ASM Global grows commercial partnership division

ASM Global has expanded its commercial partnerships division with three new executive hires.

The venue giant has announced the appointments of Bryce G. Townsend as SVP, commercial partnerships; Kevin Dent as VP sponsorship sales and business development; and Emily Wilson, director of marketing solutions.

Jason Oberlander, ASM’s chief commercial officer, says the hirings will help provide “the most scaled, diverse and impactful opportunities the industry has seen to date”.

“We have even more scale, consumer touchpoints and the ability to integrate brands into music, sports, business, tech and more”

“We have even more scale, consumer touchpoints and the ability to integrate brands into music, sports, business, tech and more –that will drive unmatched value for the brands, content providers, venue partners and guests,” he says.

Townsend brings more than 20 years’ experience of strategic consulting, brand marketing and commercial strategy experience with a diverse background including executive leadership roles at GroupM, Momentum Worldwide and the Drone Racing League.

Dent has spent over 25 years in various sports and lifestyle corporate sponsorship roles including AT&T, NBA, MLS, the Summer Olympics and Host Communications. Wilson, meanwhile, joins from Dotdash Meredith, America’s largest digital and print publisher; following stints at Time Inc. and Universal McCann.

ASM Global has created the world’s largest live-event marketing platform, and its commercial partnerships department has forged new multi-venue partnerships this year including ChargeFUZE, Clorox, DoorDash, Infor, Kingdom of Sweets, Three and Wicked Kitchen, as well as new naming rights partners including Rudolf Weber-ArenaA in Oberhausen, Germany, and Desert Diamond Casino in Arizona.

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