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Roblox reveals most popular concert of 2021

Twenty One Pilots delivered the most popular music concert experience on Roblox in 2021, according to a new report.

The experience, which took place last September in collaboration with Warner Music Group, included a five-song set from the Grammy-award winning duo with the first-ever fan-dictated setlist.

Pre-concert quests, exclusive custom-designed virtual merchandise, behind-the-scenes footage and a Q&A were also included in the experience.

Fans in over 160 countries joined the virtual event, with nearly 70% of attendees joining from outside of the US – the game’s most engaged market.

Twenty One Pilots’ offering also earned second place on the top 5 events (both music and otherwise) that engaged over 30% of visitors in the 17+ age group, according to Roblox’s end-of-year report.

The only other music-related event in the top 5 was KSI’s launch party which saw the YouTuber and rapper perform songs from his chart-topping debut album ‘All Over The Place’.

Roblox’s daily active users increasing from 32.6 million in 2020 to nearly 50 million across 180 countries in 2021

Roblox’s report also showed stratospheric growth for the platform, with daily active users increasing from 32.6 million in 2020 to nearly 50 million across 180 countries in 2021.

The median daily active user visited 55 unique experiences over the course of 2021, the report reveals, and the fastest-growing demographic is 17-to-24-year-olds.

Roblox describes itself as “an online community where people come together to play, create and explore millions of 3D virtual worlds together”.

The platform’s first foray into in-game concerts was a virtual concert with Lil Nas X in November 2020 which garnered 35 million visits.

In January 2021, Roblox’s global head of music told IQ that one of the platform’s missions was to “double down on what we were already doing and grow our music offering significantly so music becomes an organic part of our users’ daily experience on Roblox”.

Other notable music experiences that took place on Robox last year include Royal Blood’s virtual concert and a concurrent virtual edition of EDC (Electronic Daisy Carnival).

 


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Roblox plans London-themed launch party for KSI

Roblox, the family-friendly social videogaming platform, has announced a virtual album launch party for YouTube star and professional boxer, KSI.

Organised in partnership with BMG, Proper Loud, and MBA Live, the launch party will see KSI perform songs from his chart-topping debut album ‘All Over The Place’ under a virtual London Eye on a boxing ring themed dance floor.

Roblox users will be able to jump into cars and race each other through the streets of London before the performance and afterwards, they’ll be able to hang out and live chat with KSI during a VIP rooftop after-party. Exclusive virtual merchandise will be available to fans during the experience.

KSI’s first performance starts on Friday 13 August at 16:00 PDT with encore performances hourly over the weekend.

The VIP after-party experience for fans, including an exclusive virtual Q&A, will take place on Saturday 14 August on the Roblox platform.

“We are delighted to be hosting the chart-topping and multi-talented KSI’s first launch party on Roblox in partnership with BMG,” said Jon Vlassopulos, vice president and global head of music for Roblox.

“Roblox provided the perfect platform to immerse fans in the world of KSI, bringing to life his persona with an avatar”

“I can’t wait to race around London and join the exclusive VIP after-party that will connect KSI with fans from all corners of the globe, this is a great example of how Roblox launch parties bring together millions of fans in personal, engaging, interactive, and immersive ways.”

Christopher Ludwig, BMG VP global digital partnerships and strategy, added: “At BMG, our approach is to look at things from the artist’s perspective. For KSI, this means being at the cutting edge of technology and remaining authentic and raw to reach his global, digital-native audience where they are.

“Roblox provided the perfect platform to immerse fans in the world of KSI, bringing to life his persona with a photo-realistic avatar and building a space to spotlight his talent and passions. We’re delighted to kick off our partnership with Roblox through this first activation and bring global fans into the KSI experience.”

President of Proper Loud and manager of KSI, Mams Taylor, says: “We are thrilled to be teaming up with Roblox. It’s a great creative opportunity for team KSI and Roblox to do something unique and crossover both audiences, showcasing KSI’s music and Roblox’s awesome and fun platform.”

KSI joins Lil Nas X, Royal Blood, Ava Max and more in partnering with the online gaming platform.

Roblox’s vice president and global head of music previously told IQ that he plans to grow Roblox’s music offering significantly “so music becomes an organic part of the users’ daily experience”. Read the full interview here.

 


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