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K2 Agency signs Bullet for My Valentine

London-based K2 Agency has signed metal superstars Bullet for My Valentine for all international (excluding North America) representation.

The signing is the first major deal struck by K2 following the agency’s partnering with private-equity company Yucaipa’s Y Entertainment Group in August.

“I have admired Bullet for many years and I am honoured to be chosen to represent such an iconic British band,” comments K2 founder John Jackson. “K2 and Raw Power Management will be a formidable force, and I look forward to working with Craig Jennings and his fantastic team.”

“I am honoured to be chosen to represent such an iconic British band”

Bullet for My Valentine, who were formerly represented by UTA’s Paul Ryan, continue with CAA in the US and Canada.

The band are currently working on their seventh studio album, the follow-up to 2018’s Gravity, with plans for a tour in 2021.

Bullet join the likes of Metallica, Iron Maiden, Slayer, A Day to Remember, Ghost, Alter Bridge, Shinedown, Volbeat, Gojira and Mastodon on K2’s roster of rock and metal heavyweights.

 


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K2 joins forces with Y Entertainment Group’s AGI

UK-based international booking agency K2, which represents the likes of Metallica, Iron Maiden and Slayer, has announced a joint venture with investment firm Yucaipa’s umbrella of companies.

Under the new partnership, K2 joins the Yucaipa-owned international booking agency Artist Group International (AGI) in the Y Entertainment Group.

Yucaipa’s existing interests in the music industry also include a joint venture with Paradigm Talent Agency, a minority stake in Primavera Sound and Primavera Pro and an acquisition of US promoter Danny Wimmer Presents (DWP).

“I have had the pleasure of collaborating with [AGI chairman] Dennis and the team at AGI for many years,” says K2 founder and renowned music agent John Jackson.

“Not only is there mutual respect between us, but we share a similar philosophy and work ethic when it comes to our artists, agents and staff. As such, joining forces is the perfect fit and an opportunity to flourish on the global stage.”

K2 agency was launched in 2004 and in recent years has acquired UK companies EGO Agency and Factory Music Management and Agency.

“Joining forces is the perfect fit and an opportunity to flourish”

Founder of Factory Music Management and Agency, Sharon Richardson, brought to K2 her roster of over 20 rock and metal artists, which include Delain, Sabaton, Steve Harris’s British Lion and Metal Allegiance. The acquisition of EGO brought over company founder Jim Morewood, agent Yerry Stetter, and EGO’s largely heavy metal-focused roster.

Chairman Dennis Arfa says, “John runs one of the best agencies in the world. We’re thrilled to be working with him and his K2 team. We share many clients including Metallica, Ghost, and Volbeat and over the years have developed a natural synergy. We are pleased that our ownership has staunchly facilitated and supported our expansion efforts.”

AGI was founded in 1986 and represents artists such as Billy Joel, Metallica, Def Leppard, Rod Stewart and Motley Crue.

It was acquired by The Yucaipa Companies in 2011, with an eye towards expanding its reach in the live entertainment space through strategic acquisitions and organic growth.

The companies say plans for collaboration, expansion and diversification will be further revealed in the coming months.

 


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Slayer, Jackson and Copping awarded for final Wembley Arena show

US thrash-metal legends Slayer, along with their management, agent and promoter, were presented with award frames by the SSE Arena Wembley following their last-ever show at the 12,500-cap. London venue.

The awards were handed out by arena GM John Drury and booking manager James Harrison following the sold-out 3 November concert, part of the band’s Farewell world tour. After support from Obituary, Anthrax and Lamb of God, the show kicked off with ‘Repentless’, accompanied by 10ft columns of fire erupting from the stage, and came to a close nearly an hour and a half later with an encore comprising ‘Raining Blood’ and ‘Angel of Death’.

Pictured after the show, left to right, are Tom Araya and Ernie Gonzalez (Slayer); John Jackson (K2 Agency); Kristen Mulderig (manager); Kerry King (Slayer); Rick Sales (manager); Gary Holt (Slayer); John Drury; Andy Copping (Live Nation); Jane Miller (K2 Agency); James Harrison; and Paul Bostaph (Slayer).

 


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Introducing… the New Bosses 2018

IQ’s New Bosses 2018 goes live today, with agents dominating the winners shortlist – no fewer than six bookers make our annual top ten.

The New Bosses scheme is now in its 11th year and relies on IQ readers and ILMC’s members to nominate those individuals, aged 30 and under, whom they believe are helping to shape the future of the live music industry. And it would seem you are good judges of character, as looking back across the New Bosses over the previous ten years, many of our named winners have indeed gone on to become leaders in their chosen fields.

So, congratulations go to this year’s cream of the crop: Bradlee Banbury (Creative Artists Agency), Kelly Bennaton (DHP Family), Leo Benton (K2 Agency), Tom Bownes (Live Nation), Erin Coleman (Paper and Iron Booking), Kevin Jergenson (ICM Partners), Michael Jones (The MJR Group), Maxim Karlik (United Talent Agency), Meryl Luzzi (Paradigm Talent Agency) and Aino-Maria Paasivirta (Fullsteam Agency).

“I remember pitching for an act and the agent subtly mentioned I had won the award, to the artist and manager; they were so impressed, I am now their national promoter.”

IQ’s New Bosses will be automatically shortlisted for the Tomorrow’s New Boss Award at the Arthur Awards in March 2019 – voting for which will open in mid-November. Last year’s winner, Anna-Sophie Mertens from Live Nation UK, comments, “Nothing beats being able to call yourself Tomorrow’s New Boss! The best part is your colleagues and business partners never fail to highlight the title, whether to celebrate or to mock you.

“I remember pitching for an act and the agent subtly mentioned I had won the award, to the artist and manager; they were so impressed, I am now their national promoter. Congratulations to this year’s New Bosses.”

To find out more about this year’s winners, click here to read our New Bosses 2018 feature.

Our winners also gave IQ lengthier insights into their careers and working methods, the full versions of which will be posted here on the IQ website over the coming weeks, so be sure to check the website regularly to find out more about Aino-Maria, Bradlee, Erin, Kelly, Kevin, Leo, Maxim, Meryl, Michael and Tom.

 


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