UTA launches Christian music division

Leading global talent company UTA has announced the launch of a dedicated Christian music division.

The Nashville-based arm will be led by Jonathan Roberts, who joined UTA in May and possesses more than a decade of experience in Christian-focused music acts.

“We are witnessing an unprecedented moment in the music industry, where Christian music is resonating with wider audiences,” says Roberts. “UTA’s roster of Christian artists reflects the growing demand for the genre and we are thrilled to be part of this exciting moment alongside these artists.”

The division will serve as an extension of UTA’s Heartland initiative, founded in 2020 by UTA agent Nick Barnes, and will tap into the company’s music network and resources, spanning from music crossover to brand partnerships.

“We are leveraging the full strength of the agency, bringing together agents who are inspired by the genre and its connection with fans”

“UTA is deeply committed to the growth of the Christian music division,” says Scott Clayton, UTA partner and music co-head. “We are leveraging the full strength of the agency, bringing together agents who are inspired by the genre and its connection with fans.”

The agency’s growing roster of Christian artists includes acts such as Brandon Lake, Phil Wickham, Forrest Frank, Lecrae, Elevation Rhythm, Mosaic MSC, Bodie, Sam Rivera and Gio.

In June, UTA appointed veteran entertainment and tech entrepreneur and executive Bob Roback as COO. The company also expanded its sports portfolio with the acquisition of Representatives Of Outstanding Footballers (ROOF).

UTA also acquired the UK’s Curtis Brown Group in 2022 and opened new offices in London last year. Its pop and rock music clients include the likes of Bad Bunny, Take That, Dolly Parton, Florence and the Machine, Guns N’ Roses, Halsey, Jason Derulo, Lil Nas X, Lil Wayne, Wizkid, Lizzo, Paramore, Post Malone and Jonas Brothers.

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