The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Hong Kong Coliseum created in Minecraft for C Allstar show

Earlier this year, Hong Kong digital entertainment company Kre8Lab launched The Show Must Go On, a new online concert concept designed and built inside online video game Minecraft.

Local boy band C Allstar played the first The Show Must Go On concert, dubbed Make it Happen, in August, and a second edition of the show will launch on Minecraft in late December. For the virtual venue, the Kre8Lab team designed and built a performance venue resembling the 12,500-seat Hong Kong Coliseum.

The August show coincided with the 10th anniversary of C Allstar’s debut, and transformed the band members into Minecraft avatars, while fans enjoyed the “full concert experience”, says Minecraft publisher Microsoft, including simulated ticket checks and temperature-tacking followed by finding a seat.

To familiarise new players with Minecraft games, the Kre8Lab spent three months in advance of the show crafting a ‘treasure hunt’ to recreate the streets of Tsim Sha Tsui, Hong Kong, including the Clock Tower, Star Ferry Pier, Hong Kong Cultural Centre, Hong Kong Space Museum, 1881 Heritage and more.

Meanwhile, brands were invited to set up virtual booths in advance of the show, with Deliveroo, McDonald’s and Reebook among the companies to take advantage.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.