TEG hires new head of commercial

Australasian promotion, ticketing and data analytics company TEG has appointed John Nicholl in the newly created role of head of commercial.

Nicholl (pictured) will have responsibility for brand partnerships, sponsorships and hospitality sales across TEG’s live entertainment portfolio, which includes ticketing (Ticketek), live events (TEG Live/TEG Dainty/Qudos Bank Arena) and data (TEG Analytics).

He has 25 years’ experience in sales and marketing, including eight years as business director with multinational marketing services giant WPP AuNZ and five years as CEO of STW Sport, a sports sponsorship consultancy. He was most recently general manager of commercial and marketing for Rugby Australia.

“TEG is Australia’s largest diversified promoter of sports and live entertainment and that means we have a compelling array of events and opportunities for major brands and VIP clients,” says TEG CEO Geoff Jones. “John will lead TEG’s commercial programme across major events, including sport, music, family entertainment and exhibitions.

“This is an exciting appointment for TEG and will enhance our ability to connect brands and people to unforgettable live experiences.”

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