fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Pollen teams up with Justin Bieber for Vegas weekender

Pollen, a UK-based startup that develops an ‘influencer marketplace’ for events, has announced its latest artist-curated weekender with Justin Bieber.

The startup, founded in 2014 and previously called Verve, works with organisers, promoters and ticketing platforms to negotiate a certain amount of tickets to an event that will be marketed through the members of Pollen (anyone who books a group experience), according to Tech Crunch.

The members, in turn, decide which events they want to promote to their networks. Those who manage to shift tickets (which are not sold by Pollen but by ticketing partners), get rewards including free trips, VIP upgrades, and private group events. Pollen generates revenue by taking a cut on each sale.

The startup, which raised $60 million in funding in October 2019, has worked with the likes of Live Nation, Ticketmaster, Eventbrite, StubHub and SeeTickets.

The startup has worked with the likes of Live Nation, Ticketmaster, Eventbrite, StubHub and SeeTickets.

Pollen Presents’ Justin Bieber & Friends will take place between 7–10 October 2021 in Las Vegas, with festivities split between the Wynn Las Vegas’ XS Nightclub and Encore Beach Club.

The weekender will kick off with an opening party at XS on Thursday night, followed by a pool party on Friday, and a ‘skate park takeover’ and headline set from Bieber on Saturday.

The first wave of artists for the weekender include The Kid Laroi, Jaden Smith, David Guetta, Kehlani, TroyBoi and Eddie Benjamin – all of whom were selected by Bieber.

Passes for the weekender are on sale via Pollen in three tiers, each of which includes three-night accommodation and event access for two punters, priced between $1,099 (€941) and $1,399 (€1,197).

Other artist-curated weekenders organised by Pollen Presents include Diplo’s Higher Ground festival in Cabo (Mexico), the Kurupt FM Weekender in Amsterdam (the Netherlands) and J Balvin’s Neon Weekender in Las Vegas, US.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.