TEG forms JV with EDM promoter Division Agency
TEG has announced a “strategic alliance” with Division Agency, a youth-focused promoter, venue operator and artist management company, to promote EDM tours and events in Australasia.
Geoff Jones, the CEO of TEG – the parent company of Australia’s largest ticket agency, Ticketek – says the link-up will marry “Division Agency’s genre knowledge with TEG’s strength as a promoter and marketer”.
Division Agency is headed up Scott Robertson, who as an agent/promoter at Future Music Group was one of the driving forces behind Future Music Festival, which ran from 2007 until 2015. He was recently joined at Division by Future alumnus Jason Ayoubi, who serves as a partner and director.
“This alliance makes sense from so many angles, and the winners will be EDM fans and artists”
“This alliance makes sense from so many angles, and the winners will be EDM fans and artists,” says Jones. “TEG has a diverse and dynamic roster of artists who we promote, and we have great respect for Jason and Scott’s achievements and ambitions. There are exciting times ahead.”
Ayoubi says he’s excited to begin working with Robertson once more. “We’ve achieved great things together and there’s so much more to come,” he comments. “I’m looking forward to producing some massive projects and enjoying the buzz that only comes from doing what I love: putting on iconic, life-enhancing events.”
In addition to Ticketek, TEG owns self-service ticketing platform Eventopia, promoter TEG Live and data business TEG Analytics. Major shows for TEG Live in 2017 include Guns N’ Roses’ Not in this Lifetime tour, Katy Perry’s upcoming Witness tour and the Australian debut of the Intel Extreme Masters esports tournament.
The company is believed to be for sale, with CTS Eventim and Chinese conglomerates Fosun and Wanda Group among prospective buyers.
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Mojo announces JV with Encore Amsterdam
Mojo Concerts, the Netherlands’ largest concert and festival promoter, has announced it will co-promote Amsterdam urban music event Encore Festival as of 2017.
The new partnership with festival founder Encore Amsterdam – which also organises a weekly club night at the 1,500-cap. Melkweg in Amsterdam and host a radio show on FunX – will, says Mojo, allow the festival to “further expand its strong position in the festival market as the ultimate hip hop and R&B festival in Amsterdam”.
Encore Festival 2016, held at the former NDSM wharf in Amsterdam on 28 August, was headlined by Fetty Wap, Joey Bada$$ and Kehlani and attended by more than 12,000 people.
Live Nation-owned Mojo has been without a CEO since the departure in September of Wilbert Mutsaers after nine months in the role.
Alda, Eventim to launch German EDM promotion JV
CTS Eventim and Dutch dance music promoter Alda Events have announced plans for a joint venture in Germany.
The JV, which will operate under the Alda brand, will serve vehicle for Alda to enter the German market and for Eventim to expand its presence in electronic/DJ events. Headquartered in Hamburg, it will be 51% owned by CTS Eventim and 49% by Alda.
“With this new joint venture we further strengthen our position in European live entertainment,” says CTS Eventim CEO Klaus-Peter Schulenberg. “Together with our partner, Alda, and their extensive knowledge and international experience in the genre, we will drive forward the growing genre of electronic dance music in Germany.”
“We’re … going to bring electronic dance music in Germany to a whole new level”
Allan Hardenberg, CEO and founder of Alda, who will lead the new company, adds: “We are really thrilled to start this new venture in Germany with a world leading entertainment company like CTS Eventim. “The German market is growing and full of opportunities in the field of electronic dance music.
“We’re planning some exciting new innovative events with CTS Eventim that are going to bring electronic dance music in Germany to a whole new level.”
As of this month, Amsterdam-based Alda – known for organising high-profile tours by Dutch DJs such as Armin van Buuren and Hardwell and for the A Day at the Park, Electronic Family and Amsterdam Music Festival events – is once more solely owned by Hardenberg and co-founder David Lewis after a messy divorce from bankrupt former parent company SFX Entertainment.
Live Nation launches JV with Qatari group
Live Nation has announced the launch of Elan Live Nation, a joint venture with Qatari state-owned live events, cinema and advertising company Elan Group.
The new partnership will operate two arenas – the 15,300-capacity Lusail Multipurpose Arena and 7,700-capacity Ali Bin Hamad Al-Attiyah Multipurpose Arena in Doha, both of which were built for the 2015 Men’s Handball Championships – following the awarding of a contract by Qatar’s Ministry of Culture and Sport.
Both arenas will now , says Live Nation, host “an array of family entertainment, sports, music and other live events, bringing new entertainment experiences to the population of Qatar”.
“We see huge potential in the Qatari market and will work with local and regional promoters to ensure the venues are suitable for a wide variety of new and exciting content”
James Craven, managing director of Live Nation Middle East, comments: “We are delighted to have been awarded the management contract for the prestigious Lusail and Ali bin Hamad Al-Attiyah Multipurpose Arenas. Live Nation, in partnership with Elan Group, will bring global experience in venues, live events and ticketing management to ensure the venues embody the highest of operational and production values. There is also a great opportunity to grow the Qatari venue management industry and develop local talent within the business.
We see huge potential in the Qatari market and will work with local and regional promoters to ensure the venues are suitable for a wide variety of new and exciting content. In particular, the family entertainment business is developing fast in the region and having such high-class venues suitable for hosting content will enhance the entire experience for the local audience.”
Recent Live Nation-promoted events in the region include comedian Russell Peters’ Almost Famous tour, Dubai Music Week with Jason Derulo, Ellie Goulding and Thirty Seconds to Mars and Madagascar! Live, all in Dubai.