded our geographical touring focus in 2022, having launched our Latin America division, including producing shows in Colombia and Ecuador with the likes of Camilo, Gilberto Santa Rosa, Carlos Vives, Gian Marco and Ricardo Arjona. A handful of those shows took place in stadiums, including Carlos Vives and Ricardo Arjona, the latter of which included multiple sold-out stadium shows in Ecuador.

“In 2023 we’ll be doubling down on those efforts, expanding our offering even further into Central and South America. We’re also looking to initiate our European presence, with some initial shows in Spain on the back half of 2023.”

“The plan is to grow our team and presence in Madrid to expand our focus across live music as well”

Last year, you entered the European market with the Madrid Championship. Will you be making any moves in the continent’s live music scene?

“Yes, we launched this event in 2021 and we’ve been growing our footprint there ever since. The plan is to grow our team and presence in Madrid to expand our focus across live music as well.”

In what ways has your joint venture with Move Concerts been fruitful?

“Our complementary business focuses have brought together a compelling value proposition from a geographical expansion perspective, which has resulted in a broader offering and value proposition to the artists we work with. We will continue to collaborate and expand on our partnership in 2023, particularly as Loud and Live looks to continue its growth in Latin America, where Move is a leader.

“On a personal level, I continue to learn from Phil Rodriguez and his wealth of knowledge around the business, he’s truly a pioneer in live entertainment and someone I – and our team – consider a mentor.”

How do you see your partnership with ASM Global evolving?

“Our partnership with ASM has gone well and we continue to collaborate across strategic opportunities. We already have a robust pipeline of live shows lined up across their venues for 2023 and beyond.”

“Latin music has evolved and is now mainstream, and there’s a slew of Latin artists that have yet to blow up ala Bad Bunny”

2022 was a seminal year for the Latin music business, how do you see that continuing in 2023?

“Honestly, I expect the genre to continue the growth it’s had over the last two decades. Latin music has evolved and is now mainstream, and there’s a slew of Latin artists that have yet to blow up ala Bad Bunny, which will only further solidify Latin music on a global level.”

How are ticket sales going for 2023 concerts and what is selling well?

“Ticket sales are going very strong for 2023 and we don’t see any indication of that slowing down, so we expect sales to be strong again across all the type of artists we work with. That said, we have seen indications that Tropical music is making a strong comeback and sales are outperforming vs. previous tours, so that’s an interesting trend that we’ll continue to follow.”

What kind of challenges lie ahead for Loud And Live and the business in general?

“We’re coming off of a historic year of growth and our pipeline for 2023 is even stronger, so currently our biggest challenge would be managing any macro-economic factors. That said, live entertainment has proven to be a somewhat recession proof industry, so time will tell what impact, if any, those factors could have.”

“The largest opportunity we see for 2023 is continuing the growth of our market share across North America, while continuing to expand globally”

What opportunities do you foresee for 2023?

“The largest opportunity we see for 2023 is continuing the growth of our market share across North America, while continuing to expand globally.”

What will 2023 bring for Loud and Live?

“Besides continuing to forward investment across our live event side of the business, we will continue to diversify across complementary verticals.

“Among other exciting opportunities, we recently announced a partnership with booking agency Tesa Entertainment, a leading Latin-urban focused booking and management agency. The global partnership deal includes exclusive touring and booking rights for Loud And Live, in an effort to elevate the Latin urban genre to the next level. The first artist signed under the deal is Panamanian singer-songwriter Boza, who broke out in 2020 with his hit song Hecha Pa’ Mí and was nominated for best new artist at the 2021 Latin Grammys.

“Additionally, we will be investing further in live event IP, including launching and producing Miami’s premiere country music festival, appropriately titled Country Bay Music Festival. The large-scale multi-day music festival will feature A-List talent (to be announced in February), as well as emerging country acts. The festival will take place at the historic Miami Marine Stadium on 11-12 November 2023.”

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CAA promotes agents Del Granado and Krones

Creative Artists Agency (CAA) has promoted veteran music agents Bruno Del Granado and Jeff Krones to leadership positions.

Del Granado, who works with Latin artists including Maluma, Gloria Estefan, Luis Fonsi and Becky G, will serve as head of the agency’s global Latin Music touring group, while Krones, whose clients such as Dan + Shay, Twenty One Pilots, Brett Young, Needtobreathe and NF, becomes c0-head of CAA Nashville Music.

