Glastonbury’s Shangri-La team unveils VR festival
The team behind Glastonbury Festival’s famous after-hours mini-city, Shangri-La, has announced virtual-reality (VR) festival Lost Horizon.
Glastonbury Festival, which was set to celebrate its 50th anniversary this year, was the first major European festival to cancel due to coronavirus, with many others since following suit.
Lost Horizon will bring the festival’s much-loved Shangri-La area to life, in conjunction with virtual live events platform Sansar. Tickets for the event are free, with fans encouraged to make a donation to UK homeless charity the Big Issue and Amnesty International by purchasing a “premium ticket”. Premium ticket buyers will also receive an exclusive piece of art from Lost Horizon creatives, Instruct Studio and a virtual shirt from Instruct Studio.
Featuring performances from 50 acts across four stages, the festival will be streamed live via Beatport and other platforms from 3 to 4 July.
Acts including Carl Cox, Fatboy Slim, Peggy Gou, Jamie Jones and Seth Troxler will perform at a virtual replica of Shangri-La’s 360°, audiovisual Gas Tower arena, with additional performances taking place at the Freedom and SHITV (Shangri-La International Television Centre) stages, and brand-new Nomad stage, which will celebrate the history of underground UK culture and feature predominantly drum-and-bass artists.
“With Lost Horizon, we’re delivering the music festival of the future: deeply immersive, fully online, accessible to anyone and anywhere with a PC or phone at their disposal”
Available on PC, mobile and VR devices, viewers will be able to experience the festival from multiple camera angles and switch between performances, as well as exploring hidden venues and over 200 artworks.
“Now more than ever, fans are looking beyond traditional live shows to connect with the artists they love,” says Sansar president Sheri Bryant, who discussed virtual events in the recent IQ Focus panel, The Innovation Session.
“With Lost Horizon, we’re delivering the music festival of the future: deeply immersive, fully online, accessible to anyone and anywhere with a PC or phone at their disposal. We’re at the vanguard of something truly incredible, and we couldn’t be more excited to turn this page.”
Shangri-La and Lost Horizon creative director Kaye Dunnings adds that: “We need unity more than ever right now, in an industry that is falling away in front of us.
“By creating a digital platform to experience art and music in a new way, we are at the forefront of defining the next generation of live entertainment and creative communities as we know them.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.