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All Things Live buys Dutch festival promoter

Nordic live entertainment giant All Things Live is expanding in the Netherlands with a majority stake in festival promoter Loveland Events.

Established in 1995, the Amsterdam-based organiser has launched several renowned dance festivals that draw over 150,000 visitors annually.

The company’s stable of events includes Loveland Festival, 909 Festival, Music On Festival and Loveland Orange Festival, as well as several ADE (Amsterdam Dance Event) events.

The addition of Loveland expands All Thing Live’s existing festival portfolio throughout Europe as well as its footprint in the Netherlands which already includes Concert at Sea, HIER Festival, In Het Volkspark and Agents After All.

Kim Worsøe, member of the executive board of All Things Live Group, says: “Marnix and his team have built fantastic festivals over the years, and we are excited to welcome Loveland to the All Things Live family and our growing festival business fueled by passion for great live events and love for music.”

“By combining powers, we get the chance to learn from a variety of festival entrepreneurs in [ATL’s] extensive portfolio”

Marnix Bal, founder and CEO of Loveland, adds: “We believe that Loveland Events and All Things Live is a perfect fit that comes at the right time. After producing events for over 25 years, the partnership offers the unique opportunity to do better events for the city of Amsterdam and its residents. By combining powers, we get the chance to learn from a variety of festival entrepreneurs that make up the extensive portfolio of All Things Live and incorporate best practices in our own events.”

All Things Live was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, the Netherlands, Italy and the Middle East.

The company represents 522 local artists on exclusive contracts, arranges 17 festivals, promotes 8,200 local and international events with more than 2,100,000 tickets sold per year and continues to grow its current portfolio of 35 corporate partnerships.

All Things Live has promoted artists including Justin Bieber, The Rolling Stones, Rammstein, Green Day and Eminem.

 


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All Things Live seals Musickness acquisition

Nordic live entertainment giant All Things Live has continued its acquisition spree, enhancing its presence in Belgium with the addition of management company Musickness.

Antwerp-based Musickness was founded in 1992 and has a team of eight people representing 24 artists including Tamino, Deus, Balthazar, Eefje De Visser and Tourist LeMC.

The company, which is led by co-founder Christian Pierre, expanded into the Netherlands in 2020 with the opening of a Rotterdam office.

“Our team is excited to be joining All Things Live and eager to contribute to the continued growth of the group based on our 30 years of experience in the music management industry,” says Pierre. “We will build an even stronger business in our existing markets and expand our reach as part of the partnership.”

“We continue to expand the footprint of All Things Live and deepen our local presence and network”

The acquisition strengthens All Things Live’s management business and will contribute to its continued international expansion.

“We continue to expand the footprint of All Things Live and deepen our local presence and network with the acquisition of Musickness and the outstanding team and artists,” adds All Things Live Group executive board member Kim Worsøe. “We look forward to welcoming everyone to the All Things Live family and working together to grow the partnership together.”

Last week, All Things Live signalled its expansion into the Italian market with the acquisition of promoter and agency Radar Concerti and also recently announced the signing of international management firm Then We Take The World.

All Things Live was established in 2018 as “the new independent market leader in Nordic live entertainment” following Waterland Private Equity’s acquisition of six leading Scandinavian promoters and agencies.

 


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Italy’s Radar Concerti acquired by All Things Live

Nordic live entertainment company All Things Live has signalled its expansion into the Italian market with the acquisition of promoter and agency Radar Concerti.

Radar Concerti, which has offices in Milan and Rome was founded in 2014 by Giorgio Riccitelli, who brought ex-Live Nation Finland senior promoter Fabrizio Pompeo on board as a partner in 2018.

The company has worked with international artists such as Idles, BadBadNotGood, Central Cee, Future Islands, FKA Twigs, the Libertines, The xx, Masego, M83, Kamasis Washington, Saint Jhn and Slowthai.

“We are thrilled to announce that we are joining the All Things Live family to accelerate Radar Concerti’s development and build on the success that we have been enjoying in recent years,” says Pompeo. “We have had a great and fruitful dialogue with the All Things Live team and cannot wait to become part of the leading entertainment company in the Nordics and contribute to the realisation of the partnership’s international ambitions.”