“Today’s appointments of two superbly talented new leaders attest to the tremendous momentum CAA is experiencing across our touring business,” says CAA’s head of music Rob Light. “Jeff and Bruno’s individual instincts, taste, and experience have made them world-class agents, and we look forward to them expanding their impact for clients and CAA in their new leadership roles.”

Miami-based Del Granado joined the agency in 2013 from RM Entertainment Group, which he formed in partnership with Ricky Martin. Previously, he founded Entertainment Media Factory, Inc and was president of Maverick Recording Company’s Latin Division, and VP of programming for MTV LatAm.

He has also served as a marketing advisor to Enrique Iglesias and held senior executive positions at EMI Music Publishing and CBS/Sony.

“As the reach and influence of Latin music continues to grow across the globe, I’m thrilled to work alongside the incredible artists driving the success and cultural impact of the music,” says Del Granado. “With the continued support of the broader CAA team, our Latin Music group will create even more opportunities ahead.”

I’m honoured to join my fellow co-heads in helping to build on our success in Nashville

Over the past year, the agency’s Latin music touring division has crafted a series of high-profile deals, including facilitating a lucrative brand partnership for Ricky Martin with Chilean beauty brand Kumiko, helping secure a role for Gloria Estefan to co-star in Plan B/Warner Bros’ Father of the Bride remake, and negotiating Becky G’s recently launched beauty line Treslúce Beauty.

Krones, who was elected to the board of the Academy of Country Music in 2017, began his career as an intern at CAA in 2004 and was promoted to agent in 2007. He joins Nashville Music co-heads Marc Dennis, Brian Manning and Darin Murphy in his new role.

“I’m honoured to join my fellow co-heads in helping to build on our success in Nashville,” he says. “As a team, we’re passionate about discovering, developing and serving a wide range of artists that touch many different genres and cultures. I’m fortunate to have spent my entire career at CAA, surrounded by the best agents, and I’m excited by the opportunity to help shape our future.”

CAA’s Nashville touring team of 38 agents works with a roster of country music talent including Alabama, Lady A, Zac Brown Band, Sam Hunt, Tim McGraw, Maren Morris, Willie Nelson, Shania Twain, Carrie Underwood and Keith Urban, among others.

The agency’s Nashville office also works with the likes of Glass Animals, Maroon 5, Mumford & Sons, Harry Styles, and Vampire Weekend.

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Loud and Live hires Claudia Arcay

Entertainment, marketing and media company Loud and Live has named Claudia Arcay as SVP of entertainment.

Bringing nearly 20 years of experience, Arcay will join the management team at Loud and Live Entertainment to further enhance the company’s work around touring, festivals, sponsorships and content development.

Arcay was most recently at WK Entertainment, where her successes included playing an integral role in the comeback of Latin singer Carlos Vives. As his business manager, Arcay led the development and execution of Vives’ touring and marketing strategies in the US, Europe and Latin America.

“We are excited and honoured to be welcoming Claudia to Loud and Live at this pivotal moment in our trajectory,” says Nelson Albareda, founder and CEO of Loud and Live. “As we continue to expand our capabilities and global footprint across our entertainment focus, Claudia’s knowledge, experience and work ethic will be invaluable to our continued growth and success.”

Loud and Live has undoubtedly taken a strong leadership position in the industry

Prior to WK, Arcay was director of marketing for nine years at NYK Productions, owned by South Florida promoter Arie Kaduri. Focusing primarily on Latin tours, Arcay worked with acts including Maná, Alejandro Sanz, Juanes, and Luis Miguel, among others.

“I am thrilled and proud to be joining the Loud and Live familia. The energy, passion, and talent here makes for an environment that I look forward to being a part of and contributing to” adds Arcay. “Loud and Live has undoubtedly taken a strong leadership position in the industry, and I can’t wait to be a part of its continued success.”

Loud and Live is currently working on nearly 400 shows across the US, Latin America and Spain through December of 2022. Its line-up includes tours and concerts for Latin artists including Farruko, Camilo, Ricardo Montaner, Carlos Vives, Roberto Carlos, Soda Stereo, Gilberto Santa Rosa, Daniel Habif, Ruben Blades, Diego El Cigala and Ricardo Arjona.