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US festival Milk + Cookies to launch in South Africa

US music and dessert festival Milk + Cookies will be exported to South Africa at the beginning of next year.

Launched in Atlanta in 2016, the annual festival has presented artists such as Gucci Mane, Tory Lanez and Alina Baraz alongside the culinary offerings from the city’s vibrant dessert scene.

The festival is named after the production and marketing company behind it, which was founded in 2009 and has counted Kendrick Lamar, Jack Harlow, and Summer Walker among its clients.

The debut edition of Milk + Cookies South Africa will be headlined by Haitian-Canadian producer and rapper Kaytranada, marking his debut performances in the country.

He will deliver sets at The Ostrich in Cape Town on 5 January 2024 before heading to Old Park Station in Johannesburg on 11 January 2025.

The festival will be the centrepiece of an eleven-day ‘cultural celebration’ dubbed Milk + Cookie Music Week, featuring concerts, immersive experiences, artist development programmes, and more.

“We believe that South Africa’s dynamic cultural scene and its storied history provide the perfect setting for this milestone event”

Running from 31 December to 11 January, the week will kick off in Cape Town with New Year’s festivities, yacht parties, cultural experiences, and exclusive fashion pop-ups led by local designers.

Throughout the week, performances by local artists and DJs will provide the soundtrack to brunch mixers, fostering creative exchanges between artists from the US, South Africa, and other African countries, according to organisers.

The second-week shifts focus to artist development, offering workshops, panels, and networking mixers designed to nurture South Africa’s emerging music talent.

The festival’s expansion to South Africa follows the success of the first-ever Milk + Cookies Music Week in Atlanta in 2024, which attracted over 10,000 attendees.

“Bringing Milk + Cookies to South Africa is more than an expansion—it’s a celebration of culture, unity, and the universal language of music,” said a spokesperson for Milk & Cookies. “We believe that South Africa’s dynamic cultural scene and its storied history provide the perfect setting for this milestone event. Our festival has always been about more than music; it’s about community, connection, and celebrating the unique cultures that connect us all. We’re excited to join hands with South African artists and audiences to create unforgettable moments together.”

 

 


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