UTA London signs first digital ‘influencer’
United Talent Agency (UTA) in the UK has signed up its first digital ‘influencer’, 23-year-old magician and prankster Julius Dein.
London-born Dein – known for his viral video series How to Impress a Girl with Magic Tricks, which has garnered more than 200 million views – has 10m+ followers across all his social platforms.
Dein (pictured) is the first such signing for UTA’s London office, and joins fellow YouTubers Shane Dawson, Kandee Johnson, Joey Graceffa on UTA’s global roster. He will be represented by a team of global agents for digital, endorsements, touring and TV.
“Partnering with UTA globally represents a very interesting business model for Julius”
“Dein is a unique talent who has combined his creative sensibilities with fantastic on-screen talent to reach a massive global audience,” comments UTA’s Greg Goodfried. “We are excited to find new and innovative opportunities for him across multiple platforms”.
His manager, Mark Denby, adds: “Partnering with UTA globally represents a very interesting business model for Julius. Combined with my detailed boutique personal management services, UTA’s global expertise, reach and deep market intel gives our client, Julius Dein, everything he needs to maximise his success worldwide.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.