“Radar Concerti has built a strong position in the Italian market”

Pompeo will continue in day-to-day management alongside Riccitelli

“Radar Concerti has built a strong position in the Italian market based on our experience in national and international musical entertainment, and we will continue to scout for the best talents within the indie scene and build a solid platform for All Things Live in the Italian market by leveraging our strong connections with agents, promoters, media partners and artists,” adds Riccitelli.

The move marks the latest step in the international expansion of the All Things Live Group (ATLG), which has just strengthened its roster with the signing of international management firm Then We Take The World.

“The Radar Concerti team and their solid platform and strong relations constitute a perfect steppingstone for our ambition to make a mark for All Things Live in the Italian market,” says ATLG executive board member Kim Worsøe. “We are pleased to welcome Radar Concerti and their artists, and we look forward to growing the business together with the talented owners and employees,”

 


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All Things Live links with Danish management firm

Leading Nordic live entertainment company All Things Live has strengthened its roster with the signing of international management firm Then We Take The World (TWTTW).

Founded in Copenhagen in 2010 by Lasse Siegismund and Kasper Faerk, TWTTW is home to clients such as Danish pop band Lukas Graham.

Faerk will continue as manager of all artists currently on the firm’s roster in the wake of the All Things Live deal, while Siegismund will head TWTTW Songs, an independent song and publishing management company.

“I am excited to join the All Things Live partnership and become part of the leading live entertainment company in the Nordics, growing at a rapid pace and exuding positive energy and ambition,” says Frank.

“Then We Take The World will surely bring a lot of valuable experience from the past 12 years and contribute to the continued development of All Things Live, and I look forward to working closely with a lot of great new colleagues while maintaining a strong relationship with Lasse in the years ahead.”

“We are pleased to welcome Then We Take The World and their artists to our partnership as we continue to grow the business and provide people with great live experiences”

Waterland Private Equity-backed All Things Live represents artists and promotes events in Denmark, Norway, Sweden, Finland and Belgium.

“We are pleased to welcome Then We Take The World and their artists to our partnership as we continue to grow the business and provide people with great live experiences by talented artists,” adds All Things Live Group executive board member Kim Worsøe.

As announced earlier this year, Gry Mølleskog is set to take over as All Thing Live Group CEO from 1 August. She will also take on the role of country CEO for the All Things Live companies in Norway.

 


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All Things Live acquires Sweden’s Big Slap

Pan-Nordic live entertainment company All Things Live has upped its presence in Sweden, acquiring electronic dance music festival Big Slap.

Founded in 2013, Big Slap (15,000-cap.) takes place each year in Tallriken park, Malmö. This year’s event features a live-focused day on Friday 31 July, with acts including Black Eyed Peas, Bad Bunny, Rita Ora, Wizkid and Stefflon Don, and an EDM day on 1 August that sees performances from Dimitri Vegas and Like Mike,Timmy Trumpet, Vini Vici and Bob Sinclair.

Big Slap founders have collaborated with the Swedish and Danish entities of All Things Live for years and will join the team to run the festival, as well as other events in southern Sweden.

“We know the All Things Live team very well and share the ambition of bringing even more great artists and shows to the Nordics,” comments Big Slap co-founder Ali Eftekhari.

“We are excited to join forces with our colleagues in All Things Live as we aim to expand the footprint in southern Sweden by drawing on the partnership’s strong international reach, exceptional network among world class artists, and its financial strength.”

“We are excited to join forces with our colleagues in All Things Live as we aim to expand the footprint in southern Sweden”

Backed by Dutch private-equity firm Waterland, All Things Live was borne out of the merging of six leading Scandinavian promoters and agencies – ICO Concerts and ICO Management and Touring (Denmark), Maloney Concerts and Blixten & Co (Sweden) and Friction and Atomic Soul Booking (Norway) – since adding Finland’s Weekend Festival and Norway’s Stand Up Norge to the portfolio.

“Big Slap Festival is an amazing addition to the All Things Live family, and our teams in Denmark and Sweden look forward to developing their existing relations and drive further growth in the combined business,” says Kim Worsøe, CEO of All Things Live Group.

“The expansion will benefit artists, audiences, suppliers and our partners as we improve our ability to serve them and explore the opportunities across the Nordic markets.”

All Things Live has more than 100 employees, represents more than 200 artists and promotes more than 4,000 events a year across Sweden, Denmark, Finland and Norway.

 


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